• Dec 6th 2010 at 2:29PM
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2012 Ford Focus production begins in Germany – Click above for high-res image gallery

The 2012 Ford Focus isn't just an all-new model for the Blue Oval team – it represents the first example of the automaker's "One Ford" global product strategy. Ford is now engineering cars that will be exactly the same in all markets, and for the first time in many years, we Americans will finally be able to buy the same Focus as the rest of the world.

Ford will start selling the 2012 Focus early next year, and thus, production of the new global C-car has officially started at the automaker's Saarlouis Assembly Plant in Germany. This facility is capable of manufacturing up to 1,850 vehicles a day over the course of three shifts, and all three Focus bodystyles (sedan, hatchback and wagon) will be produced here. The high-performance Focus ST will be added to this line in early 2012, as well.

In addition to the Saarlouis plant, Ford has begun early production of the North American-spec Focus at the automaker's Michigan Assembly Plant just outside of Detroit. This plant has been completely overhauled over the past year, as it was formerly used to produce the Expedition and Lincoln Navigator.

Ford plans to further expand Focus production in mid-2011 by adding manufacturing lines to its plant in St. Petersburg, Russia. What's more, production in the Asia Pacific region will come on-line in 2012 at new facilities in Chongquig, China and Rayong, Thailand. Follow the jump to read the Blue Oval's official press release.



[Source: Ford]
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ALL-NEW FORD FOCUS PRODUCTION STARTS IN GERMANY

- Technologically advanced, all-new Focus starts production at Ford's Saarlouis Assembly Plant in Germany

- Saarlouis building all three Ford Focus In North America, early production of the four-door and five-door models of the Ford Focus is already underway at Ford's Michigan Assembly Plant.odystyles – four-door, five-door and wagon – for the European market

- 500 new permanent jobs created to support Ford Focus production in Saarlouis

- All-new Ford Focus production to be expanded further in mid-2011 in Russia, and in 2012 in China and Thailand

- Early production models of four-door and five-door models underway at Ford's Michigan Assembly Plant in the United States

- Developed in Europe for production on three continents, the all-new Ford Focus will be sold in 120 markets globally

- More than ten million Ford Focus vehicles have been sold since its initial introduction in 1998, six million of which were sold in Europe

SAARLOUIS, GERMANY, December 6, 2010 – Volume production of the all-new Ford Focus, the first global Ford compact car, has begun at Ford's Saarlouis Assembly Plant in South-West Germany today.

The all-new Ford Focus is a key part of the One Ford plan to leverage the company's global assets. Following its unprecedented global development program, the all-new Focus will be produced on three continents and be offered for sale in over 120 markets worldwide

Saarlouis Assembly Plant in the Saarland region of Germany, which celebrates its 40th anniversary this year, will be the single-source for production of the all-new Focus in Western Europe, building all three body styles – four-door, five-door and wagon, Production of the high-performance ST model will be added in early 2012.

In North America, early production of the four-door and five-door models of the Ford Focus is already underway at Ford's Michigan Assembly Plant.

Focus manufacturing will be expanded further in mid-2011 when Ford's plant in St. Petersburg, Russia, begins building both four-door and five-door derivatives of the all-new model.

Production in the Asia Pacific region will begin in 2012, when new Ford plants come on-line in Chongqing, China and Rayong, Thailand.

"This is an important day for Ford, the Saarland and for Germany," said Ken Macfarlane, vice-president of Manufacturing, Ford of Europe. "Saarlouis is proud to have been the lead plant for Ford Focus production in Europe since the first model was launched in 1998. Throughout that time, its skilled and dedicated workforce has worked hard to ensure that the plant is recognized throughout the industry for its manufacturing efficiency and quality."

With more than 6,500 employees and over €3 billion invested in the facility's ongoing development and continuous modernization, Ford's Saarlouis Assembly Plant is among the leading vehicle production sites in the European automotive industry. The plant is capable of manufacturing up to 1,850 vehicles a day in three shifts. It currently produces both Ford Focus and Ford Kuga model lines.

To further enhance manufacturing quality and flexibility in Saarlouis, the plant has been upgraded with a €300 million investment programme to produce the new Focus. This included €100 million for new robotized body construction facilities, €75 million for new tooling, and €18 million for new high-quality, low-emissions paint shop technology.

It was also announced ahead of the start of volume assembly today that around 500 people previously employed on agency contracts would be offered permanent Ford contracts to help support the production of the all-new Ford Focus.

More Than a Car

The all-new Focus is a particularly significant vehicle for Ford and will share around 80 per cent parts commonality globally. It is built on the company's new global C-segment platform, which will account for more than two million units of annual production by 2012.

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable smart technologies and features than any competitor in this segment.

New Focus also offers customers the highest standards of safety, quality and detailed craftsmanship plus outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.

Key innovations in the all-new Focus include the Low Speed Safety System – available for the first time in a Ford – Active Park Assist, Lane Departure Warning, Lane Keeping Aid, Traffic Sign Recognition, Auto High Beam, Driver Alert and Adaptive Cruise Control.

To minimise fuel consumption and CO2 emissions, the all-new Focus offers a choice of highly efficient petrol and diesel powertrains, along with other features from the Ford ECOnetic Technologies programme including Auto-Start-Stop and an Active Grille Shutter.

More than ten million examples of the Ford Focus have been sold around the world since the first model was introduced in 1998. Six million of these cars were sold in Europe, with Saarlouis building almost 3.7 million of them.


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  • 34 Comments
      • 4 Years Ago
      Well, I guess finally living up to the Focus' promise after 12 years is pretty good.

      Oh, and thanks for my total POS 2000 Focus, Ford. You're the best.
        • 4 Years Ago
        Hmm, I really liked my 2000 ZTS. It's unfortunate that it had an electrical fire in the fuse box. =(

        I still think it drove better than my '07 Mazda 3 does, but that is debateable for a lot of folks.
      • 4 Years Ago
      Nice car. Will be interesting to see the competition between this and the Buick Verona.
      • 4 Years Ago
      Such Great news. Cant wait to drive one.
      • 4 Years Ago
      I like the front, reminds me of the Jetta TDI Cup. I'll have to test drive on of these.
      • 4 Years Ago
      The new Focus has winner all over it.
      Will the U S public go to this size product and justify the investment for FoMo ?
      Maybe...
      • 4 Years Ago
      I can't wait to see these rolling around on the streets.

      I also can't wait to read the first C segment shootout comparison test with EVERY competitor in the segment!
      • 4 Years Ago
      I spy a wagon in the second picture. Plz let it come with a decent engine and stick shift.
      • 4 Years Ago
      Can't wait to test drive one of these. That powertrain sounds like a chart topper for a vehicle in this class.

      Finally, some cars with the 'have your cake and eat it too' factor.
        • 4 Years Ago
        Sounds like the Elantra is getting pretty close in terms of powertrain efficiency and competence, although I expect the Focus mill will be a bit more responsive. But still, would you have expected five years ago that Ford and Hyundai would have been at the top of the compact class in terms of powertrain technology? Nuts, but great for us.
        • 4 Years Ago
        I had a feeling Hyundai would rise up, but not Ford. Not until we started hearing about the Ti-VCT motors.
      • 4 Years Ago
      80% parts commonality. It seems to me that if they designed for the strictest standards and had one truly 100% global vehicle, it would save money over multiple versions for different markets.
        • 4 Years Ago
        "What would really help is if the US and Eurozone agreed on common standards. If those two blocs had a common standard, I'm guessing most of the rest of the world would gladly adopt it as their own"

        European UNECE regulations are already adopted the world over with the exception of the US and Canada. Mexico and some Latin American/Caribbean countries also accept US FMVSS regs. Campaigns to harmonise regulations globally have been put forward for many years, but I think it's unlikely there will be one uniform set of standards anytime soon.
        • 4 Years Ago
        If the Fiesta is any indication, parts commonality doesn't necessarily mean better quality. I'd seen and driven the Euro Fiesta at last year's auto shows and REALLY liked it. This year when I actually sat in a $20K US-spec Fiesta, it looked downright plasticky and cheap compared to the Euro version despite the fact the interior was almost identical to the Euro Fiesta.

        The Elantra becomes the really interesting player here. The Focus pretty much has to sticker for more money than the Fiesta, but the Elantra's sticker prices are solidly in Fiesta territory.
        • 4 Years Ago
        That is impossible to do (unfortunately). Different countries have different methodologies in their testing, making it hard to determine which is more stringent then others because they are all testing different ways. Optimizing one way (i.e. offset front collision) might make the car perform worse than another (i.e. directly head on). Therefore it is better to adjust the car to the market accordingly.
      • 4 Years Ago
      That's five Foci every four minutes off the production line.

      Simply incredible.
      • 4 Years Ago
      I love to see this new model get rolling... but how can it even be considered a 2012 model? Aren't we getting a bit ahead of ourselves? Manufacturing in 2010? Sales in "early" 2011? Really?

      By the time these cars are 0 yrs old, they'll have practically a whole year's mileage on them! Good bye, resale!
        • 4 Years Ago
        So at the end of 2012, when someone has 20k+ miles and says that car is 1 yr old (based on it's MY)... that's a good thing? I hardly think so. And good luck trying to explain to someone that "well, i bought it 2 yrs ago... so that's better."
      • 4 Years Ago
      Good looking car. Looking forward to seeing it here and see how it will compete.
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