• Nov 29th 2010 at 2:59PM
  • 50
General Motors takes one on the chin but gets back up, thanks to us – Click above to watch video after the jump

General Motors is trying hard to move forward after everything that has happened in the last few years. The auto giant would not be here without the help of the government and the hard-working taxpayer. In a brand-new 60-second holiday ad spot, The General shows us that people and things can fall down or fail, but they get back back up... even if they need help doing so.

A boxer gets knocked down, a rocket falls back to its launch platform, Popeye almost drowns and Evel Knievel lands on his back instead of his bike. Each situation looks rocky but turns out okay in the end. GM shows these clips and then acknowledges its own fall while also thanking us (i.e. taxpayers) for picking it back up.

The clip is heavy on the schmaltzy side, but it's nice to think General Motors realizes who kept it in business. While we'd prefer some stock, a simple "thank you" message will have to do for now. You can see the ad for yourself by clicking past the jump and giving it a look.

[Sources: USA Today, General Motors]
Show full PR text
GM Says Thank You to American Public in Holiday Commercial

DETROIT -- As the nation celebrates Thanksgiving on Thursday, General Motors is saying thanks to the American people. In a 60-second commercial with no voiceover, serious and comic images of failure appear on screen back to back followed by images of recovery, or comeback, as the advertisement is titled. The ad closes with the words: "We all fall down. Thank you for helping us get back up."

GM shares returned to the New York Stock Exchange last week in an initial public offering that reduced the U.S. Treasury's ownership stake from more than 60 percent to about 33 percent, just 16 months after emerging from bankruptcy reorganization.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago

      Nice sentiment and nice timing - if this had aired year ago I don't know that it would have rang as genuinely.
      • 4 Years Ago
      As if we had a choice...
      • 4 Years Ago
      ahahahhahahah! hahahahaha! hank hank hank! james may laugh
      • 4 Years Ago
      Oh I love this ad... it makes it especially sweet the day that GM crash and burns even harder in the near future... yall realistic ones KNOWS it's gonna happen, despite your political stripe, hahahahaha
      • 4 Years Ago
      Imagine seeing this commercial with your family if you were one of those thrown aside by GM. I wish I could broadcast scenes of what really happened to us. Thousands of us lost our jobs, homes, cars, insurance(health and life) and more. It hurts more than anything imaginable to have your career ended and way of life destroyed. We were blindsided after years of dedicated service and contributions to GM. We developed the cars and trucks now winning awards and compelling customers. More new vehicles, engines, and technology are on the way. The jobs we performed did not go away; someone’s doing them in China or Korea or India. GM’s US website has over 200 jobs available, but by law those involuntarily separated cannot apply. We could do these jobs in a few days or immediately (and would accept less pay). Just like the dealers wrongfully terminated, someday the truth will be known about what was done to thousands of loyal employees. To summarize, livelihoods and families were knocked down by GM’s “restructuring” and will never be the way they were. Our fight to get back up continues.
        • 4 Years Ago
        If GM hadn't gotten bailed out, you'd have lost your job anyways, right?

        I mean, yeah, it sucks to be unemployed. But is it really so bad that some people got to keep their jobs and keep working?
      • 4 Years Ago
      I thought it was heartfelt, and I liked it. Im not a GM fan, but I give em props for admitting past mistakes and moving on, at our expense. Lets just hope they make the best of it. And from what Ive seen so far, theyre making decent strides.
      • 4 Years Ago
      Up Yours, Government Motors!

      What was done for you was UNCONSTITUTIONAL. And don't think a minute that the Messiah gave a rat's rear end about you. And don't think for a minute that Congress passed this bill for YOU!

      All of these Constitutional Whores only gave you $50 billion to save UNION jobs. This was pure payback to the Union Thugs who commanded their union peeons to vote for the Messiah and to continue voting for the Constitutional Destruction Party, the Democraps!

      This is further evidenced by the sweetheart deal that the UAW cut to sell their stock at a higher price than the American taxpayers received for selling their shares. The UAW made a profit off this deal and it is disgusting!

      Shove your pathetic products, Government Motors! The American taxpayers carried this $50 billion in deficit spending and paid an additional $1.5 billion in interest in 2009 - 2010 and $1.1 billion for fiscal years 2010 and 2011. And the American taxpayers get a thank you commercial for doing that?

      Shove it! Knowing your management hasn't changed jack in the way they operate, I have the confidence of millions that you will be back in bankruptcy court in less than a decade.
        • 4 Years Ago
        I know what a Call to Arms is, and he's no Paul Revere.
        • 4 Years Ago
        Sure it does. Ranting, especially publicly, is a great way to exercise something that actually represents traditional "American" sentiment such as free speech and dissent. I wish more people would do that, while recognizing mistakes of the past, in creating a better future. I suppose Paul Revere (and others like him) was just ranting?
      • 4 Years Ago
      Wake up people. GM is running this ad with $ millions spent for media from OUR $, hired an ad agency and paid them $ millions with OUR $, launched an IPO and sold OUR interest to foreign investors without giving us a dime and selling our $5 for $2 (bailout compared to market cap) and just because they create some sappy ad you want to give them a pass ?

      When you lend someone $ are you only expecting a "thank you" in return ? Hell no.

      GM has no repaid its debt to the taxpayer, the majority of their product line up no one wants, and their company model is still dominated by a debt structure that is beholden to labor unions and not the investment community . Wall st is going to short this stock and make billions and main st is going to eat it once again

      Nothing about what GM did, was, is or is going to be is what "America" is about.

      Life is about getting YOURSELF back up after you get knocked down, not relying on the govt to bail you out.

      The volt is going to be the same story, no one is going to buy it until the govt subsidizes the cost of ownership so much they will be giving them away , then Obama will declare the bailout a success.

      This free marker perversion is disgusting, BUY FORD if you want to support true American values and principles at work
        • 4 Years Ago
        Damn right! Somebody sees it for what it is--finally.
        • 4 Years Ago
        Lol , profits ? GM is profitable only if you believe in Enron accounting, ignore all their DEBT and simply count the current assets from sales and declare it profitable

        No one wants the volt

        The other cars you cite may be better than years past but are by no means best in class

        GM as an organization will ultimately fail, they should have failed already , just imagine the car company that $50 billion and a clean slate could have produced, much better than this current Giant just looking to salvage anything good and keep from drowning

        Ford is far superior in quality of product and organization
        • 4 Years Ago
        There is no govt interest that isn't the Taxpayers! Yes I am aware...they sold my $5 loan for a $2 Ipo and declared that a success.

        GM is a joke...make very few good cars, but as a company they are a labor union controlled joke , insert the federal govt and its now a bigger joke
        • 4 Years Ago
        Um, you are aware that the Government sold a big chunk of their stake, so they got some of their money back.
        • 4 Years Ago
        I agree with everything you have to say...

        but it was still a good ad, no?
      • 4 Years Ago
      The 2008 election proved that all you need is a finely crafted TV commercial in order to sway public opinion.
      • 4 Years Ago
      Yea. Thanks for killing Pontiac.
      • 4 Years Ago
      I really really liked it, saw it during a football game over thanksgiving. It really made me somewhat emotional.
      • 4 Years Ago
      Well done ad and worth the money. Too many look only at the GM hierarchy which got the company into this situation and come down hard on all of GM.

      But most of all, IMHO, it was the GM leadership teams who sold lousy (that's the only word) cars for decades with too many recalls and continued to make & sell them that caused all this. And unfortunately, some of GM 's current products still reflect that thinking. A 4 speed automatic in a mid 2000 newly introduced vehicle? A 3.0 V6 in a 3500 lb. car? Please; I had a 1985 Buick wagon like that which was a complete disaster drivetrain wise. I wouldn't even consider going there again.

      The critics forget that there are tens of thousands of GM workers, supplier workers, dealership employees (at least those dealerships which weren't closed; G-D bless and help those who did lose their jobs) and all others who would be out in the cold if GM did go under. The effect on the economy if GM & Chrysler weren't rescued would have been devastating.
    • Load More Comments