Old blue jeans, discarded T-shirts and dingy cotton rags oftentimes end up in the trash, but Ford Motor Company has found a way to take these sweat-stained materials and spring them back to life in the 2012 Focus. Ford has scavenged together enough recycled cotton to make soundproofing material and carpet backing for the Focus' interior. By using recycled materials, the automaker has helped divert waste from landfills and reduce the need for virgin fibers.
Carrie Majeske, Ford's sustainability manager, believes that consumers will appreciate the automaker's commitment to using eco-friendly interior materials, stating:
So, the next time you're about to pitch your holey blue jeans, think about the bits and pieces of car interior that you're practically throwing in the trash.The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton. It's an alternative that our customers can appreciate, it's cost effective, and it's better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles.