Cadillac Aera Concept – Click above for high-res image gallery

The focus at the LA Auto Show is on new production vehicles as well as concepts that hint at an automaker's direction for the very near future. One aspect of the show however, looks further into the distance and pushes designers to create their vision of a supplied theme. The LA Auto Show Design Challenge has entered it's seventh year, and for 2010 the designers had to create a 1,000-pound car that was stylish and performance oriented yet also capable of carrying four passengers. The GM Advanced Design team stepped up to the plate and, with their Cadillac Aera Concept, took the top spot. The podium must have been crowded though because the Smart 454 also claimed a victory as the judges declared the competition a tie.

This marks the third time that the group from General Motors has won this challenge, giving them the most wins out of all automakers that enter. The Cadillac Aera Concept hit on all areas that the judges were looking for and, despite the futuristic styling, still carries some recognizable lines from Cadillacs of today.

smart 454 WWTThe Smart 454 took a different approach to this contest, compared to the dark and dramatic Aera. The 454 refers to the weight of the vehicle in kilograms, and it is described as being constructed, or rather knitted out of carbon fiber, by "Smart Granny Robots." Those robots, or SGRs, can turn the carbon fiber into complex shapes, which allows for the varied forms created to be super strong. Even the wheels are carbon fiber, which would allow for less unsprung weight and a strong rolling platform for the 454 WWT to roll on.

You can read more about both the Cadillac Aera Conceptn and the Smart 454 by reading our preview of the design challenge, and you can see them for yourself in the galleries below.


2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • 2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept
  • The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge on Thursday (Nov. 18), tying with Smart and besting entries from seven other automakers. The Aera launches Cadillac's philosophy of "Art and Science" into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000-lb. 2+2 touring coupe.
General Motors team responsible for the Cadillac Aera
  • General Motors team responsible for the Cadillac Aera
  • General Motors Director of Design Frank Saucedo (third from left), and his team celebrate winning the 2010 Design Challenge as part of the Los Angeles International Auto Show Thursday, November 18, 2010 in Los Angeles, California. (General Motors News Photo)


2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
  • 2010 LA Auto Show Design Challenge Winner: Smart 454 WWT
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[Source: General Motors, LA Auto Show]
Show full PR text
Cadillac Aera Concept Wins 7th Annual L.A. Design Challenge
GM Advanced Design team most honored in challenge history


2010-11-19

LOS ANGELES – The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge, tying with Smart and besting entries from seven other automakers including Mercedes-Benz, Honda, Nissan, Toyota and Maybach. GM Advanced Design has now won the honor more times than any other design team; this is its third victory since 2005.

This is the seventh year for the contest, and this year designers were asked to envision the "1,000 lb. car" and tasked to imagine an efficient four-passenger vehicle that maintained comfort, safety, driving performance and style while not exceeding the weight requirement.

"The Cadillac Aera concept was designed to continue the forward-thinking imagination of Cadillac's 'art and science' philosophy," explains Jussi Timonen, lead designer for the project. "It's designed as a small city urban vehicle, but we approached this 2+2 touring coupe very much from the brand's luxury perspective. Every detail of the Aera was conceived to minimize the vehicle's environmental impact without sacrificing the style, comfort and attention to detail that are hallmarks of the Cadillac brand."

The Aera is powered by compressed air via a highly efficient Pneumatic Drive System that has a 10,000-psi composite air storage tank with capacity for a 1,000-mile range. Flexible, pressurized air cells in the exterior skin, similar to material developed for the NASA Mars Rover airbags, enhance passive safety and interior comfort. The flexible polymer skin optimizes aerodynamics and functions as an ultra-lightweight alternative to conventional body panels and glass.

Aera's body utilizes a 3D lattice, mono-formed frame that was designed to be similar to configurations found consistently in nature. The structure is formed from unique, alloy-utilizing, semi-solid freeform manufacturing, creating a naturally strong, extremely lightweight frame. All major body parts, including interior components, are essentially "grown" into a single part lattice structure.

The interior is crafted with an ultra-light recyclable polymer that allows for HVAC channels, fully adjustable seating, storage and comfort features all in one mono-form structure. Generous storage space accommodates luggage for two people.

Additional technologies include an all-in-one wheel system that combines rotary actuator propulsion, steering and suspension functions. A drive-by-wire system decreases the mass of electrical components, while vehicle-to-vehicle communication promotes active safety.

The concept was conceived in GM's North Hollywood Advanced Design Studio by Frank Saucedo, director; Phil Tanioka, vehicle designer; Brent Wickham, concept strategist; Shawn Moghadam, layout designer and Timonen, the project manager. Earlier this week, GM commemorated 10 years of advanced design at the L.A. area studio.

"This year's design challenge was extremely difficult to judge because of the quality of all of the entries, but I believe that the executions that won exemplified everything that we were trying to achieve with this competition," said Stewart Reed, chair, Transportation Design, Art Center College of Design. "The concepts that won were really spot on for their brands, which was one of many reasons for the victory."

The Design Challenge is part of the Design Los Angeles automobile designers' conference and has evolved into an integral element of the Los Angeles Auto Show. Design Los Angeles connects those working in the design industry with well-known automotive design industry leaders. Los Angeles is home to the world's largest concentration of manufacturer design studios, representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the world's foremost transportation design institutions where many of today's leading automotive designers began their careers.

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