• Dec 3, 2010
DeLorean Motor Company recently teamed up with Nike, to bring us a limited-edition sneaker modeled after the iconic, gullwing DMC-12. The Nike Dunk 6.0 DeLorean was limited to just 1,000 pairs and they sold out as soon as stores flipped the sign from CLOSED to OPEN. If you're a fan of the DMC brand but were unable to snag a pair of kicks, don't fret, because the Texas-based automaker reportedly has big plans to expand its brands.

According to Forbes, the DeLorean team is partnering up with companies like Mattel, Microsoft and Now & Zen. This means a line of DMC-branded toys, clothing and ... WinAmp skins? We're not quite sure what DeLorean and Microsoft are working on, but if the DMC brand stays hot, then the two could produce DeLorean-themed computer mice and they'd sell like hotcakes. Wait... we'd actually buy one of those. Quick, someone call RoadMice.

[Source: Forbes | Source Image: TheSelvedgeYard]


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    • 1 Second Ago
  • 19 Comments
      • 4 Years Ago
      I am a fan of Giorgetto Guigiaro's sports car designs.

      Including the DeLorean DMC12, especially from the A-pillar back.

      I never quite understood why the front end, on a rear engined car (technically the engine is behind the gearbox, and behind the rear axle line... like a Renault Alpine, and Porsche 911, not mid-engined, although the weight bias on the DMC12 is not far off what it would be as a mid-engined car.)

      ... why the front end is so square in vertical profile, and the front looks a bit like a very slightly thinner 80s-era Chevy Monte Carlo, Caprice, and other GM cars with a simple rectangular grille and 4 rectangular sealed-beam headlights.

      It would have been even cooler, if the front end were more european, and sloped to a wedge point at the front, more like Guigiaro's Maserati Merak and Bora, as well as the original Lotus Esprit, which he also designed.

      It would have also been cooler if the car had been made a bit lighter. Stainless is heavy, and harder to work with than mild steel. The engine that DeLorean finally found to put in the car was under-equipped to deal with that weight, but it was far from being the first choice, when the car was designed, if I have read correctly about the development of the DMC12.

      John Z. DeLorean, as a man, tends to get a bad rap, and there are some dubious issues with his finances and involvements... but I don't get the impression that he was a bad guy, rather than just having made some significant mistakes and poor choices.

      But I do admire what he did at Pontiac, earlier, as well... especially championing such projects as the GTO, and the OHC engine programs, which lead to the 'Sprint' edition Pontiacs, and also his tendency to buck the bureaucratic mentality of GM higher management by being an outspoken engineer, rather than being a business bureaucrat.

      I have some ideas for combining a few of Guigiaro's designs, as a bit of an 'homage'... that would take some cues from the DMC12, among the other Guigiaro designs I mentioned, built on a certain '80s-era Pontiac mid-engined space-frame, with some modification, and an engine transplant of a DOHC boxer 6 engine that was solely used in a different Guigiaro car that I already happen to own an example of.

      If I only had car fabricating skills, facilities, time, and money...
        • 4 Years Ago
        The number of sentences you can begin with ' If only' and with 'DeLorean' is infinite.

        Now the real question is why DMC even exits any more.


      • 4 Years Ago
      Give it another year or so.
      Nostalgia comes in waves and DMC is trying to make a few bucks on it - mostly fueled from the recent anniversary of the Back to the Future movie.
      If they spin it off into new product (car), then that might be kind of interesting, but this sudden interest in the company will die off in due time.

      I am fully expecting to see "teaser" renderings of some new DeLorean concept within the next few weeks or months. Probably using gullwing doors and a SS body like the original, but giving it a modern twist. Then the company will promise that they will make it, even take early down payments. Then a year or two they will quietly go out of business and not refund anyone's money.

      Let's see how close my prediction ends up being. :D
      • 4 Years Ago
      bring them shoes to Canada! Yeah with Microsoft and Nike backing Delorean. Would DMC be willing to put another sports car on the road?
        • 4 Years Ago
        Nike will make Bricklin shoes for Canada maybe...
      • 4 Years Ago
      ha-ha! This is too funny. How can these cars become popular all of a sudden? The headquarters is right down the road from my office and they always have some junk/cars sitting out front.
      • 4 Years Ago
      Why has DeLorean suddenly become a popular brand? His cars weren't popular and DeLorean had some questionable business ethics.
      • 4 Years Ago
      How far are they going to take this?
      • 4 Years Ago
      Wasn't there a DLC pack that was supposed to come for Forza 3 with a Delorean?

      (Seeing this article is eerily weird as I was LITERALLY searching for info on the Delorean being in the Forza DLC pack. I was also looking at videos of it in PGR4 like 2 seconds ago and also came across the DMC forum of people talking about it in those games).
        • 4 Years Ago
        Ah, cool thanks for the info. :)
        • 4 Years Ago
        It's supposed to be part of the Jalopnik pack.... pushed back due to the Ultimate Edition and Stig's Garage Pack being rushed out before the holidays.
      • 4 Years Ago
      What about actual cars?
        • 4 Years Ago
        LOL, this is about everything that should have been done 25years ago...
        • 4 Years Ago
        Could they do that? I mean, could you actually build a car with a stainless steel shell and gullwing doors? Engine in the back? Sure, the Delorean was a a great prop for a movie, but I doubt they could ever build one in real life.
      • 4 Years Ago
      my bet with the microsoft deal is that it may be finally included in forza 3, as in the lemons dlc that was announced many moons ago
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