• Nov 28, 2010
Volkswagen's Fun Theory speed camera lottery – Click above to watch video after the jump

Volkwagen's Fun Theory experiments have been all about proving that people will do the right thing if you make the right thing fun to do. For instance, people threw recyclables into a bin just to hear the noise it made. The latest hijinks come courtesy of Kevin Richardson, an American whose idea was selected for the next Fun Theory experiment.

This time, the challenge was to make driving the speed limit rewarding, and Richardson's idea was a speed camera lottery. Although it doesn't sound the least bit compelling, his idea worked. We won't spoil the surprise here, so follow the jump to see it in action.

[Source: YouTube]




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    • 1 Second Ago
  • 37 Comments
      • 4 Years Ago
      $500.00 for the first person to get that sign to triple digits !

      speedcamerascCANbefunlotto.com
      • 4 Years Ago
      It wasn't the fun, it was the money ;)
      • 4 Years Ago
      This looks to me like psychological trickery to make people accept speed cameras so that they can start putting them on every road, seems like a neat idea however it's just going to lead to more revenue producing speed cameras. Hello Big Brother...
      • 4 Years Ago
      Oh look! Another distraction for motorists to create the accidents which speeding is far too widely blamed for in the first place! lol

      But, it's the thought that counts...
      • 4 Years Ago
      Not very convinced the speed was reduced because people thought it was more "fun."

      The key question is, was there a speed camera here before? Because if not, of course people will slow down. There's still the negative reinforcement of getting fined for speeding.

      If something like this existed, it'd be less annoying because it wouldn't simply be revenue-generating machine for the city (let's face it, that's what speed cameras are for). But I'd still be annoyed just the same with the presence of it.
        • 4 Years Ago
        im guessing the camera was here already, due to the before and after statistics.
      • 4 Years Ago
      This doesn't really prove the whole fun theory works. They took an unmarked intersection, added an obvious speed camera and speeds went down.

      On a street near my house, they just added a speed camera that has no "fun" lottery aspect to it, but people slow down because it's obvious that they will get a ticket if they don't.

      If they replaced an existing speed camera with a "fun" one then it would actually mean something, but "fun" or not, adding a speed camera is going to make people slow down.
      • 4 Years Ago
      And that from a company that builds the Veyron...
        • 4 Years Ago
        hehe yeah I thought the same thing..
        But overall I like their initiative..I mean as everything this can be tuned as well for example, awarding the car with most unique speed value..provided they fit it to count in few decimals below zero

        Way to go ppl's car makers
        • 4 Years Ago
        .. and they build Lamborghinis and Bentleys too XD
      • 4 Years Ago
      Queue the ridiculous privacy concerns for taking pictures of people in public.
        • 4 Years Ago
        Dammit AB, fix your commenting system.
        • 4 Years Ago
        Right after the ridiculous comments about not having any expectation of privacy in public. See also false dichotomy, abuse of technology, etc.
        • 4 Years Ago
        Right after the ridiculous comments about not having any expectation of privacy in public. See also false dichotomy, abuse of technology, etc.
      • 4 Years Ago
      Cool! Seams to do a lot of good :) I wonder if it will take off here in the USA?
        • 4 Years Ago
        no because speeding tickets here are for raising money for the government, not keeping people safe.
      • 4 Years Ago
      So it lowered the speed and made people compliant, great. Did the lowered speed reduce accidents and near accidents? That's what really matters.
      • 4 Years Ago
      I think the most important factor is that at least some of the money collected won't end up in whoknowswhere, but they actually make it back to drivers... One would expect things to work like that without any sort of "fun advertising".
        • 4 Years Ago
        But looking at your avatar I don't think you are able to accept the idea that there should be at least some relation between how money are earned and how they're spent, because such idea is an opposite to socialism. I wish you it works for your country as long as possible.
        • 4 Years Ago
        You do realize that this VW stunt only handed out money and that the Swedish government still runs the speed cameras?

        The idea is great, but the government did not change their system over night...
        • 4 Years Ago
        Oh, did I say government does not run the cameras?

        My point is that in many countries the penalties paid by drivers are used for stuff that is not related to a traffic at all.
        • 4 Years Ago
        The whole point of traffic camera is to rip-off money from drivers to satisfy wage demands of government employee labor unions, ie police. In the aftermath of the corruption scandal in the City of Maywood, Cudahy and Bell, three cities south of Los Angeles, California, investigators found the police had staged sobriety check point for the sole purpose of "revenue enhancement." In Bell where the city had a special sweet heart deal with several towing companies, the police aggressively used vehicle towing for any minor offense, many were found to be unwarranted. On top those abuses, the City imposed several unlawful property tax increases.

        Fun speed camera in California? Not a chance. The police SWAT team would shoot the crap of them.
      • 4 Years Ago
      There's totally something to this. Give people the right incentives, and they will behave they way you want them to.

      Will people ignore this? I don't think so; most urban speeding is done without a lot of thought, and this at least helps drivers become conscious of their behavior.
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