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Subaru, Hyundai and Kia set full-year sales records

The subtitle above should surprise no one. Of all the automakers operating in the U.S., Subaru, Hyundai and Kia are the only automakers to increase sales month after month through this years-long recession while their competitors have faltered. As such, all three are enjoying new full-year sales records a month ahead of the Times Square ball dropping.

The rest of the industry, however, is apparently done fumbling around and is clearly finding its footing. The vast majority of brands saw increased sales last month except for the usual suspects (GM's non-core brands that are just about dead, also-dying Mercury, along with Smart and Jaguar) and a few cellar-dwelling surprises like Chrysler, Dodge, Toyota and Lexus. We're not sure what Toyota's banking on to turn things around, aside from mass amnesia of its recall woes, while Chrysler is doing its best to either fully redesign or substantially upgrade its existing models to keep customers interested.

Either way, when the book closes on 2010, automotive historians will write that the competitive landscape on December 31 looked markedly different than it did 365 days earlier. With one more month to go, we doubt the list of winners and losers is going to look very different from what you see below.

Brand/Company Volume % Nov-10 Nov-09 DSR %* Nov-10 Nov-09
Ram 66.89 19,040 11,409 59.93 793 496
Jeep 57.78 24,202 15,339 51.21 1,008 667
Suzuki 51.43 2,332 1,540 45.12 97 67
Porsche 48.59 2,416 1,626 42.39 101 71
Kia 48.15 26,601 17,955 41.98 1,108 781
Mitsubishi 47.21 4,306 2,925 41.08 179 127
Hyundai 45.21 40,723 28,045 39.16 1,697 1,219
Infiniti 44.97 8,182 5,644 38.93 341 245
Audi 37.52 9,365 6,810 31.79 390 296
Buick 35.91 11,725 8,627 30.25 489 375
Land Rover 34.90 2,922 2,166 29.28 122 94
BMW 30.18 20,097 15,438 24.75 837 671
GMC 29.52 27,590 21,301 24.13 1,150 926
Ford 27.02 133,544 105,133 21.73 5,564 4,571
Nissan 24.76 63,184 50,644 19.56 2,633 2,202
Volkswagen 24.24 20,189 16,250 19.06 841 707
Subaru 22.39 20,792 16,988 17.29 866 739
Acura 22.23 10,718 8,769 17.13 447 381
Cadillac 21.40 11,801 9,721 16.34 492 423
Honda 20.95 78,899 65,234 15.91 3,287 2,836
Lincoln 19.33 7,648 6,409 14.36 319 279
Chevrolet 17.56 117,588 100,023 12.66 4,900 4,349
Mercedes-Benz 13.34 19,037 16,797 8.61 793 730
Mini 8.66 2,786 2,564 4.13 116 111
Mazda 7.36 15,304 14,255 2.89 638 620
Saab 7.01 397 371 2.55 17 16
Lexus -1.41 18,240 18,500 -5.51 760 804
Jaguar -3.12 1,117 1,153 -7.16 47 50
Toyota -3.58 111,077 115,200 -7.60 4,628 5,009
Volvo -11.94 4,078 4,631 -15.61 170 201
Mercury -12.12 6,146 6,994 -15.79 256 304
Dodge -12.45 21,246 24,268 -16.10 885 1,055
Chrysler -22.96 9,664 12,544 -26.17 403 545
Smart -67.49 211 649 -68.84 9 28
(Hummer) -88.69 25 221 -89.16 1 10
(Pontiac) -99.91 7 7,426 -99.91 0 323
(Saturn) -99.92 3 3,737 -99.92 0 162
COMPANIES
BMW Group 27.11 22,883 18,002 21.82 953 783
Nissan NA 26.79 71,366 56,288 21.50 2,974 2,447
Ford Mo Co
24.30 147,338 118,536 19.12 6,139 5,154
Jaguar/LR NA 21.69 4,039 3,319 16.62 168 144
America Honda 21.10 89,617 74,003 16.05 3,734 3,218
GM (Core) 20.79 168,704 139,672 15.75 7,029 6,073
Chrysler Group 16.66 74,152 63,560 11.80 3,090 2,763
General Motors 11.43 168,739 151,427 6.79 7,031 6,584
Toyota Mo Co -3.28 129,317 133,700 -7.31 5,388 5,813
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were24 selling days in November 2010 versus 23 selling days in November 2009, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company.


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    • 1 Second Ago
  • 72 Comments
      • 4 Years Ago
      Wow, Jeep is the top selling Chrysler division this past month, outselling even Dodge.

      Also, not that it's terribly important to me, but where is Scion?
      • 4 Years Ago
      Car sales picking up is that mean the economy getting better?
        • 4 Years Ago
        Then explain Hummer, Saturn, Pontiac, the dealers bought these vehicles ages ago yet they are showing sales, this is actual sales. If not Toyota would be knocking them dead, they have increased production and the dealers are bulging. Most GM dealers have a lower inventory than all the other dealers, they are working overtime to keep up with sales.
        • 4 Years Ago
        "Or perhaps cars are wearing out and need replacement, and used cars prices have climbed to the point that many new cars are making sense as replacements."

        I completely agree, my 2006 G6 coupe was totaled last week and when I was shopping for a replacement I was appalled at how expensive late model used cars were compared to when I bought by car 14 months earlier. There were just about zero 2008-2010 used cars that made sense given their mileage. I think the fact that sales dropped from ~16 mil to ~10 mil for the last few years had a huge effect.
        • 4 Years Ago
        Or perhaps cars are wearing out and need replacement, and used cars prices have climbed to the point that many new cars are making sense as replacements.
        • 4 Years Ago
        Yeah, looking at a used Corolla / Civic / Chevy for under $20k? For the minimal cash savings, reduced warranty, etc, you might as well buy new.

        IMO, the only "deals" left are on used cars are the entry-luxury cars coming off lease, and that's relative, because you're still going to pay well over $20k for the car.
      • 4 Years Ago
      I'm really impressed with GM and Fords numbers. I don't think any one ever notices but GMC sells more units than Kia, which is pretty impressive.

      If the Cruze becomes a hit which it looks like it going to be, I'd watch out for Chevy sales in 2011
      • 4 Years Ago
      It doesn't look like the new GC is having a hard time competing. They sold something like 13K of them and I believe the previous month's numbers were similar. That's pretty impressive for a car that starts in the $30K.
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      Chrysler numbers are what jumps off the page to me...I say that because they're selling almost purely antiquated product yet their numbers continue to show improvement. Just goes to show how poorly everyone fared in 2009 though, wow what a terrible year eh...

      Anyway, while I'm on the topic - Chrysler's updated portfolio can't come soon enough but the wait will certainly be worth it, in my opinion. Hopefully people will return to buying cars at a 'normal' annual sales rate around about the time Fiat/Chrysler's new product emerges for sale this fall.

      All of the above has been said many times here before but often seems to stimulate some decent conversation…

      PS – Go Ford Go! I would contend that their current and upcoming product is competitive/on par with (if not better!) than Toyota’s. And GM continues to move in the right direction as well...things are looking up.


      • 4 Years Ago
      Holy cow, is the Ray TheHood writing all the autoblog commentary these days?
      Man up Autoblog, pull the current administrations manhood out of your mouth and start writing something decent again.
      • 4 Years Ago
      I love that Toyota is continuing its downward spiral month after month. Cheers to the impending end of automotive mediocrity!
      • 4 Years Ago
      @gua: A JGC is only FWD if it's the 4x2 driven in Reverse...
      • 4 Years Ago
      If you look at November 2009 in context, you'll see that it was quite possibly their worst month ever - not doing better than that would be a travesty.

      I've got data going back over 3 years, and Nov '09 was is when Chrysler hit rock bottom, sales-wise.
      • 4 Years Ago
      Man, from a dealership employee perspective, itsure is nice seeing all those green boxes.
        • 4 Years Ago
        I know this is off topic, but since you apparently are from a dealer, let me vent.
        STOP using the prase "How can I earn your business"?
        STOP tag teaming us with your baby faced floor manager that shakes our hand with a limp wrist and askes the same dumb question, "How can I earn your business".
        STOP calling us three times the next day and asking the same dumb question!
      • 4 Years Ago
      GM is stuffing it's dealers w/ inventory like 'old' GM did. Actual sales are up, but are still below expectations. Remember GM books the sale when the vehicle ships to the dealer.

        • 4 Years Ago
        Congrats on winning today's "Most Unfounded Post" award.
        • 4 Years Ago
        @ab ho

        They don't. All automakers book a sale when a dealer buys the vehicle, not the customer.
        • 4 Years Ago
        How can GM use a different metric from every other company?
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