With all the mergers and acquisitions going on in the automotive industry these days, few corporate structures have been as tumultuous as that of Fiat. The Italian group was once very centralized, but recently, it split its divisions into quasi-autonomous subsidiaries, then it stepped in and took the reins at Chrysler, and is now it is splitting itself into two distinct groups.
The first is to be known as Fiat SpA, and will encompass the automotive brands, including Alfa Romeo, Lancia, Maserati and, of course, Fiat. The second, Fiat Industrial SpA, will presumably include the likes of Iveco, Case New Holland and French motorcoach division Irisbus. (Ferrari's future hangs in the balance as reports alternately confirm and deny plans to sell off parts of the Maranello-based automaker and racing team.)
The de-merger was made in accordance with a shareholder vote on September 16. As a result, both new corporate groups have received new logos to help differentiate one from another, as both will be listed separately on the Milan Stock Exchange. While the move likely won't have any immediate, direct impact on the Chrysler Group, if an official merger is to take place between the Turin and Auburn Hills auto groups, it's likely to encompass the Fiat auto group and leave the industrial group alone. Official announcement in the press release after the jump.
[Source: Fiat (both of 'em)]
FIAT SpA AND FIAT INDUSTRIAL SpA: TWO NEW GROUPS, TWO NEW IDENTITIES
On 1 January 2011, as a result of the demerger approved by shareholders on 16 September, there will be two new Fiat groups (both quoted on the Milan Stock Exchange) with two distinct logos: Fiat SpA and Fiat Industrial SpA.
Fiat SpA, with a clear focus in the automobile sector, will be identified by a logo displaying the word Fiat in condensed blue lettering. The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company's role in the management of a multi-brand group. The graphic design is intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative.
Fiat Industrial SpA, which includes trucks, commercial vehicles, agricultural and construction equipment, and related powertrain activities, has maintained the visual identity created for Fiat Group, thereby preserving the concept of solidity representative of a large industrial group. In contrast to the Fiat Group logo, the background colour is the company's traditional blue and the name Fiat Industrial appears in burnt gold lettering.
The new logos, designed by Robilant Associati, replace the Fiat Group logo adopted in October 2005.