• Nov 22, 2010
For all the trouble Toyota has endured over the past year, the Japanese juggernaut is still the top dog in the automotive kingdom. Volkswagen wants to change that with an ambitious goal to overtake Toyota in overall sales and profitability by 2018. VW currently has a long way to go to reach Toyota, but Automotive News reports that the German automaker plans to bridge the gap by investing 51.6 billion euros ($71 billion in U.S. dollars) though 2015 to beef up it's product lineup.

That's a lot of coin by any stretch, and VW plans to spend that wealth in several key areas. A reported $38 billion will be spent to bolster the automaker's current model lineup across VW's many brands, enabling VW to "systematically continue its model roll out with a view to tapping new markets and segments." Another $19.6 billion will be spent on cross-product investments and another $14 billion will go towards what AN calls "additions to capitalized investment costs."

Volkswagen reportedly plans to hit 10 million global sales per year as early as 2015, but to increase sales so dramatically, new plants must be built. The German automaker will open a U.S. plant in Tennessee next year, and there are plans to build two more assembly plants in China in an effort to increase sales in the world's largest car market to three million units per year within four years. VW's plan to spend over $14 billion in China through 2015 isn't even included in the $71 billion investment, either, as all China operations are run under a joint venture with FAW and SAIC.

Will Volkswagen reach it's very ambitious goal to hit 10 million annual sales by 2015? We have no idea, but we can at least say that The People's Car Maker plans to spend big while trying.

[Source: Automotive News - Sub. Req.]


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  • 43 Comments
      • 4 Years Ago
      Step #1 for VW: Manufacture cars worth desire... and bring them to the USA.
        • 4 Years Ago
        Step #1a: Bring the new Scirocco here... now!!!
        • 4 Years Ago
        They've made very nice cars for the last twenty years and sold them in North America. People didn't buy them because they were expensive and unreliable.

        So perhaps #1 should be amended to "bring cars to the US that people can afford and that don't cost a mint to keep up". Which, interestingly, is exactly what Toyota does.
      • 4 Years Ago
      VW needs better base engines for North America.

      #1 reason I don't consider the Golf. Base engine is a fuel pig compared to competition.

      TDI gets great fuel econ, but it is an expensive up-sell. You have to buy upper level package to get the TDI option. So $4K+ in Canada.

      As long as they lag so much in the Base engine, they won't even make my long list for next car.
      • 4 Years Ago
      VW is quickly becoming the GM of the 21st century, too many brands, unreliable cars and too concerned with being the biggest in the world just for the sake of being the biggest in the world.

      They will be in the same boat GM got themselves into before long.

      • 4 Years Ago
      And I am sure the world's economy sees and agrees with their optimism.
      • 4 Years Ago
      Toyota will not sit and watch that happen either.
      • 4 Years Ago
      If we are talking globally, VW could do this by selling more cars in China. In the US context, they will always have issues until they fix the quality.
      • 4 Years Ago
      This set of comments confirms that the US has no clue about VW, or any other European brand for that matter. The top three worldwide:

      Toyota (incl. Toyota, Daihatsu, Hino) 2009 Production: 7,234,439
      For first half of 2010: Production 3,616,914 (+55% from 2009) producing in 53 countries; selling in 170 countries.
      cash on hand: $37.94 Billion

      GM (incl. GMC, Buick, Cadillac, Holden, Opel, Vauxhall, Daewoo) 2009 Production: 6,459,053
      For first half of 2010: Production 4,342,000 (+51%), producing in 34 countries; selling in 120 countries.
      cash on hand: $5.65 Billion

      VW (incl. Audi , SEAT, Skoda, Bugatti, Bentley, Lamborghini, MAN, Scania, Suzuki, Porsche) 2009 Production: 6,067,208
      For first half of 2010: Production 3,586,000 (+27.0% from 2009) producing in 61 countries; selling in 153 countries.
      cash on hand: $23.8 Billion

      Hope this brings things into perspective.
      • 4 Years Ago
      If they'd focus on keeping their dynamics but matching/surpassing Japanese reliability/ownership costs, they could do it. But I saw nothing in that post that made it look like increasing reliability was on their radar, much less job one.
      • 4 Years Ago
      They are too arrogant to fix their reliability , so it will be a perfect match for the current Toyota . Too bad they don't try and beat the old Toyota
      • 4 Years Ago
      Where do they expect to find all this pent up demand for boring little boxes on wheels?
      Oh I get it they plan to steal customers from Toyota, good luck with that.
      • 4 Years Ago
      When your simply trying to gain more and more sales, and its all about the numbers, you eventually forget about the product, and fail culprit to the issues both GM and Toyota have dealt with. If you're destine to be the #1 in SALES, then it will come in due time. Just keep your product in check and show the consumer that you are the best (if that's what you really are..).
      • 4 Years Ago
      Before the introduction of the New Beetle who would have thought VW would even attempt such a feat?
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