General Motors is trying hard to move forward after everything that has happened in the last few years. The auto giant would not be here without the help of the government and the hard-working taxpayer. In a brand-new 60-second holiday ad spot, The General shows us that people and things can fall down or fail, but they get back back up... even if they need help doing so.
A boxer gets knocked down, a rocket falls back to its launch platform, Popeye almost drowns and Evel Knievel lands on his back instead of his bike. Each situation looks rocky but turns out okay in the end. GM shows these clips and then acknowledges its own fall while also thanking us (i.e. taxpayers) for picking it back up.
The clip is heavy on the schmaltzy side, but it's nice to think General Motors realizes who kept it in business. While we'd prefer some stock, a simple "thank you" message will have to do for now. You can see the ad for yourself by clicking past the jump and giving it a look.
[Sources: USA Today, General Motors]
DETROIT -- As the nation celebrates Thanksgiving on Thursday, General Motors is saying thanks to the American people. In a 60-second commercial with no voiceover, serious and comic images of failure appear on screen back to back followed by images of recovery, or comeback, as the advertisement is titled. The ad closes with the words: "We all fall down. Thank you for helping us get back up."
GM shares returned to the New York Stock Exchange last week in an initial public offering that reduced the U.S. Treasury's ownership stake from more than 60 percent to about 33 percent, just 16 months after emerging from bankruptcy reorganization.