• Dec 4th 2010 at 9:56AM
  • 30
2011 Toyota Etios – Click above for high-res image gallery

Toyota will officially join the Indian B-car segment with this, the 2011 Etios sedan. A hatchback version, Etios Liva, will follow in April. While the styling is decidedly sedate, Toyota hopes to attract shoppers with the Etios' low price point – 496,000 Rupees, or just under $11,000 USD based on current exchange rates.

Power comes from a 1.5-liter inline-four mated to a five-speed manual transmission. Tuned specifically for fuel efficiency, athe engine produces just 89 horsepower and 97 pound-feet of torque. The Etios is capable of achieving 17.6 kilometers per liter, or roughly 41.2 miles per gallon.

Inside, the relatively spartan interior uses a center-mounted instrument panel, and amenities like steering-mounted audio controls and red seat inserts are available in the more upmarket models. The Etios is offered in four trim levels – J, G, V and VX – with pricing as high as 686,000 Rupees (roughly $15,287) for the top-tier Etios VX.

Hit the jump for Toyota's official press release, and scan through the gallery below to see high-res images of the India-only Etios.

2011 Toyota Etios
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[Sources: Toyota, Paultan.org]
Show full PR text
Toyota Launches the Etios Sedan
December 1, 2010, Bangalore:

* Akio Toyoda, President TMC launches the Etios
* Price of Etios Sedan is between 4,96,000/- and 6,86,500/ ex showroom Delhi
* Bookings for the sedan start today
* Hatchback to be launched in April 2011
* Hatchback is named 'Etios Liva'

December 1, 2010, Bangalore:Toyota Kirloskar Motor launched the Etios Sedan today, marking the company's entry into the highly competitive B Segment in India. The Etios has been developed specifically for Indian customers – 'World First, India First, My First'.

The Etios sedan will be available in four variants, J, G, V and VX, competitively priced between 4,96,000/- and 6,86,500/- ex showroom Delhi. The product highlights include innovative styling, best-in-class cabin and luggage space, superior comfort, impressive fuel efficiency and the legendary Toyota QDR.

The Etios was launched by Mr. Akio Toyoda, President of Toyota Motor Corporation and scion of Toyota's founding family, on his maiden visit to India after taking over as the Head of the company. Also present were Mr. Akira Okabe (Senior Managing Director, TMC), Mr. Soichiro Okudaira (Managing Officer, TMC), Mr. Osamu Nagata (Managing Officer, TMC), Mr. Yoshinori Noritake (Chief Engineer - Etios, TMC), Mr. Vikram Kirloskar (Vice Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM) and Mr. Sandeep Singh (Deputy Managing Director-Marketing, TKM).

Commenting on the launch of the Etios, Mr. Akio Toyoda, President TMC said: "India is a key market for our overall strategic growth plans, and the launch of the Etios is definitely a milestone not only for Toyota in India but for Toyota globally. Toyota strongly believes in the 'customer first' philosophy, hence it was important to collect valuable feedback from our prospective customers right from the concept stage to what the Etios is today. We at Toyota believe, 'the road makes the car' and the Etios is a product of real-world testing on roads across India. Our testing has covered a hundred thousand kilometers on every kind of road that Indian drivers encounter, from Kolkata to Mumbai, from the Himalayan foothills to the tip of the Indian peninsula.

We at Toyota will continue listening carefully to Indian customers to stay in touch with their changing expectations. We will respond quickly with technological development and continue providing products that Indian customers will love."

Speaking on the occasion, Mr. Hiroshi Nakagawa, MD TKM, said: "The Etios is very important to us, and its launch today marks the beginning of a new era for Toyota in India. In fact this launch will enable Indian customers in the middle income group to own an aspirational Toyota vehicle for the first time. I proudly also announce that production of the Etios will begin as planned in our new plant which is the most environmentally friendly automobile manufacturing plant in the country today.

Earlier this year we announced our plans to locally produce engines and transmissions at the Toyota Kirloskar Auto Parts in the third quarter of 2012 that will help us increase the localisation content of the Etios. Toyota in India will facilitate not just economic growth but social growth as well of the region it operates in, and in turn strive to be the most loved and admired company."

Mr. Yoshinori Noritake, Chief Engineer of the Etios spoke about the development of the product, he said: "It was very important to understand the needs of Indian car buyers before designing an India specific car. We learnt that Indian customers are very price conscious but at the same time want space and comfort for their family, and style to enhance their status. One of the strong points of the Etios sedan is its true sedan design – designed on a sedan platform and not as a hatch with a boot – smart packaging that makes it compact at the same time spacious. More than 2000 engineers from Japan and India have worked in close collaboration over the last four years with a vision to offer Etios customers the 'joy of ownership' and 'quality of life'."

Talking about the Etios Sales and Marketing strategy in India, Sandeep Singh, DMD-Marketing, TKM, said: "We have planned an elaborate marketing strategy to warm up to our target customer and through our various campaigns we aim to successfully establish the Etios brand in India. To start with we signed on Mr. A.R.Rahman as our Brand Ambassador to establish an instant connect between the Etios values and Indian masses. We are committed to give our customers a Q-Class experience through a sales and service network that will be expanded to 150 dealerships by the end of this year. The bookings for the Etios sedan start today and deliveries will begin in January 2011.

We would also like to use this occasion to announce the name of the Hatchback version: Etios Liva, which will go on sale in April 2011."

Vehicle Outline:
(a) Exterior

A distinctive front grille with a smile line, sculpted surface and dynamic character-line in the front and rear, enhance the presence of the Etios. The rear has a fluent flowing C pillar, rounded end and three-dimensional combination lamps that enrich the vehicle's exterior from different angles.

(b) Interior
The seats are ergonomically designed units with integrated head rests. An instrument panel clearly divided into the information area and operation area with a large centre meter provides excellent visibility. The Etios has class best cabin and luggage space of 595L, a spacious 13L cooled glove box, seven one litre bottle holders, mobile holder and many more such useful storage spaces inside the car.

(c) Performance and Comfort
A newly developed 1.5L, 16V DOHC engine coupled with a 5-Speed manual transmission that produces high output for best-in-class driving performance. The torque is available at low rpm for less gear shifting and stress-free city driving.

The Etios has a superior mileage of 17.6kmpl which is ARAI tested.

Electric power steering for excellent maneuverability and tilt steering ensures a good ergonomic driving experience. The steering comes with audio controls for comfort at the driver's fingertips.

The flat type rear floor design offers ease of movement for rear seat passengers. With its rigid body structure and world class Mac Pherson Strut, the Etios has superior dampening performance providing superior ride comfort.

A class-first 'clean air filter' which is standard across all grades for purified air in the cabin.

(d) Safety
The Etios has various active and passive safety features ensuring the car matches global safety standards. The various safety features are (i) Energy absorbing body shell (ii) Driver & Passenger Air bags and (iii) ABS with EBD.

Its centrally located combimeter reduces eye movement and hence the driver can concentrate on the road.

(e) Special Treatment
To adopt to the various diverse climate and usage conditions in India, special treatment and countermeasures have been implemented:
- Good ground clearance of 170mm
- Under body protection to prevent damage to fuel and brake lines
- Anti-corrosion steel sheets at areas prone to rusting and stone hits
- Chipping resistant paint on rocker mould & fender

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    • 1 Second Ago
      • 4 Years Ago
      It weighs just 900-930 kgs. I think thats tooo light!
      • 4 Years Ago
      looks like a dacia logan:-)
      • 4 Years Ago
      just a Yaris whit diferent mask ;)
      • 4 Years Ago
      Looks like a car from the year 2000... no thanks...
      • 4 Years Ago
      *looks at all angles*

      Is Toyota embarrassed about the rear-end styling or something?
        • 4 Years Ago
        From the side profile, the rear looks something out of an old Daewoo. No thanks.
      • 4 Years Ago
      This is a new car? Looks awfully like the old Echo.
      • 4 Years Ago
      Only 41mpg? In a barebones car with 89 horsepower? Specially tuned for fuel efficiency?

      The new Elantra makes a marginally less than double the horsepower of this thing and gets the same MPG.

      Something is very wrong at ToMoCo.
      • 4 Years Ago
      Yes it looks like an old Echo... but if a Suzuki from the '80s can still be sold over there, then why not?
      • 4 Years Ago
      What an ugly POS !!!
      Oh! and please dont tell me its an economical car for third world countries. India already has decent looking cars in this segment like the VW polo sedan and the upcoming Hyundai accent. My point is small car doesnt have to be equal to ugly car!
      • 4 Years Ago
      To explain the Indian market in a summarized way:- Rupee to Dollar is 45.
      1) Lower A-Segment (Suzuki Alto/ Tata Nano/ Tata Indica etc.) 125000-40000 Rupees. Maximum Buyers (maybe around 40%) buy these cars.
      2) Upper A-Segment (Hyundai i10/ Nissan Micra/ Suzuki A Star/ Chevy Beat(Spark) etc. : 350000-50000 Rupees: Slightly Aspirational.
      3) B-Segment (Tata Indigo Manza/ Toyota Etios/ Suzuki Swift/ Hyundai Verna / Honda City (Fit sedan) etc.): 55000-110000 Rupees: If you own one of these, you are halfway up the ladder. i.e. pretty well off. Some people in this segment have chauffeurs!!!
      4) C-Segment: (Toyota Corolla, Chevy Cruze, Honda Civic etc.): a young Vice President of of company(huge one) drives a Civic. CEO drives a Skoda Laura (Also C Segment).
      5) Above C: In Mumbai, D-segment Honda Accords/ Camrys are pretty common. But you can see anything from an Audi A4 to an R8!, Aston Martin V8. These are reserved for actors/ politicos/ businessmen. There s no lack of such people, but generally it s very very rare to see a working class guy own a BMW 3-er or even an Accord.
      • 4 Years Ago
      Toyota needs to look back at its cars of the early 1980s, the edgy clean lines. They were space efficient, aerodynamic and attractive in a simple, honest way. The RWD Celicas up until 1986, the FWD Corollas from '84-'87 or so. The more rounded and "voluptuous" they try to be, the more inflated and awkward they become. I'm not saying copy their previous designs, but study them and find a way to bring that clean-lined look into the 21st century. What they have been doing for the past 20 years isn't working. Adding a chrome bow wave and loop-da-loop side bulges is just horrible.
        • 4 Years Ago
        If you're worried about what you see under the rear end of a Corolla, don't look under the eagerly-awaited Chevy Cruze or 2011 Hyundai Elantra anytime soon. Torsion-beam rear ends are pretty common fare in compacts.

        As for the Etios, it's amazing what some people expect of a B-segment car for a developing nation. The B-segment in India doesn't have the "funky" or "youthful" connotations of the West; this is a full-on family car, so you'd better believe that the tall rear roofline and boxy trunk look like good ideas to the target audience.

        Consider this as well: this car starts at 496,000 rupees; a Honda Fit starts around 750,000. There's a big, wide world out there kiddos...
        • 4 Years Ago
        "What they have been doing for the past 20 years isn't working."

      • 4 Years Ago
      only a car simplecar would love ... LOL
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