• Nov 29, 2010
NYC DOT speed limit PSA spots – Click above to watch the videos

You might honestly think that the speed limit in Manhattan is "whatever you can crank it up to between red lights." That's wrong, and the New York City Department of Transportation wants you to know that it's 30 mph.

More than that, however, the NYC DOT wants you to know why it's 30 mph, and has put a series of amusing ads into rotation to deliver the message that a pedestrian hit at that speed has an 80 percent chance of survival, versus the 70 percent chance of dying a human clobbered at 40 mph faces. The commercials start with an unlikely character expounding on a subject you wouldn't expect before the speed limit question is posed by the omniscient voiceover. Check out the humorous PSA spots for yourself after the jump.

[Source: Advertising Age]










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    • 1 Second Ago
  • 32 Comments
      • 4 Years Ago
      Its just Bloomberg trying to make the road nice for pedestrian, cyclist and tourist. If you live in the city you WILL notice those wide avenues are gone thanks to bicycle lanes and bus lanes plus less parking space for everyone. This is his answer for not getting the congestion pricing approve by the State. Try driving in the city those who drive to work in the city or make a living by driving in the city could tell you that.
      • 4 Years Ago
      By the time you get to 40 the light will turn red
      • 4 Years Ago
      Great commercials. I am always way more likely to adhere to a rule if I know the reasoning behind the rule; I think a lot of people are.
      • 4 Years Ago
      I love NY, but I avoid driving in it like the plague. Much rather take a train into the city and use the subway from there. That's always an entertaining experience, to say the least.
      • 4 Years Ago
      I asked someone when I was there for a night what the speed limit was. They said 'there really isn't one' or something like that.

      These ads are probably a good idea.
      • 4 Years Ago
      I love NY, but I avoid driving in it like the plague. Much rather take a train into the city and use the subway from there. That's always an entertaining experience, to say the least.
      • 4 Years Ago
      Hit someone @ 10mph in your 15-year old Explorer they will die. . .
      Hit someone @ 40mph in Civic they will live . . .

      Who comes up with these stats? Dumb people would not get it, smart-enough people don't care . . .

      As for speeding in NY, you can't speed in Manhattan during day time, it's one giant gridlock, but during night time there are plenty of spots on FDR and some on West Side Hwy.

      And on Sunday mornings official speed limit is 60+ in City (according to small fine print on those ads)
        • 4 Years Ago
        It would have to be a very long ad to include all of the different models and speeds...

        I guess that's why they chose the simple solution; one rule for all.
      • 4 Years Ago
      I'm a lifelong NYer and only found out this same information today from my online defensive driving course. They also stated that it saves your car from more wear and tear and yourself from stress because the traffic lights are synchronized to the 30mph speed limit and you won't have to break for red lights as much if you're driving the speed limit.
      • 4 Years Ago
      Amusing. The characters were... how to put in away that allows this comment to go through? They resembled a disposable feminine cleansing product one might use on a summer's eve.

      They kinda reminded me of, well, me.
      • 4 Years Ago
      LOL---every NYC cabbie knows the speed limit is 75!
      55 is for cruising on the parkway.

      30 is not unusual for cities, i.e., where limit is not posted. Washington DC is the same way as well.
      30mph if not otherwise posted.
      • 4 Years Ago
      NYers don't know it outside the city either. They treat highways like their own personal playground.
      • 4 Years Ago
      Sounds like their advocating running down pedestrians. Just at a reasonable speed.
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