• Dec 1, 2010
With all the mergers and acquisitions going on in the automotive industry these days, few corporate structures have been as tumultuous as that of Fiat. The Italian group was once very centralized, but recently, it split its divisions into quasi-autonomous subsidiaries, then it stepped in and took the reins at Chrysler, and is now it is splitting itself into two distinct groups.

The first is to be known as Fiat SpA, and will encompass the automotive brands, including Alfa Romeo, Lancia, Maserati and, of course, Fiat. The second, Fiat Industrial SpA, will presumably include the likes of Iveco, Case New Holland and French motorcoach division Irisbus. (Ferrari's future hangs in the balance as reports alternately confirm and deny plans to sell off parts of the Maranello-based automaker and racing team.)

The de-merger was made in accordance with a shareholder vote on September 16. As a result, both new corporate groups have received new logos to help differentiate one from another, as both will be listed separately on the Milan Stock Exchange. While the move likely won't have any immediate, direct impact on the Chrysler Group, if an official merger is to take place between the Turin and Auburn Hills auto groups, it's likely to encompass the Fiat auto group and leave the industrial group alone. Official announcement in the press release after the jump.

[Source: Fiat (both of 'em)]
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FIAT SpA AND FIAT INDUSTRIAL SpA: TWO NEW GROUPS, TWO NEW IDENTITIES


On 1 January 2011, as a result of the demerger approved by shareholders on 16 September, there will be two new Fiat groups (both quoted on the Milan Stock Exchange) with two distinct logos: Fiat SpA and Fiat Industrial SpA.

Fiat SpA, with a clear focus in the automobile sector, will be identified by a logo displaying the word Fiat in condensed blue lettering. The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company's role in the management of a multi-brand group. The graphic design is intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative.

Fiat Industrial SpA, which includes trucks, commercial vehicles, agricultural and construction equipment, and related powertrain activities, has maintained the visual identity created for Fiat Group, thereby preserving the concept of solidity representative of a large industrial group. In contrast to the Fiat Group logo, the background colour is the company's traditional blue and the name Fiat Industrial appears in burnt gold lettering.

The new logos, designed by Robilant Associati, replace the Fiat Group logo adopted in October 2005.


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      Hopefully, this will speed a USA version of the Fiat PANDA - rumored to be intro in 2011 as a Jeep Phoenix.

      Since it is currently made in Poland, I wonder if we will end up with a Polish JEEP or an American PANDA.
      CheckTheseOut
      • 4 Years Ago
      This is awesome news. Hats off to Fiat.
        • 4 Years Ago
        @CheckTheseOut
        ... why is this awesome news??
        • 4 Years Ago
        @CheckTheseOut
        @Hazdaz

        like VW?

        Seat has their own HQ, so does Skoda, Audi, Bugatti, Lambourgini etc.

        but professor docter engineer F. Piech is an extrodinary man.

        i have read Fiat wants to sell Fiat industry, like to they wanna sell ferrari.
        atleast partially to raise money.

        • 4 Years Ago
        @CheckTheseOut
        @naturallyshocked ,.... I agree with your last point. It's precisely why I don't like the move.
      • 4 Years Ago
      I'm not sure I'm a fan of this. Fiat is one of the few automakers that manufacture all the different types of vehicles that an urban area would need. I'd rather see them make greater effort toward stronger integration, where IT and connected vehicle solutions could be developed across their extensive portfolio.

      They could then potentially target urban centers with single-source solutions across all the government silos that are now buying vehicles independently. They could create a mobility shared service that help urban centers reduce and optimize their spend on mobility.

      Fiat is one of only a handful of automakers that have the product portfolio to do something like that. Clearly splitting into separate business won't help that.
        • 4 Years Ago
        As the margin on product sales get smaller across the board, Auto companies need to differentiate themselves through services. While partnerships make sense in many places, wouldn't it be easier to create unique solutions within your own product portfolio?

        I work for IBM and whenever we split things up, it makes it more difficult to work across the new boundaries,... whenever we get rid of boundaries its way easier to collaborate and innovate.

        I think urban areas would be great targets for mobility services (vehicles PLUS IT solutions) across all the different vehicle types that cities buy. Only a few auto companies have the full product portfolio to try to offer things like that. I agree it can be done through partnerships, but I think it could be done better within an innovative OEM.
      • 4 Years Ago
      The new Ram Van was supposed to be an Iveco Daily, wasn't it? Regardless, Iveco makes some neat stuff in their Jeep/Hummer-esque HD/MIL lineup. It would be a shame for that to not trickle down to US dealers for those of us whom see the new Wrangler as a little soft.
        • 4 Years Ago
        Well, I'm not sure that it was ever 100% decided that it was going to be the Daily. I think this increases, exponentially, that it'll be the Ducato instead.