• Nov 24, 2010
Audi e-tron concept – Click above for high-res image gallery

By the year 2020, Audi hopes to be the "leading premium seller of electric vehicles," Franciscus van Meel, the automaker's manager for electric mobility, told AutoWeek during a recent technical workshop at the company's headquarters in Ingolstadt, Germany. In addition to launching a number of hybrid vehicles (including the A8 and Q5) over the next few years, Audi plans to debut a plug-in hybrid in 2014.

Exactly what sort of plug-in hybrid we'll actually see hasn't been disclosed just yet, but the whole business is part of Audi's e-tron division – the folks that gave us beauties like the R8-based e-tron supercar (pictured above) that debuted at the 2009 Frankfurt Motor Show.

Furthermore, Audi's board member for technology, Michael Dick, says that by 2020, he wants to see the automaker's internal combustion engines improve efficiency by 30 percent, with 5 percent of the brand's lineup to be purely electric. That's a tall order, indeed, but with parent company Volkswagen AG aiming to be the number one producer of hybrid and electric cars before the end of the next decade, the four-ringed automaker's quest for electrification isn't as far-fetched as you might think.



[Source: AutoWeek]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      And now... the wonderful words of Audi boss, De Nysschen:

      “Electricity is for idiots!”

      What does it taste like to eat your own words? HA!
        • 4 Years Ago
        he's the boss of Audi USA and he said that the Volt is for idiots , not electricity... do you work for Fox News ?
        • 4 Years Ago
        he commented on the volt because he didn't feel 40k for a hybrid cruze (in his opinion) was a great purchase.
        • 4 Years Ago
        he's the boss of Audi USA and he said that the Volt is for idiots , not electricity... do you work for Fox News ?
      • 4 Years Ago
      "Exactly what sort of plug-in hybrid we'll actually see hasn't been disclosed just yet"

      Um... It's pretty obvious. Audi's giving journalists time behind the wheel of the A1 e-tron plug in / rotary hybrid. Audi's been clear it is not a show car but a TEST MULE. If Audi's built test mules of a plug in hybird and is so confident about said mules that they're letting the press play with them, It's pretty clear what sort of plug-in hybrid we'll actually see in 2014.

      It's pretty exciting really, instead of cheapening the design process and relying on engines on the shelf (volt) audi purposefully built a rotary engine specifically because of its compact design to power their plug in during range extending mode.

      Expect them to ramp up implementation across several product lines quickly after 2014.

      I wouldn't be at all surprised if Audi had more volt style hybrid models than GM by 2016.
      Rick
      • 4 Years Ago
      I love the DeLorean wheels.
      • 4 Years Ago
      Dear Audi,
      Your grille looks like a grill.
      • 4 Years Ago
      Nissan and Chevy will do it BEFORE the apocalypse. I predict a major redesign of this car on January 1st, 2013. One including lots of steel, cow catchers and M16 mounting points...