• Dec 7th 2010 at 4:57PM
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Audi A3 TDI – Click above for high-res image gallery

The November sales numbers have been reported and Audi's diesel models are moving off lots at a rapid clip. Overall, Audi sold a total of 9,365 vehicles last month, a 37.5 percent increase over the 6,810 vehicles sold in November of 2009. Year-to-date numbers show that new vehicle sales for Audi are on the rise too, shooting up some 20 percent over the mark set for the same time period in 2009.

Though Audi's sales numbers certainly have improved over last year, it's the automaker's TDI-equipped clean diesel vehicles that have gained the most ground. The TDI engine accounted for 69 percent of all Audi A3 models sold in the U.S. in November. Additionally, the diesel-burning version of the Audi Q7 represented 45 percent of the SUV's total sales volume. Both Audi and partner Volkswagen have witnessed a trend of growing interest in their clean diesel models and hope to continue to ride the surge with more TDI model launches scheduled for the U.S. in the coming years.



Photos Copyright ©2009 Sam Abuelsamid / AOL

[Source: Audi]

PRESS RELEASE

Audi reports best-ever November U.S. sales; brand on pace to set all-time sales record in 2010


- November marks eighth record-breaking month of year and four consecutive months of record-setting achievements for the brand
- November 2010 new sales of 9,365 vehicles surpass previous November record set in 2006
- Best November on record for Audi A3 with 788 vehicles sold; strong sales debut for the redesigned 2011 Audi A8 flagship model

HERNDON, Va., Dec 1, 2010 - Audi sustained its 2010 momentum with record-setting November U.S. sales, which surpassed the prior November record set in 2006. Leading into the close of the year, November 2010 sales of Audi cars and SUVs not only marked the eighth record month of 2010, but also comes on the heels of the best-ever October U.S. sales for new and certified pre-owned vehicles in Audi U.S. sales history.

The November results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year-end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

For November, Audi sold 9,365 vehicles, a 37.5% increase over the 6,810 vehicles sold in November 2009. Year-to-date in November 2010 Audi new sales rose more than 20% versus its prior year-to-date total of 73,686 vehicles sold.

Audi has enjoyed significant sales growth across all U.S. regions as November 2010 marks four consecutive record-setting months for sales. In particular, a new all-time Southern regional sales record has been achieved, with vehicle sales currently standing at 21,351 for the year.

Additionally, November marked the debut of sales for the highly anticipated and redesigned 2011 Audi A8 flagship model – the most technologically-advanced vehicle Audi has ever produced – with 310 vehicles already sold (on top of 23 2010 Audi A8 models for the month).

November 2010 Audi A3 U.S. sales not only jumped 102% over 2009 as consumers continue to demand the Audi A3 TDI clean diesel, which is the reigning 2010 Green Car of the Year, but also represent the best November for the Audi A3 in company history. Audi A3 TDI clean diesel models accounted for nearly 70% of vehicles sold in the A3 line. In addition, the Audi Q7 full-size luxury crossover sales rose by 500 units when compared to November 2009.

"It is no surprise that Audi continues to remain in the coveted pole position within the luxury vehicle market with an exceptionally strong brand identity and superior vehicle offerings," said Audi of America Chief Operating Officer Mark Del Rosso.

Audi sales highlights – November 2010
- November 2010 ranks as the best November in Audi of America history.
- Audi Southern regional sales team achieves new all-time regional sales record, surpassing previous mark set in 2007.
- Redesigned 2011 Audi A8 flagship sedan posts strong debut sales.
- Continued high demand for Audi cars and SUVs results in only 30 days supply of in-stock vehicles.

Audi Q5 and Audi Q7 November sales and news notes
- Audi Q5 crossover sales in November second only to A4; up 53% for the month.
- Audi Q7 sales doubled for November, with TDI as 45% of mix in November.

Audi A3, A5 and A6 November sales and news notes
- Audi A3 sales rose 102% in November; up 81% CYTD. A3 TDI is nearly 70% of mix.
- Audi A5 posted record sales for the month of November.
- The Audi A6 luxury sedan continued to climb: up 54% in November; up 31% CYTD.

Audi Certified Pre-Owned sales and news notes
- November 2010 ranks as the second-best November ever for Audi of America CPO sales.
- CPO sales experienced 44% uptick to 2,217 vehicles from 1,535 a year earlier.

ABOUT AUDI
Audi of America, Inc. and its 275 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.


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    • 1 Second Ago
  • 23 Comments
      • 4 Years Ago
      Diesel is certainly gets better mileage. But there are many people who have false hopes with diesel. Diesel costs more so you pay more for those more miles. And if everyone and their brother buys a diesel, then diesel increased efficiency of diesel will be more than offset by a higher price paid for it.

      So yeah, it is more efficient than gasoline. But it is just a different distillate made from the same base crude oil.
        • 4 Years Ago
        I think you need to run the numbers on a cost per mile basis. You can compare any car that has both a gas and diesel option (BMW 335, VW Golf, Audi A3) and the per mile is still lower with diesel, even with a higher per gallon cost. When you compare a car that requires premium (like the BMW) the difference is even better.

        Also, at least for VW the oil change interval is higher, and there are other areas that maintainence either balances out or is slightly lower for the TDI.

        I agree with your comment about it all coming from oil. Of course, there are a number of areas that might be able to offer a renewable source for diesel engines (algae, waste material) in the future. I am pleased to see progress in these areas.
        • 4 Years Ago
        You say diesel costs more, but keep in mind that the gas A3 needs premium gas, not regular. So fuel probably costs the same.
        • 4 Years Ago
        Actually, in Europe, Diesel fuel costs less than any gasoline fuel.
        • 4 Years Ago
        I love that argument. Made purely by people who are bad at math.

        Let's run through it again.

        http://www.eia.doe.gov/oog/info/gdu/gasdiesel.asp

        This weeks prices for Regular Unleaded and Diesel(taken from 12-6-2010) are $2.958 for Regular and $3.197 for Diesel.

        That's means that diesel costs $0.239/gal. more than gasoline which is a difference of 8% rounded.

        Every single diesel vehicle option available in the US returns far better than 8% better fuel economy when compared to its comparable gas model. Most are actually 25-50% better.

        Check out fueleconomy.gov and compare the yearly fuel costs of a diesel vehicle to its gas counterpart. For example, the Audi A3 is rated at 22/28/24 for the gas model and 30/42/34 for the TDI(comparing FWD S-Tronic models since the TDI is unavailable with a stick or quattro).

        The fueleconomy website shows a yearly fuel cost of $2008 for the gas version and $1411 for the TDI. That's a savings of $597/yr with the TDI. Considering the price difference of $1500 for the TDI over the gas version, that gives a payback of less than 3yrs.
      • 4 Years Ago
      The key is the TDI engines are the PREMIUM engines in their line up. They get better power, lower consumption and further range. To top it off resale is much higher than their gas counterparts. It's simply the "Better" engine for lack of a better term.
        • 4 Years Ago
        Horsepower is power. Torque is force. Diesels are short on power which means although they can do the job, they do it more slowly than a more powerful engine.

        What this means in car terms is they accelerate slower.

        If lots of low end torque at the expense of power were such a great thing, gas engines would be designed with longer crank offsets, giving more torque and less revs. But this has the same result as it does on a Diesel, it makes the engine less powerful and the car slower, so it isn't done. In fact, redlines have gone up and up (even on Diesels).
        • 4 Years Ago
        Torque is fungible through gearing. And with the wider RPM range of gas engine, you can have shorter gearing to put more torque to the road.

        The gas powered A3 will blow the doors of the TDI in 0-30, 0-60, 1/4 mile, and everywhere.
        (0-60 is 6.9 seconds gas, 8.9 seconds TDI).

        I was a little surprised that Audi chargers $2000 more for the TDI, compared to the turbo, I understand the premium compared to the base non turbo in the Golf, but here?
        • 4 Years Ago
        quote form snowdog: - "I was a little surprised that Audi chargers $2000 more for the TDI, compared to the turbo" -

        It's actually $1,500. The TDI only comes with S-Tronic and the S-Tronic 2.0T Premium version has a price of $28,750 while the TDI Premium has a base price of $30,250.
        30,250 - 28,750 = 1500.
        • 4 Years Ago
        Relax snowdog, it does make better power as the torque numbers are higher in the tdi than the 2.0. Low end power is much greater thus it feels even quicker than the 2.0. Hp may be higher in the 2.0, but you wouldn't be able to tell around town.
        • 4 Years Ago
        Sorry I went 650 miles, from southern Germany to the North sea. about 43 MPG. thats what we need in the US, got it up to 110mph on an Autobahn too :)
        • 4 Years Ago
        Good point Sam, these engines are not used by American car companies because of their reliability, power, longevity and fuel efficiency. I drove a diesel VW Polo in Germany a few years back and it was amazing!! I traveled 700km about 420 miles on less than 1 tank (15 Gal) tank! American car companies will lose their parts resale and warranty sale business going to diesel. It's just too reliable. Fast is good but I want reliability and longevity. VW and other European diesels will outlast any similar class US gas vehicle.
        • 4 Years Ago
        You diesel zealots are funny. Always making stuff up.

        They don't get better power. The standard A3 engine is a 2.0L Turbo Gas engine making over 200HP vs the 140 HP in the diesel.
      • 4 Years Ago
      No, the 2.0 TDI does not require AdBlue like the Touareg/Q7 TDI, but I'd hardly call $4.99/gallon stupidly expensive. I own a 2010 Touareg TDI and I just filled my own AdBlue tank (4.7 gallons) because I didn't know that VW would have done that for free. So, yeah. I spent $29.36 at O'Reily Auto Parts on 5 gallons of AdBlue and a $1.79 funnel. How often will the AdBlue tank have to be filled? About every 8000-12,000 miles depending on how you drive. In the worst case scenario, that adds $0.0037 per mile to the operating costs. In this area (Seattle) premium and diesel are about the same price, and there's a Chevron station 1.2 miles from my house that is consistently 20 to 30 cents per gallon cheaper than everywhere else.

      I went from a 2003 Murano AWD to the Touareg, so I lost 19 HP (maybe not--245 was by the old rules) going from 245 to 226, and 65% more torque going from 246 to 406. MPG has increased about 20% over the Murano, but I really enjoy the torque so it would probably do better if an adult drove it. Still, I'm averaging 21-22 in city driving and 28-30 on the highway in a huge, heavy, VERY nice vehicle with 4WD. Do I miss those 19 HP? Uh, no. Not at all.

      Sniff my exhaust, diesel hating trolls.
      • 4 Years Ago
      ..yet people are complaining they have no money or jobs..
        • 4 Years Ago
        The TDI A3 starts at ~$31k. People who can afford a new Audi typically aren't the ones complaining about money or needing a job...
      • 4 Years Ago
      All you diesel nay sayers most likely have not spent time behind the wheel of a modern TDI. I hope I never have to go back to gas. My Beetle tdi can go 210 miles farher than the gas beetle on just $5 more per tank at fill up that is based on $2.91 per gallon gas and $3.29 for diesel. My diesel passes like my motorcycle, very quick and its over.
      • 4 Years Ago
      It's a damn shame that they do not offer the A3 TDI in A) AWD B) a manual. #1 reason why I chose the 2011 VW SportWagen over the A3.
      • 4 Years Ago
      And yet, I bet the chorus of "american's don't want diesels" can still be heard resounding in US car makers corporate board rooms.
      Because anything that they learned 20 years ago must still be true.
      • 4 Years Ago
      Question -- does the smaller A3 TDI engine also require the urea injection from the separate tank like the larger Touareg/Q7/BMW/Mercedes diesel engines?

      If not, that would be a huge point to me, as those silly BlueTec/Urea (whatever) refills are stupidly expensive, prevent the car from running if it runs out, and is not required to run except to meet some bureaucrat's idea of clean emissions.
        • 4 Years Ago
        Fascinating. Thanks!
        • 4 Years Ago
        Problem is, non-urea-based emissions control systems use fuel, instead, for cleaning the NOx.

        And they use a lot more fuel than the urea-based systems use urea, as they're burning off the NOx, and then burning off the H2S that is generated from burning off the NOx (as there's sulfur in there as well.)
        • 4 Years Ago
        Nope, the 2.0TDI engine doesn't need the urea injection when used in the A3/jetta/golf.

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