Subaru, Hyundai and Kia set full-year sales records

The subtitle above should surprise no one. Of all the automakers operating in the U.S., Subaru, Hyundai and Kia are the only automakers to increase sales month after month through this years-long recession while their competitors have faltered. As such, all three are enjoying new full-year sales records a month ahead of the Times Square ball dropping.

The rest of the industry, however, is apparently done fumbling around and is clearly finding its footing. The vast majority of brands saw increased sales last month except for the usual suspects (GM's non-core brands that are just about dead, also-dying Mercury, along with Smart and Jaguar) and a few cellar-dwelling surprises like Chrysler, Dodge, Toyota and Lexus. We're not sure what Toyota's banking on to turn things around, aside from mass amnesia of its recall woes, while Chrysler is doing its best to either fully redesign or substantially upgrade its existing models to keep customers interested.

Either way, when the book closes on 2010, automotive historians will write that the competitive landscape on December 31 looked markedly different than it did 365 days earlier. With one more month to go, we doubt the list of winners and losers is going to look very different from what you see below.

Brand/Company Volume % Nov-10 Nov-09 DSR %* Nov-10 Nov-09
Ram 66.89 19,040 11,409 59.93 793 496
Jeep 57.78 24,202 15,339 51.21 1,008 667
Suzuki 51.43 2,332 1,540 45.12 97 67
Porsche 48.59 2,416 1,626 42.39 101 71
Kia 48.15 26,601 17,955 41.98 1,108 781
Mitsubishi 47.21 4,306 2,925 41.08 179 127
Hyundai 45.21 40,723 28,045 39.16 1,697 1,219
Infiniti 44.97 8,182 5,644 38.93 341 245
Audi 37.52 9,365 6,810 31.79 390 296
Buick 35.91 11,725 8,627 30.25 489 375
Land Rover 34.90 2,922 2,166 29.28 122 94
BMW 30.18 20,097 15,438 24.75 837 671
GMC 29.52 27,590 21,301 24.13 1,150 926
Ford 27.02 133,544 105,133 21.73 5,564 4,571
Nissan 24.76 63,184 50,644 19.56 2,633 2,202
Volkswagen 24.24 20,189 16,250 19.06 841 707
Subaru 22.39 20,792 16,988 17.29 866 739
Acura 22.23 10,718 8,769 17.13 447 381
Cadillac 21.40 11,801 9,721 16.34 492 423
Honda 20.95 78,899 65,234 15.91 3,287 2,836
Lincoln 19.33 7,648 6,409 14.36 319 279
Chevrolet 17.56 117,588 100,023 12.66 4,900 4,349
Mercedes-Benz 13.34 19,037 16,797 8.61 793 730
Mini 8.66 2,786 2,564 4.13 116 111
Mazda 7.36 15,304 14,255 2.89 638 620
Saab 7.01 397 371 2.55 17 16
Lexus -1.41 18,240 18,500 -5.51 760 804
Jaguar -3.12 1,117 1,153 -7.16 47 50
Toyota -3.58 111,077 115,200 -7.60 4,628 5,009
Volvo -11.94 4,078 4,631 -15.61 170 201
Mercury -12.12 6,146 6,994 -15.79 256 304
Dodge -12.45 21,246 24,268 -16.10 885 1,055
Chrysler -22.96 9,664 12,544 -26.17 403 545
Smart -67.49 211 649 -68.84 9 28
(Hummer) -88.69 25 221 -89.16 1 10
(Pontiac) -99.91 7 7,426 -99.91 0 323
(Saturn) -99.92 3 3,737 -99.92 0 162
COMPANIES
BMW Group 27.11 22,883 18,002 21.82 953 783
Nissan NA 26.79 71,366 56,288 21.50 2,974 2,447
Ford Mo Co
24.30 147,338 118,536 19.12 6,139 5,154
Jaguar/LR NA 21.69 4,039 3,319 16.62 168 144
America Honda 21.10 89,617 74,003 16.05 3,734 3,218
GM (Core) 20.79 168,704 139,672 15.75 7,029 6,073
Chrysler Group 16.66 74,152 63,560 11.80 3,090 2,763
General Motors 11.43 168,739 151,427 6.79 7,031 6,584
Toyota Mo Co -3.28 129,317 133,700 -7.31 5,388 5,813
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were24 selling days in November 2010 versus 23 selling days in November 2009, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company.