• Nov 18, 2010
2010 Mazda Shinari Concept - Click above for high-res image gallery

Mazda's current Nagare design language starts with smiling faces and moves back into wavy body panels. It's hit and miss on the automaker's existing lineup of cars. The Mazda Shinari Concept, which we previously saw in Milan and now makes its North American Debut here at the 2010 LA Auto Show, aims to change that.

The flowing lines are present, but they appear to be more organic, almost as if they were shaped by the wind itself flowing over the body of the car. The Shinari is the brainchild of Mazda's Global Head of Design, Ikuo Maeda and it represents an entire new design philosophy known as KODO.

Described by Mazda with terms such as speed, tension and alluring, the KODO design language shows us a future filled with much more stoically aggressive vehicles. Gone is the O HAI THERE! happy face, and in its place is a visage that appears ready to tackle the road while the wind flows over the swoops, creases and curves.

Unfortunately, as you might expect, we will never see the Shinari enter production. However, if Mazda can glean some new designs from Maeda's gorgeous styling exercise, then we could be in for some very good looking vehicles from the Japanese automaker.



Photos copyright ©2010 Drew Phillips / AOL


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    • 1 Second Ago
  • 37 Comments
      • 4 Years Ago
      It looks like a giant penis.
        • 4 Years Ago
        it's the most unoriginal design ever that actually looks pretty good. i see infiniti concept/fisker karma/tesla, and even genesis coupe rear(trunk).

        only thing Mazda will get out of this concept is the front grill. and thank God for that.
        • 4 Years Ago
        Says the guy who ironically has an avatar of Peter Griffin... I'm not trying to offend you, but just look at his chin.
      • 4 Years Ago
      Nice, classic proportions but some of the surfaces are a bit to fussy.
      Almost.
      • 4 Years Ago
      Now that you're going out into the world there's something you should know. You see that? That's sh!t. And this is Shinari.

      Sh!t. Shinari. Got it.
      • 4 Years Ago
      I like what Mazda has been doing for most of the decade.

      The only real let down in their lineup is the current gen Mazda6 which is Americanized garbage.

      This concept looks good. Even 50% of its design elements in a new Mazda6 would be a vast improvement.

      If it comes with AWD, even better.



      • 4 Years Ago
      I like where mazda is heading with this newer design language (even if it is a refaced Fisker Karma).

      This should be the 929 upmarket replacement, and I can really imagine a FD3S replacement from front bumper. Just thin out the grill a bit and add some brake ducting, make it a more aggressive two-seater with a minimum 400 HP and you will have a SICK RX-7 replacement worthy of its namesake.

      But knowing mazda, they will just sh!t the bed again.
      • 4 Years Ago
      is this the next generation mazda 6??? looks sick , I want one!|!|
      • 4 Years Ago
      Promising styling.
      • 4 Years Ago
      Nice!..Very nice!...............
      Has a bit of Renault/Peugeot/Citroen/French "design" language look to it..........
      • 4 Years Ago
      Price it right and I would buy it.

      My guess is that it would be hard to price right, though. Even if the underpinnings were pedestrian, I think that body would be expensive to produce.

      Still, I'd like to see them bring this to market. Gorgeous.
      • 4 Years Ago
      Fantastic!
      • 4 Years Ago
      Massive improvement over the current "Grinning Idiot" motif.

      Hopefully they fix the "3" soon.
      • 4 Years Ago
      Why, why, why, does the asians have to copy from different automakers to come up with their own design "language"????
      It looks like the designer was a bit drunk and decided to go for a little Fisker. Peugeot and Bangle. In the interior the steering wheel comes straight from VW/Audi and so on.
      When can they develop their own identity?
      Specially Mazda than has been around but after their cheap copy of the big mouth from Peugeot (again) frankly I do not know where are they going. The flame-flow design is horrible.
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