Earlier today, Toyota Motor Corporation held a line-off ceremony at its Gateway Plant to celebrate the start of Prius production in Thailand – marking the first time time that the third-gen Prius will be assembled outside of Japan. The plant is expected to produce up to 12,000 of the best-selling hybrids annually. By tomorrow, the gas-electric vehicles produced at the Gateway facility will hit local dealer lots with price tags ranging from 1,190,000 baht ($39,313 U.S. at the current exchange rate) to 1,270,000 baht ($41,856 U.S.).
Toyota Motor Thailand president, Kyoichi Tanada, attended the line-off ceremony and spoke of the significance of the event:
Back in 1997, Toyota launched the Prius in Japan. Since then, the gas-electric sedan has topped the hybrid sales charts on countless occasions and racked up a cumulative global sales total of two million units and counting.It is indeed a proud moment for us to see Prius production start here at Gateway Plant. This is proof positive of the increasing level of Thai manufacturing on both quality and safety fronts.