• Nov 23, 2010
Baojun 630 Passenger Car – Click above for high-res image gallery

General Motors, through its joint venture with SAIC and Wuling, has produced the first model for its new entry-level brand Baojun. The name means "treasured horse" and its first model is evocatively called the 630 Passenger Car. The compact four-door is slated to go on sale in China sometime in the first half of 2011, and the very first example has just rolled off the production line.

The styling of the Baojun 630 has some lines that remind us of the Chevrolet Cruze, but there is also a handful of other influences evident throughout this five-seater. We're not sure exactly what's under that hood, but we do know it's supplied by GM and meets local as well as Euro IV emissions standards.

Baojun is hoping to capture first-time buyers in China's second and third-tier markets. Early reports pegged the 630 with a price tag of around $7,000, and we are still waiting to hear an official ruling on the MSRP. Thanks to all for the tips.



[Source: General Motors]
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First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling
Will Strengthen Competitiveness of GM China Joint Venture


2010-11-22
Liuzhou – The first Baojun 630 passenger car from SAIC-GM-Wuling (SGMW), one of GM China's main joint ventures, rolled off the production line today in Liuzhou, Guangxi.

Baojun is SGMW's new brand of affordable passenger vehicles that will be sold across China. The initial model, the Baojun 630, goes on sale in early 2011 through a new network of dedicated Baojun dealers.

The compact sedan was developed locally using proven GM technology. It features a highly efficient GM powertrain that meets all local emission standards as well as the advanced Euro IV standard.

"We carefully studied the market and customers," said Kevin Wale, President and Managing Director of the GM China Group. "Quality, design, fuel economy and durability were made a focus to appeal to local car buyers, particularly first-time buyers in the nation's second- and third-tier markets."

According to SGMW General Manager Shen Yang, "The Baojun brand will make SGMW a more competitive automaker as we roll out a full lineup of passenger vehicles under the nameplate in the coming years. We have high expectations for the brand and our first model, the Baojun 630, which will compete in the middle range of the passenger car segment – the industry's fastest growing."

The Baojun 630 will be manufactured at SGMW's facility in Liuzhou, which has an initial annual capacity of more than 100,000 vehicles. The facility has adopted GM's Global Manufacturing System (GMS) and quality standards.

SGMW, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region. SGMW currently manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi.

In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming the only automaker in China to sell more than 1 million vehicles in a single year. It has been the sales leader among Chinese mini-vehicle producers for four consecutive years. In the first 10 months of 2010, SGMW sold a record 1,058,346 vehicles.


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  • 52 Comments
      • 4 Years Ago
      I have stopped buying GM cars and products. They are a Chinese Company......no longer American
      Karen
      • 4 Years Ago
      With all the import/export tariffs, I would just like to know how they can afford to sell a car in China for $9k, but they can't manage to do the same here.
      I think it is time for the feds to allow corporations to hold to a maximum profit margin. If they would stop gouging the American people, maybe the economy could get back on it's feet more quickly.
        • 4 Years Ago
        @Karen
        The Baojun is made in China with MUCH LOWER WAGES.
      • 4 Years Ago
      Bland.
        • 4 Years Ago
        Buick is popular in China, so obviously bland sells over there.
      • 4 Years Ago
      So they now have four brands in China.Buick,Chevy,Cadillac and Baojun.
      • 4 Years Ago
      Someone at GM China is in love with the metallic poo-poo paint color. Seems like ever car from Buicks to Baojun that is released wears that color.
        • 4 Years Ago
        A slightly lighter shade is very common in the US. I've called it "Avalon Color" before, sort of a bronze-beige blend of bland. Toyota currently calls it "Sandy Beach Metallic" and I think of it as something people choose because they're afraid of choosing an actual color.
      • 4 Years Ago
      Wasn't the idea to decrease the number of brands to streamline and save money?
      • 4 Years Ago
      It's a very, very bad idea to motorize a nation of 1,300,000,000 people. Their cities are in constant gridlock, and their air is pure poison. And they want to add more?

        • 4 Years Ago
        canons:

        Yes, you are correct, they've put a lot of effort into high speed rail. But the problem with their car culture and horrible traffic jams is not going to be solved overnight. They shouldn't have private cars in the first place!

        They need light rail, buses, airport style conveyor belts etc..

        I would never even consider working and living in China, their air is 100% unbreathable.
        • 4 Years Ago
        Well, GM and other automakers need to make more of those sweet coins despite the fact that Chinese highways are crowded as they are.. if you know what I mean.
        • 4 Years Ago
        Instead of analyzing everything you mentioned, how about we simply take the selfish way for a change-- If they buy our cars it helps with the deficit, so that's ALL we should care about.!
        • 4 Years Ago
        If you hate the idea of cars so much why are you on autoblog?
        And not every Chinese person lives in Beijing or Shanghai, there's plenty of cities where traffic is just fine. They need to get emissions down but they don't even have as many cars on the road as we do now, most of the problems with pollution have much more to do with industrial output than cars.
      • 4 Years Ago
      GM is creating the same branding mess that played a huge part in sinking their business in the US.

      I just got back from China and Buick is full range automaker there. In fact most of the Buicks I saw were rebadged Suzuki Renos (from the time GM owned a stake in Suzuki), Daewoos and the old Pontiac Trans Sport van from the early 00s with a Buick grille. Buick's bulk is selling small cars like this one. Also, GM sells Chevrolet thereas well, which overlaps with Buick and sells the Sail. Of which there are plenty of on the mainland.

      GM should have just created an even more affordable Chevrolet than that. Eventually they will start growing Baojun and believe that people loyal to the brand won't buy a Chevrolet or Buick. So they'll creat Baojun's that overlap with those two brands. Before you know it they'll have numerous cars competing with each other in the same classes.

      Just like they did in the US.
        • 4 Years Ago
        This car slots well below current Chevy levels, so I understand what GM is doing. As a developing world car, it's not a bad idea.

        It's not like GM could bring such a unrefined car to the US and sell it as a Chevy in the current climate.
        • 4 Years Ago
        While I agree that GM will end up just competing with itself across the brands it owns again (i.e. US Chevy and GMC), their whole "Chevy global brand consistency" (or whatever) means they'll need a new marquee to sell garbage like the current aveo under...
      • 4 Years Ago
      The first thing I thought when I saw the interior picture was: "so THATS what happened to all the Cobalt molds."

      Seriously, Unless I'm smoking major crack--everything except the center stack is pretty much a last get Chevy Cobalt. Even the interior door trim looks similar.
      • 4 Years Ago
      Couldn't GM just thrown in the Saturn brand as part of their equity in the SAIC-Wuling-GM venture? At least it sounds better than Baojun in international markets.
      • 4 Years Ago
      If GM would offer a car like that for $7000 here, it wouldn't be able to make enough to meet the demand!
      • 4 Years Ago
      Save we pray.....I hope GM spare us all and not bring this over as the next small car to start with the letter C after the Citation/Cavalier/Cobalt/Cruze flops..........sighs
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