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If you've been waiting for the 2011 Kia Optima configurator to come online so you can whittle away a few precious minutes from the work day, wait no more. You can now load up or strip down your very own imaginary four-door however you like. From the looks of things, buyers will be able to weasel their way out the door in a base model with a six-speed manual transmission for the lowly price of just $18,995 without destination. Go crazy with the options, however, and you'll be staring down the barrel of an MSRP of just over $31,170 with the $695 destination fee included, but that still strikes us a fair shake for a loaded SX trim with the powerful 2.0-liter turbo.

Notable options include a premium package that throws in a pair of panoramic moonroofs and heated and cooled seats for $2,150 and a technology and premium touring package that adds in niceties such as navigation, fancier wheels and an eight-speaker Infiniti sound system among other tricks for $4,150. Head over to the Optima configurator to see for yourself. Thanks for the tip, Matt!

[Source: Kia]

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    • 1 Second Ago
      • 4 Years Ago
      If you are impressed with this "configurator"... check out Scion Canada's. It blows this one out of the water. You just gotta have a decent computer.

        • 4 Years Ago
        Scion US configurator doesn't require installation of plug in software and actually is even better than Canadians site! :)

      • 4 Years Ago
      >> Infinity sound system

      • 4 Years Ago
      I actually think i would buy the base model with manual transmission because I don't care about any of the added features on the other trims except tilt/telescopic steering wheel adjustment! That's a mandatory feature on any car I buy, and since i'd have to move up a trim to get it and be stuck with an auto, I'll pass.
        • 4 Years Ago

        Same here, no stick shift turbo engine would be a deal-breaker for me
        • 4 Years Ago
        Yeah but the base model won't get you the 2.0 turbo. Where is the enthusiast love Kia? I want the turbo *and* a manual!
      • 4 Years Ago
      It's unfortunate that once again, the Kia/Hyundai products provide so much inflexibility in their product packaging. I don't want leather period! Keep your stupid sweaty leather and gawdy wood grain, but give me all the mechanical greatness and excellent stereo to go with a cool cloth interior.

      I want choices and I'm willing to pay for them. No choices, no sale.

      • 4 Years Ago
      I hereby decree that the Optima configurator shall be known from now on as simply the "Optimator".

      (Name shamelessly stolen from the very choice german beer http://www.spatenusa.com/3_products/3_1_prod_spectrum/3_1_1_produkt/optimator/index.htm)
        • 4 Years Ago
        That stuff is delicious
      • 4 Years Ago
      • 4 Years Ago
      A far cry from the 2011 Mediocrity!
      • 4 Years Ago
      Man I liked this car but looking at that screenshot I see Honda Crosstour in the front end and now I can't stop seeing it.
      • 4 Years Ago
      Now Kia just needs to update the Rio or come out with a whole new model to replace it. If they can do what the did with the rest of the line up to a small car like the Rio, I would say the rest of the small car market needs to watch out.

      Kia also desperately needs to do something with the Sedona or replace that as well because it is hideous.
      • 4 Years Ago
      Very nice looking car, had a chance to walk around it an auto show.


      One thing to know, and I am not knocking the product in any way, is that Kia's cooled seats feature a passive cooling system. This allows them to offer a higher end feature, at a lower cost. On higher end cars, the air circulated is actually thermoelectric cooled air, not just ambient air. I researched this b/c I wanted to know how Hyundai and Kia were able to offer this feature on virtually all of their new models whilst brands like Range Rover force you to buy the absolute top of the line to get it.

      I still think RR is off base by withholding this feature, but they seem pretty adamant that even the new Evoque won't have it. Only major model changes will see this feature added since they have to redesign the seat (their words, not mine).
      • 4 Years Ago
      saw this Saturday at the local car show. loaded out with the 2 packages above. NICE for less than 30K. hyundai isnt holding kia back at all.
      • 4 Years Ago
      Why is it that every Kia looks like a debadged Honda?
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