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LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van – Click above for high-res image gallery

Sprinkles Cupcakes are a Southern California institution. They taste amazing and the stores often have lines out the door because the delectable treats are just. that. good. Knowing that automotive journalists are a particularly hungry bunch and fans of things that are free, Sprinkles teamed up with Merecedes-Benz and West Coast Customs to create the "Sprinklesmobile" – a Sprinter van-turned cupcake delivery vehicle. Certainly, the Sprinter provides a solid cupcake-selling platform as well as a rolling billboard.

Andrea Lendardin, who proudly wears the title of Sprinkles' Architect, worked with West Coast Customs to create this movable treat delivery device. In the rear of the Sprinter sits an air-conditioning unit that can hold up to 1,500 cupcakes and is powered by a 2,800-Watt electric generator. A power-operated awning covers the display area and a window with a cash-register sits just behind the passenger door. The Sprinter also helps Sprinkles in the fuel department since this rig sips diesel; the fuel economy on the Sprinklesmobile is around 22 miles per gallon.

Hop the jump to read more about the Sprinklesmobile while we run back downstairs to try and grab another six cupcakes.


LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
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  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
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  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
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  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  • LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van
  •  LA 2010: Sprinkles Cupcakes Mercedes-Benz Sprinter Van

Photos copyright 2010 Jeff Glucker / AOL

[Source: Mercedes-Benz]
Show full PR text
Feeding Hungry Journalists Goes Beyond Stories with Mercedes-Sprinter Van

November 18, 2010 - LOS ANGELES

Press days at the LA Auto Show create quite an appetite for journalists covering new car unveils, so Mercedes-Benz teams up with Sprinkles Cupcakes to feed the masses while showing off a Mercedes-Benz Sprinter van that's been outfitted to accommodate a successful mobile food business.

The Mercedes-Benz "Sprinklesmobile" is owned and operated by popular Beverly Hills-based Sprinkles Cupcakes bakery, and its appearance at the Mercedes-Benz exhibit on November 17-18 marks the first time in LA Auto Show history, that a food truck is making an appearance on the show floor, where many manufacturers plan to debut cars to international media for the very first time.

Over the course of the two-days, the Sprinklesmobile plans to feed sweet tooth cravings by offering the popular cupcakes in flavors like red velvet, dark chocolate, chocolate marshmallow, vanilla and strawberry from the Mercedes-Benz Sprinter van.

The food truck phenomenon is sweeping across the U.S. and truly has a foot hold in Los Angeles, California, where approximately 9,500 mobile food trucks are out and about daily on city streets. With leading-class cargo space and features for many commercial vehicle applications, Mercedes-Benz Sprinter Vans stretch across a spectrum of vertical businesses beyond food.

"The Sprinklesmobile is great example of the versatility of Mercedes-Benz Sprinter vans," said Claus Tritt, General Manager Commercial Vans Mercedes-Benz USA. "Many businesses differentiate themselves with a delivery vehicle that carries the three-pointed star. It shows they care about the quality of their product or service and want the best equipment for their business."

Designed by Sprinkles' architect, Andrea Lenardin and customized by West Coast Customs, the Sprinklesmobile is equipped to deliver freshly baked cupcakes directly to the consumer. Outfitted with an 2800 watt electric generator and rear air-conditioning unit, this fuel-efficient clean diesel van has the ability to deliver up to1,500 cupcakes to loyal customers while getting 22 mpg. Additional modifications include: pivoting, height-adjustable serving counter, power-retractable awning and a trademark Sprinkles "modern dot" logo wheel covers.


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    • 1 Second Ago
  • 24 Comments
      • 4 Years Ago
      Andrea Lenardin failed to include two very important design elements on her Sprinkles Sprinter design; an emergency light bar and wig-wag lights. Clients can become very impatient waiting for their cupcakes.
      • 4 Years Ago
      Some people like cupcakes better. I, for one, care less for them. Some people like cupcakes exclusively, while I myself say there is naught, nor ought there be, nothing so exalted on the face of God's grey earth as that Prince of Foods: the Muffin!
        • 4 Years Ago
        I like muffin-diving, but what's a cupcake with a racing stripe / landing strip?
        • 4 Years Ago
        "Muffins are just bald cupcakes" - Jim Gaffigan
        • 4 Years Ago
        "Muffins are just bald cupcakes" - Jim Gaffigan
      • 4 Years Ago
      MMM,...Cupcakes....
      (homer drool)
      • 4 Years Ago
      hey,
      very cool, the cupcake sprinter mobile. if you want to see more pictures come visit our blog:
      http://www.myvan.com/2010/11/30/the-mercedes-benz-sprinter-sprinklesmobile-at-the-la-auto-show/#more-3478
      • 4 Years Ago
      Best van ever, I don’t know why people rave about transits, they are too cramped in the cab, too thirsty and after 60k miles they start going wrong. The Sprinter is none of these things, handed back to leasing company 4 months ago with 197000 trouble free miles on the clock the only criticism is that it was sluggish on the hills with full payload, but otherwise a joy to drive. So much so that I took delivery of a brand new 2010 plate 310 cdi which has already covered 45k in 4 months and the standard equipment on it is unreal; cruise control, trip computer, multi function steering wheel and integrated hands free bluetooth telephone, compared to a transit in which you dont even get electric windows as standard! As long as Mercedes keep making Spriters I will keeping getting them. Brilliant vans. http://www.macktruck.org/mercedes-sprinter-vans-new-standards-in-commercial-vehicle-world.html
      sungseets
      • 4 Years Ago
      Sounds like a plan to me dude.

      www.privacy-tools.edu.tc
      • 4 Years Ago
      I'm adding this to my "must see" list for my visit to the show on Sat. The vehicle design is in line with Sprinkles as a company: classy but not snooty. As an aside, those are the first hubcaps that I've ever wanted to lick :-P
      • 4 Years Ago
      [blocked]
      • 4 Years Ago
      I'm salivating (about food)
      Which is a bit odd for AUTOblog...
      • 4 Years Ago
      This vehicle is surprisingly disorienting on the road. I pulled up behind a black one at a stop light at night and just couldn't grasp how a vehicle this tall wasn't tipping over at every turn.
      • 4 Years Ago
      That was an amusingly awesome alliteration, Autoblog.
        • 4 Years Ago
        haha... alliteration can be quite fun at times.
      • 4 Years Ago
      Do I hear a Best in Show for this? Do I?

      I better, dammit.
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