• Nov 30, 2010
2011 Honda Brio – Click above for high-res image gallery

Honda has pulled the sheets off of its new small-car prototype at this year's Thailand International Motor Show. Called the Brio, the vehicle is slated to hit the market in India and Thailand in 2011. Honda says that it intends to develop unique models for various markets, noting that the Thai version will be more efficient than its Indian counterpart. Likewise, the Indian market Brio will come with a bigger focus on driving performance to suit customer demands. As of right now, there's no indication as to what engine powers the Brio, but early reports lean heavily toward the company's 1.2-liter four-cylinder mill.

The Brio should help Honda tap into the growing consumer interest in economical small cars in Asia. The Japanese automaker says that the Thai version will carry an MSRP of around 400,000 baht, or around $13,200 at current conversion rates.

Still, competition at that level is fierce. Honda can expect to square off against metal from Suzuki, Hyundai and Kia just to name a few. Hit the jump to watch a video and to check out the full press release.




[Source: Honda via PaulTan]





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Honda Exhibits World Premiere of Honda BRIO Prototype, Honda's New Small Vehicle Developed for Asian Markets at the 27th Thailand International Motor Expo 2010

Bangkok, Thailand, November 30, 2010 - Honda debuted the world premiere of a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010 (press day: November 30, public days: December 1-12.)

Honda BRIO Prototype is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept*1. Being developed as a commuter which is easy-to-use even in urban areas, the Honda BRIO prototype adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

For the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.

For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5liters/100km*2 will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.

"Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia," said Takanobu Ito, President and CEO of Honda Motor.


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    • 1 Second Ago
  • 27 Comments
      • 4 Years Ago
      The bar in the grill looks Subaru Legacy like.
      • 4 Years Ago
      Frog with braces...cute!
        • 4 Years Ago
        @ Gruv
        That's because Accords were changed to the mid-size class with the fifth generation. Before that they were a compact car. My personal favorite are the coupes of the third generation.
      • 4 Years Ago
      I wonder if this vehicle will appear in Europe as well. It looks very similar in size and design (particularly the single glass pane rear hatch) to the Toyota Aygo / Renault 106 / Citroen C1 triplets. These cars coexist with the larger B-class cars such as the Yaris, so I would expect at least some market for the Brio.
      • 4 Years Ago
      The Brio doesn't compete with the B-segment Mazda 2 - it's in the A-segment, and effectively competes with the likes of the Fiat 500, Ford Ka, Renault Twingo, VW Fox, Toyota Aygo, etc.
      CheckTheseOut
      • 4 Years Ago
      Why do so many car manufacturers use that silly nasty green to debut their new micro cars??? Mazda, Ford, Honda,...
        • 4 Years Ago
        @CheckTheseOut
        I would imagine because a lot of people do not find it silly or nasty.
        • 4 Years Ago
        @CheckTheseOut
        I would imagine because a lot of people do not find it silly or nasty.
        • 4 Years Ago
        @CheckTheseOut
        I love that green
        Brent Jatko
        • 28 Days Ago
        @CheckTheseOut
        I like that color.
      • 4 Years Ago
      Looks like Honda is trying to get a beak for their regular line's grille.
      • 4 Years Ago
      I like it. Looks much better than the North American Mazda2.

      And the green is such a refreshing change from all the bland silver cars.
        • 4 Years Ago
        Cause it's not like we've ever seen a small, green car before.
      • 4 Years Ago
      The front looks great. Very solid design, obviously very conservative.. don't want to be screwing up in an emerging market like South e. asia.

      But the rear is killin me.. why are the lights so low on the body? Too close to the ground. It does not look "fluid".. the swooping lines on the side body panels should transfer over to the tail lights.
      Damian
      • 4 Years Ago
      In some markets (like Puerto Rico, from personal experience) the Hyundai Accent was renamed to Brio. Pretty funny considering this looks like a Hyundai.
      • 4 Years Ago
      This car is sexy, I want one!
      • 4 Years Ago
      It looks like a Hyundai or KIA.
      • 4 Years Ago
      Why are all Acuras and Hondas so gotdamn ugly?
        • 4 Years Ago
        At least they're not Nissans
        • 4 Years Ago
        Every time I see one thats what I think. They really should have fired their designers years ago.
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