Aussie start-up company EDay Life Limited is looking to lease its first electric vehicle to consumers in 2011 and then sell its EDay battery-powered city car to the public in 2012. The automaker's ambitious plans require some explaining, so let's get down to it.
EDay will debut its Australian-designed, Chinese-built battery-powered hatch at the Melbourne Motor Show next July. The sub-$10,000 AUD electric ($9,625 U.S. at the current exchange rate) will be sold in both three- and five-door hatchback body styles and is claimed to have a range of 99 miles and a top speed of 50 miles per hour. With a weight listed at only 992 pounds, the EDay electric is one of the world's lightest battery-powered four-wheelers. Shocked by the numbers? Yeah, we're skeptical, too, but we'll continue on.
EDay concluded that manufacturing a budget car in Australia just wouldn't work, so the company promptly turned to China, an automotive powerhouse and a perfect location for producing low-cost vehicles. The automaker is eying a site in Shanghai with capacity to build 50,000 autos per year. Once up and running, EDay hopes to sell its electric cars around the world, starting out in markets like Australia, Malaysia, Hong Kong, the UK and France. EDay Life is a small Australian outfit run by former Holden director of innovation and advanced engineering Laurie Sparke and car dealer Robert Lane. The duo runs EDay with a team of 20 designers and engineers.
The prospect of a small start-up playing hardball with established makes seems improbable, but EDay's low-cost approach may provide it with an advantage over the competition. Unfortunately, in an interview with SkyNews Business, EDay's Lane admits that the vehicle's $10,000 price tag probably won't include a battery pack; that will likely be leased separately. Hop the jump to watch the interview with Lane then head over to EDay's site to grab more info before checking back and dropping a comment below. Hat tip to AussieEVfan, Toby and Daniel!
[Source: The Age, EDay Life]