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2010 Hyundai Genesis – Click above for high-res image gallery When Hyundai introduced the Genesis Sedan, the enthusiast community took notice. Then the Genesis Coupe came to the party with less luxury but with a double dose of dynamic driving characteristics. Hyundai was initially hoping that the well-received, rear drive vehicles would sell at a rate of 40,000 to 50,000 units per year, but Team Genesis hit the market just in time for the global auto market meltdown, so sales haven't exactly gone according to the script. In 2009, Hyundai sold 21,889 copies of the models, but as the market has improved, so, too, have range's fortunes.

Hyundai has already sold over 23,000 copies of its halo car twins (fraternal), with three months left in the year. That's a big jump in sales; one that has led to the Coupe and Sedan capturing year-over-year sales increases for 16 straight months. That's fairly impressive, and you can't discount that feat based on the fact that the Coupe entered the market in early 2009 when auto sales were at their bleakest. Why? Genesis sales are up 49 percent in October alone, and less marketing money has been expended than was leveraged in 2009.

And then there's the icing on the Genesis cake. Automotive Lease Guide predicts that the V8-powered Genesis Sedan will be worth 36 percent of MSRP after five years of ownership, besting the BMW 5 Series and Mercedes-Benz E-Class. So while it's true that the Genesis range still isn't selling at 50,000 units per year like company execs had originally hope, auto sales are continuing to edge upward, and Hyundai's premium offerings are on a definite upswing.




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  • 39 Comments
      • 4 Years Ago
      Ok how is 21 to 23K a big jump and since when is November three months left in the year? None story it has only increased sales a few thousand and this is a leading story.....slow day huh?
        • 4 Years Ago
        I'm guessing it's considered a big jump because it took Hyundai 12 months to sell 21,000 units in 2009 (average 1,750 units per month) and only nine months to sell 23,000 units (average 2,550 units per month). That's a 50% increase year-on-year, and I'm pretty sure that qualifies as a big increase.
        • 4 Years Ago
        Hyundai could change a font type in a brochure and Autoblog would create a thread about it.
      • 4 Years Ago
      Also once they offer a better HP versions of the coupe I am sure that will help the sales there. Right now it is lagging behind the Camero and Mustang by a fair amount. Curious to see what the 2012 refresh will offer next year.
        • 4 Years Ago
        yes, when it came out, it was in line with the Mustang. now that Ford has matched the Camaro, the Genesis V6 matches the Ford V6 and Camaro V6.

        Interestingly, 3 different hyundai dealers said hyundai, as of last year, doesnt consider either as a cross-shopped car. Their focus is on the G37 coupe, and well evidenced by the lines. The Mustang and Camaro cross-shopping is icing.

        I love mine, and I cross-shopped all three against it.
      • 4 Years Ago
      I bought a '10 Genesis Sedan and I've put 30K on it (I'm in sales) and I love it. As much as I drive I wasn't about to pay 60K for a BMW or MB, instead I paid under $40K. The car has been flawless. I'd buy one again in a heartbeat.
        • 4 Years Ago
        My neighbor has an '09 with the 4.6 with nearly 70,000 on his. Says it is by far his favorite vehicle he has ever owned.

        He is a pharmaceutical sales rep, so he does a lot of driving like you. He hasn't had any problems and it is 6th Hyundai. He had a 2001 Santa Fe with over 280,000 miles without a single mechanical issue.
        • 4 Years Ago
        Wow that's some impressive mileage! It's my first Hyundai but I'm pretty sure it won't be my last. Who knows maybe I'll look for a year or two old Equus when I'm ready to retire this one. Happy Thanksgiving to you!
      • 4 Years Ago
      Hell, all you have to do is watch Burn Notice on USA network to see what's basically an hour-long Hyundai Genesis infomercial, but I can forgive it since it's still an ultra-cool show (besides, forget the Hyundai - I'm much more of a fan of the black '73 Charger).

      Having said that, however, if Hyundai had the cojones to drop the 5.0 V8 in the Genesis coupe... that could definitely interest me as a potential buyer.
      • 4 Years Ago
      I know this fact fails those stupid resale reports but a cheaper car like the Genesis will hold value higher than a E/5 that can have 20k in options. Expensive luxury cars never hold value well.

      You can buy a new Genesis for cheap, why the hell would anyone care about resale for it?
        • 4 Years Ago
        Nice, but the Genesis is a competitor to the Avalon and Taurus, not those luxury cars you mentioned.
        • 4 Years Ago
        Uhh, no.

        The Azera the Kia Cadenza are competitors to the Avalon, Taurus, Maxima, etc.
      • 4 Years Ago
      Please offer with manual transmission in both V8 and V6 Genesis sedan.
        • 4 Years Ago
        Yeah, right. Are you going to buy one?

        Sometimes I really hate enthusiasts. They yell on the internet about what a company should build, when they have no intention of buying it. But eh, sounds cool right?
      • 4 Years Ago
      So are the Sonata sales, Hot the first two months.Warm the third. If Sonata dont pass
      the 20,000 mark this month, his dream to be No 1 will be difficult.
      Hyundai need to be at the press all the time, be compared even with a lion, the Accent
      over a Bentley. Without it , people will forget all his cars.
      • 4 Years Ago
      The Genesis is a great looking car for a good value.
      I know quite a few physicians that have picked one up in the last few months so it definitely has a future ahead of it.
      My father even talked about getting one.
      • 4 Years Ago
      The sedan needs some Fluidic Sculpture love, post-haste.
      • 4 Years Ago
      Dont say I told you so ;)
        • 4 Years Ago
        Did you also predict that the Genesis sedan would outsell the Lexus GS and Audi A6 COMBINED?

        Yeah, didn't think so.
        • 4 Years Ago
        Right?!
        • 4 Years Ago
        Did you also predict that the Genesis sedan would outsell the Lexus GS and Audi A6 COMBINED?

        Yeah, didn't think so.
      • 4 Years Ago
      I'm not sure if people have noticed this, but North America just got out of a recession, may tip back into one, and hasn't really seen a rebound in "real jobs". Not exactly a good climate for selling pseudo-luxury cars to middle-class up-and-comers

      Nah, never mind, it must be the lack of a manual transmission.
        • 4 Years Ago
        What are you on?
        The recession was Feb '07-Feb '09.
        We are in a depression, unemployment is about 23%.

        End the fed!
      • 4 Years Ago
      Maybe someday Hyundai will be able to sell these cars with their badge on the front.
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