• Dec 3, 2010
It's no secret that Lotus has its sights set firmly on Ferrari. Need proof? Well, besides the fact that company CEO Dany Bahar (who's previous job was as an executive at Ferrari) has come right out and said as much, we have the (smallest to largest in this order): Elise, Elan, Esprit, Elite and Eterne concepts from the 2010 Paris Motor Show.
It's not the least bit surprising, then, to find out that Lotus has just appointed Guillaume Chabin, formerly of Ferrari and Bentley, to serve as its new Director of Sales. Further, Lotus has hired Karl-Heinz Kalbfell from BMW, who "will provide operational support and advise Group Lotus Chief Executive Officer Dany Bahar on the most efficient delivery of the business plan."

Hit the jump for the complete press release, which includes statements from Bahar on each of these new hires.

[Source: Lotus]
Show full PR text
New Additions to the Lotus Line-Up

Lotus add to expertise with two further appointments: industry leader Karl-Heinz Kalbfell and former Ferrari General Manager (EMEA), Guillaume Chabin.

With an unrivaled pedigree in the automotive industry, Karl-Heinz Kalbfell makes a welcome addition to the Group Lotus management team. Based at the Lotus headquarters in Hethel, Kalbfell, formerly of the BMW Group, will provide operational support and advise Group Lotus Chief Executive Officer Dany Bahar on the most efficient delivery of the business plan.

In addition to Kalbfell, Lotus has appointed Guillaume Chabin as Director of Sales. Chabin held senior positions at Ferrari and prior to this he was involved in the re-launch of Bentley.

Commenting on the appointments, Group Lotus CEO Dany Bahar said: "We are very pleased to have both Karl-Heinz and Guillaume on board. One of the keys to the success of any business is having exceptionally talented people working together effectively, and Karl-Heinz has incredible experience from working in extremely senior positions throughout the automotive industry to bring to the table - he has proven time and time again to have the qualities necessary to succeed in a difficult and fickle industry. His main role initially will be to bring together all our existing efforts across the departments and ensure that we are working effectively as a united force. It's not enough to have a great business plan on paper, we need to deliver, Karl-Heinz will play a crucial role in making this happen."

"Having worked with Guillaume previously, I'm fully aware of his capabilities – his business skills and understanding of the vision we have for Lotus complement our existing management line-up perfectly."

Karl-Heinz Kalbfell said: "I've been aware of Lotus over the years and like many in the industry, I have watched with growing interest as Lotus has developed under Dany Bahar and his team. It's not often that you get the opportunity to work with such an iconic automotive brand at such an exciting stage of its development and I really feel that now is the perfect time for me to contribute towards the future of Lotus. I have many years and some very demanding positions under my belt which allow me a lot of experience to draw upon. I'm ready for all the challenges that Lotus will bring."

Commenting on his new role, Guillaume Chabin, Director of Sales for Lotus Cars, said: "Joining Lotus was an easy decision for me to make – having previously been involved in the re-birth of an iconic British brand when I was working at Bentley, I know the challenges and opportunities that lie ahead – this is a crucial time for Lotus and I'm very happy to be on board."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 5 Comments
      • 4 Years Ago
      Makes you wonder what's on HIS thumb drive from Ferrari.
      Or even what's in his head in terms of intellectual property.
      I see a big lawsuit from Ferrari in his future....
        • 4 Years Ago
        there's absolutely no grounds for a lawsuit.. do you have any idea how many people swap car companies once they're in the upper tier of management? They're one company this week and another the next week - whoever can dish out the most dough.

        Now if they come out with a Ferrari-styled vehicle I can see a lawsuit - but simply because he used to work for Ferrari and now works for Lotus doesn't mean he's taking trade-secrets with him. There are already several ex-Ferrari execs at Lotus.
      • 4 Years Ago
      I've never seen such determination from such a tiny car company before. Way to go, Lotus! Shame I'll never afford any of your cars, but I still love the brand.
      • 4 Years Ago
      I hate to be Mr.Negative, but Lotus seems to be making a huge gamble here... making all their new models and wooing Ferrari management takes tons of cash, and if they are not well received they could be up a certain creek.
      • 4 Years Ago
      Can only make them better. Rock on Lotus! They had by far the most interesting collection of cars at the LA show, IMHO.