• Nov 30, 2010
A Rasmussen Reports poll fielded in November – before General Motors' IPO – finds a rise in the preference of "American-built" vehicles, as well as a willingness to accept U.S.-built Toyota and BMW products as the same as buying an "American" product.

Forty-one percent of respondents said they look for an "American-built" car first when they're in the market for a vehicle. That sentiment is attributed by many analysts and researchers to a sense that people are showing more and more sentiment for "buying local." That's just a few points below the 44 percent who said they look for "the best possible deal regardless of where it was manufactured" while just 12 percent said they look first for a foreign-built car.

The sentiment favoring American-built car brands has risen quite a bit since Rasmussen conducted a similar poll in June 2008 when just 32 percent said they looked for an American brand first.

Good news for foreign owned automakers building vehicles in the U.S. Forty-one percent of respondents said they viewed buying a foreign brand of car that's manufactured in the U.S. as "the same as buying an 'American' product" meaning those people believe a Mexican-built Ford Fusion is just as American as an Ohio-built Honda Civic. Forty-two percent, however, dissented from that notion while the rest were unsure.

The poll also found 59 percent saying they "consider just the Detroit Big Three – Ford, General Motors and Chrysler – to be American car companies."

Fifty-four percent of Americans said they are less likely to buy a GM car because the federal government is/was the automaker's majority owner. Still, in a separate survey in early June, 48 percent of those who planned to buy a new or used car in the next year said they are at least somewhat likely to buy either a Ford or a vehicle made by GM. Those findings included 20 percent who were 'Very Likely' to buy a Ford and 26 percent 'Very Likely' to buy a GM product instead.

[Source: Rasmussen | Image: Paul Sancya/AP Photo]


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  • 67 Comments
      • 4 Years Ago
      Well, as of late 2000's, American cars are starting to go from POS boxes with mediocre engines to good looking cars with powertrains that top notch with all the newest tech and best MPG.

      Amazing what happens when you actually try.. !

      I spent the last 10 years driving Hondas and Nissans, but even i am starting to look at new Fords with a glimmer in my eye.
      • 4 Years Ago
      In my book, the place where the parts are screwed together does not determine the nationality of the car.

      If Toyota manufactures Corollas in Japan, Brazil, Canada, China, India, UK, Venezuela, S. Africa, Taiwan, Turkey, and USA, what is the nationality of Corolla? It's pretty clear, Corolla's nationality is Japanese.
      • 4 Years Ago
      screw gm and chrysler. will only go with honda nissan hyundai and maybe ford
      • 4 Years Ago
      Seems like GM isn't the only American company interested in China, the blue pebble, I mean oval announced several days ago they are opening 66 dealerships in China. GM always sets the standard, others follow.
      • 4 Years Ago
      i-rate, Your tattered old UAW card is showing. Get a grip.
      • 4 Years Ago
      I love all the WWII vets proudly driving their Mexican made Dodge Rams and Ford Fusions while thumbing their noses at the Accord, Camry and Altima made in Ohio, Kentucky and Tennessee.
        • 4 Years Ago
        Even better.

        What about all the WWII vets wrapping themselves up in the American Flag and boasting about driving a new Buick Regal.

        You know, the Regal designed, engineered, and BUILT in GERMANY!
        • 4 Years Ago
        @ caddy-v THANK YOU! At least someone has some respect.

        @ invisible
        really? How many WWII vets do you know that are boasting about owning a new Regal?? Exactly. I think you should try you damndest to be. invisible.
      • 4 Years Ago
      Rasmussen's accuracy is in doubt these days.
      • 4 Years Ago
      Build and design them right and they will come...
        • 4 Years Ago
        Lucklie, all the latest cars coming out of Detroit are not designed in AMERICA. German Opels, Korean Daewoos, European Fords, Italian Chryslers.
        • 4 Years Ago
        OK hater, I guess you could say that somewhat about Tauruses and Explorers that are based on Volvo platforms and even perhaps Fusions that use platforms that were co-developed with Mazda, and Buicks based on Opels, but what about Cadillacs, Corvettes, Fiestas and Focuses?

        Even if they were based on another company's platform, it still takes a lot of good engineering to develop them and good design and quality to make them appealing. Besides, nowadays all manufacturers share platforms and components. Hell, even the Mini uses a Peugeot engine, and the previous gen used an engine related to that of the Neon. I've long lambasted US manufacturers for the crap they made, bu I have to give credit where credit is due. They're making competitive, well engineered and built and even desirable cars, period.
      • 4 Years Ago
      Best news I've read all day.

      Support your fellow American. But I think the US designed vehicles would be best since that supports the high-wage jobs domestically.
      • 4 Years Ago
      It's good to see that people are wising up to the relative equality of buying an "American brand" and buying a foreign branded vehicle that's American made. The UAW supporters will of course howl in protest but both of these choices support American manufacturing and strengthen our economy and the middle class.
      I'd rather buy a Honda built in Ohio than a Ford built in Mexico.

      It also helps that the quality gap between the domestics and the Japanese brands is narrowing which makes it easier to buy "American".

      Let the flaming begin! :-)
        • 4 Years Ago
        Is that you stickshiftn69,

        Anyway, isn't your CTS platform designed in Australia!!!!
        • 4 Years Ago
        @Willie

        No offense and all, but did you discover Wikipedia for the first time today and just thought it would be cool to try it out? Seriously, I don't get what value your exerts added. We all knew Ford is American, I hope we all knew Honda is Japanese.

        In other news, according to Wikipedia...

        The Sun is the star at the center of the Solar System.

        Oh yeah, I would rather buy a car from a company based in Stuttgart, not Deteroit nor Tokyo. Doesn't mean I don't love my country.
        • 4 Years Ago
        Please learn what you are talking about, before sounding ridiculous.

        The Fusions current CD3 platform is loosely based on the Mazda6 platform. However, it is wider, longer, and stronger. This is why the new Mazda6 now uses the Ford platform.

        Also, the original Mazda6 platform was loosely based on a FOE midsize platform.

        See how this works, when you majority own something (as Ford did, to Mazda, at that time), and work in cooperation??

        As for the engines, 4cyl engines have initial work done by Mazda. Any 6cyl engines that Mazda uses, are Ford V6's with a few tweaks (the Ford versions actually perform better).

        Sales and profits of the Mexico assembled Fusion help to support all of the Ford USA workers. Profits that go back to Ford Motor Company help to pay for all of the development of all product, which is primarily done in the US............... with some also being done in Europe now.

        Thus is the life of an international company. When the Fusion was being designed, the cost structure in the US was such, that assembling it in the US would have meant loosing money on every one built. This is not a good business model, no matter who you are. However, if the Fusion continues to gain in sales, you just might see additional assembly start in the US, especially after the platform consolidations that will happen with the redesign in a couple of years.

        Oh, and another entity that you can blame for the Mexican assembly of the Fusion, is our own government and its trade agreements. As the Hermosillo Fusion is also sold in Central America, it could not have been, had it been assembled in the US only. See, there are HUGE tarrifs for US produced goods, in those countries. The additional sales in Central America, help the plant to pay for itself.

        However, it is easier to spew mistruths, than to find out reality.
        • 4 Years Ago
        I hate how this topic always makes people bring up how their US built Japanese car is just as American as a Mexican built Ford... Congrats, your car is as American as the least American Ford. It's good for the American economy when a car is assembled in the US. Its also good when a car is designed and engineered in the US. It's also good when the profits go to a company based in the US. You know what's really good? When a car is built and engineered in the US and the profits go to an American company. None of your US built Japanese cars fit that criteria, and neither does the Fusion. But the Malibu, CTS, Taurus, Lacrosse, Acadia, Enclave, F150, Traverse, Wrangler, Explorer, and many others do.

        Props to the Japanese companies for employing Americans... But anyone who wants to get all high and mighty because they bought an American built toyota or an American branded Fusion can suck my CTS's red white and blue (and chrome!) tailpipe.
        • 4 Years Ago
        @Andrew L,
        Ok, let's review the Ford 3.0.
        It was designed by Porsche decades ago. Then sold to Ford as Porsche decided to not build it.

        RE-design and improvements were done by Mazda in Japan. For instance the heads and variable valve timing were all done by Mazda.

        • 4 Years Ago
        AB is no place for logical thinking. ;)
        • 4 Years Ago
        @ sportsbike80

        I am pretty sure the Fusion uses mostly Ford engines... not sure about the I4, but both V6 3.0 and 3.5 are most certaintly Ford engines not Mazda engines
        • 4 Years Ago
        "I'd rather buy a Honda built in Ohio than a Ford built in Mexico."

        Offering a counterpoint, based on an article I read, I will try to find a link to it...

        I read an article awhile back that said in terms of economic impact it is far better to buy an American product built outside US, then it is to buy a foreign product built here in the US. The main idea was that there were a whole host of other issues to consider other than just where a car is built. It was mentioned that there are tons other positions to consider than just the plant operations. The majority of Finance, marketing, IT, engineering, etc located in country where the company is from. By buying a Honda/Toyota/etc you are increasing the need for these type of jobs and a large % of them (not all) will end up in Japan. If you buy one of the American brands a large percent will end up in the States.

        Other things I remember being mentioned where that income/profits are funneled back to home country and much of that is reinvested in local economy.

        Auto company typically uses home country for company bank loans. Majority of work that needs outsourced (this was not directly related to suppliers, I think they were talking about outsourcing work that would support the office workers (Finance, Marketing, Engineering, IT, etc) to other companies stays in home country.

        Stock ownership is owned by a majority of citizens from the country where the company is from. So if you buy a GMFord, you help the company, istock "may" go up (we all know there is not a 1-to-1 correlation to this thought process. US autos use to sell tons of cars w/o making good profit, but times have changed) and mainly people from the US benefit..

        There was a whole list of other things that I cannot remember off the top of my head...
        • 4 Years Ago
        "Anyway, isn't your CTS platform designed in Australia!!!!"

        @Invisible

        I'll assume you were talking to me since I was the only one who mentioned the CTS.

        No, it's not Australian. It's built on the Sigma platform, which is exclusive to Cadillac.
        • 4 Years Ago
        So Willie, with that post, are you telling us you would rather purchase the Ford Fusion based on Mazda platform, with Mazda engines, built in Mexico...in order to support the Stock holders of Ford Stocks?
        • 4 Years Ago
        @ sportsbike80

        I am pretty sure the Fusion uses mostly Ford engines... not sure about the I4, but both V6 3.0 and 3.5 are most certaintly Ford engines not Mazda engines
        • 4 Years Ago
        Lightning Gal,
        The point still stands.

        Mazda in Japan did the engineering and design work for the Ford platform. Just like Mazda designed the Ford 4cyl engines, and the list goes on.

        Spin it any way you like to make yourself feel better.

      • 4 Years Ago
      Say or hear what you want............the American public WILL BUY GM, I know I will, and so will millions of others. GM was never as bad a product as the media made them out to be, now management was awfull, but product was as good as any, if not better than any american product being built at the time. GM, and only GM for me.
      • 4 Years Ago
      Gua seems to be a very patriotic Chinese.
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