• Nov 19, 2010
Mercedes-Benz wants to know what catches your eye – Click above to watch the video after the jump

Chances are, if we were to ask you what catches a man's eye in the natural world, you wouldn't have to hire a team of researchers to come up with the answer. Of course, odds are that you don't work for Mercedes-Benz, either. The German automaker wanted to discover exactly what it is about its vehicles that snags someone's pupils, so it hired a team of scientists equipped with fancy camera-equipped glasses and unleashed a few unsuspecting test subjects on a quick walk-around the new CLS.

What'd they find? Not surprisingly, our eyes are immediately drawn to traits like the arching roof line, long hood and unique body contours down each flank. Surprise, surprise, we know. And what draws our eye in the opposite sex? Well, we'll just let you watch the video after the jump to figure that one out for yourself. Unlike the CLS, the answer may actually surprise you.

[Source: YouTube]



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    • 1 Second Ago
  • 44 Comments
      • 4 Years Ago
      This study is really meaningless without some way to tell if the person is looking at something because it is pleasing, or because it is unpleasant.

      A well-known street rod builder once said "as you build your car take the time to stand back and look at your work, if there is a part of your car that doesn't look quite right that part will be the focal point of everyone who looks at your car"

      Take the women for an example: You are walking behind a gorgeous woman enjoying the view and then you notice this strange growth on her neck or leg. Okay, now what are you looking at?
      • 4 Years Ago
      I'm for tits inside and out.
      • 4 Years Ago
      New Mercedes are amongst the ugliest cars on the planet, they need the pretty ladies more than most.
      • 4 Years Ago
      fun little experiment. now i want to spend a day walking around with these glasses!

      also, i think mb finally has their groove back for the first time since like the mid 90s.
        • 4 Years Ago
        Well Benz is surely onto something with their design department as of late. They went from Ugly to Ultimate. This CLS is just sweet. No nitpicks at all about it.
      • 4 Years Ago
      This has to be the most pointless car commercial ive seen.It basically says:our car is so perfect there is no weak spot in the design.They are sort of right though...
      • 4 Years Ago
      It's car video so nice and I think that's good to me and I hope that it's amazing.
      • 4 Years Ago
      This is such a German thing to do. Could you imagine an Italian company going to science to validate its design?
      • 4 Years Ago
      Yeah. You design an ugly car and people stare at it. Go figure.
      • 4 Years Ago
      not sure about how people look at cars, but they're dead on about what men ultimately focus on when looking at a woman

      a woman's waist/small of their back is indeed beautiful :)
      • 4 Years Ago
      Nice Try Mercedes to justify that you think your design is eye catching. I believe the car is beautiful but that the science behind this test are completely failed.
      • 4 Years Ago
      Should have used Kim Kardashian as the model. I know what my eyes would have been tracking.
      • 4 Years Ago
      Or rather, people will stare at the ugly attributes. Like the pug nose and Mercedes' recent trend of side sculpting.
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