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2011 Hyundai Elantra gets 40 mpg, no asterisks – Click above to watch video after the break

Hyundai has noticed an alarming trend: the needless wasting of perfectly good asterisks on window stickers all over the country.

Save the AsterisksThe Korean automaker notes that some competitors create a special trim level for certain models that's designed specifically to score a great fuel mileage rating from the EPA, while the other volume trim levels return a few miles per gallon less across the board. Since Hyundai won't name names, we'll do it for them: Chevrolet Cruze (Eco) and Ford Fiesta (SFE). Every single version of the 2011 Elantra, however, will achieve 40 mpg, as Hyundai likes to keep reminding us. No asterisks required.

It also bears mentioning that starting with the month of November, 2010, Hyundai is the first automaker to specify the actual number of vehicles it sells that achieve or exceed the 40-mpg benchmark on its monthly sales report. For those keeping track, the figure from this past November was 192 vehicles – expect that number to rise dramatically in the coming months when the new Elantra goes on sale.

Great fuel economy is only one part of a much larger puzzle to marketplace success. Fortunately, we'll have a First Drive report of the new 2011 Elantra to share in short order, so we'll have a better understanding of what, if any, concessions were made to manage its laudable efficiency metrics. Stay tuned for that, and check out Hyundai's Save the Asterisks video after the break.



Live photos copyright ©2010 Drew Phillips / AOL

[Source: Hyundai]



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    • 1 Second Ago
  • 46 Comments
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      "Every single version of the 2011 Elantra, however, will achieve 40 mpg, as Hyundai likes to keep reminding us. No asterisks required."

      Actually there's more than an asterisk required, as that is a false statement. There's no "will achieve" about it. The fact is that every Elanta will be EPA rated at 40mpg highway. No asterisk required.
      • 4 Years Ago
      this is the oldest trick in the marketing book..

      special models achieving top MPG #'s.

      its been going on for many many years..
        • 4 Years Ago
        How's it a trick? You pick the feature(s) that appeal to you - higher performance, higher fuel mileage, etc. Seems like the system at work to me.
      • 4 Years Ago
      I wonder if this is another ad campaign created by resident forum member ConceptVBS?
      • 4 Years Ago
      I feel really bad for the people who bought 2010 Elantra's. Sure, they are "okay" as far as reliable, bare-bones travel appliances are concerned, but this new one actually makes it not embarrassing to be seen driving in it. Go Hyundai!
        • 4 Years Ago
        I'm with Sea Urchin on this one. While it's all well and good to have a flashy new look and a few new features, the people walking into dealerships right now to pick up a 2010 are scoring amazing deals - especially on the Touring models, which are brilliant little cars as-is. Furthermore, I'm not partial to the look of the new Elantra - even with a smiley face I think the Mazda 3 does a more convincing job of blending fun-inspired attitude with a certain 'grown-upness'.
        • 4 Years Ago
        Amen. Now they just need to replace the dorky-looking Accent.
        • 4 Years Ago
        Yeah but they probably paid well below MSRP. If you do not care for latest and greatest or need a ride right now why not buy an outgoing car and save a few K.

        Personally
      • 4 Years Ago
      Correct me if I'm wrong, but aren't these #'s not official EPA #'s, but ones Hyundai claims to achieve.

      Would be hilarious if they were proven wrong.
        • 4 Years Ago
        And because they are acual EPA numbers that means that you car will achieve them, since when?
        • 4 Years Ago
        These are the final numbers. They have to be; the cars are on the lots already. That's why you're getting voted down.
        • 4 Years Ago
        Whomever is down voting for my comment better give me a reason why.

        Don't be humping Hyundai and provide me with said info.

        Because AFIAK I'm right.
        • 4 Years Ago
        You are wrong. They are official EPA ratings.
      • 4 Years Ago
      Good campaign, I think there's a lot of merit to the idea of showing off that you aren't just giving high mpg to a small percentage of the installed base of a car, but that every Elantra you see on the road can get 40mpg, whereas you may never see a Fiesta SFE, Fusion S or Cruze Eco.

      On the other hand, if I had just been topped by 2mpg, I'd be thinking fast too.
        • 4 Years Ago
        Well, if Hyundai is fitting low-rolling-resistance tires to all Elantras instead of just the ones whose buyers are asking for them, I prefer the latter approach. And that 40 mpg could come down a few mpg when the tires get replaced with different rubber.

        40 mpg vs 30 mpg is a big difference. 40 mpg vs 38 mpg, not so much; when not driving the EPA cycle there might be a difference and there might not. It definitely benefits Hyundai's CAFE numbers, though, so we might see other manufacturers follow, and it will become necessary to replace the OEM tires immediately after purchase if you want better grip.
      • 4 Years Ago
      All cars burn gas! If one car gets 40 mpg nd the other 35mpg, then add it up. The cost is negligable. I would rather haver comfort. Besides, most of these foreign cars weigh hundreds less than their American competitors, and that adds up to less safety. For a 5 mpg difference, I'll buy American and support my own country, thank you. Besides, mileage is relative on how many in the car, what speed, the tires, etc.
      • 4 Years Ago
      So a $ 22,000.00 Elantra will fly from the dealers. maybe im wrong but a 2011 Accord
      LX for 21,900.00 look like a great deal too.
      • 4 Years Ago
      I stopped at a dealer last Sunday that had a couple of Elantra Limiteds. Fully loaded - all power, nav, satellite radio, leather, back up camera, sunroof, proximity, push-button start, 6-speed auto, very spiffy alloy wheels, etc, etc. Very nice inside and out. And they were about $22K. You'll be seeing them all over the roads very soon. And considerably fewer Civics and Corollas.
        • 4 Years Ago
        This is also going to dominate the Cruze and the Fiesta. Mein gott.
      • 4 Years Ago
      Awwww, how cute! Should really pick up the sales with the greenies!
      • 4 Years Ago
      40mpg... at what speed? I wish they'd give us a chart. My civic can get over 45mpg, but when I cruise at a steady 85mph, it drops to around 35. Last tank I got 32, since I was averaging around 90mph.
        • 4 Years Ago
        Since I drive in bumper to bumper traffic most of the time, highway mileage is of zero concern to me. I look at the city estimates only.
        • 4 Years Ago
        "Judging from the number of sales at 40mpg americans could really careless about high MPG. Im one of them."

        Gas is already over $3/gallon here and once it hits $4 again many, many more people will care. Then, if you still don't, well, good for you.
        • 4 Years Ago
        Well then the Cruze would look even worse. The Elantra's 29mpg city rating is about the highest out there, is it not?
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