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The all new Ford Focus five-door hatchback and four-door sedan have been unveiled at the 2010 Los Angeles Auto Show. The projected 40 miles per gallon highway rating certainly makes it impressive, albeit just slightly less impressive than the Chevy Cruze Eco that's officially rated at 42 mpg highway. The improved aerodynamic design of the 2012 Focus (the new four-door has a drag co-efficient of 0.297 compared to the current model's 0.320) along with the new 2.0-liter gasoline direct-injection four-cylinder engine that combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) contribute to the increased fuel economy. The vehicle will be available with either a six-speed automatic transmission or a five-speed manual transmission.

With the new design touting a wide range of smart technologies and plenty of space – the interior boasts more shoulder room than the Audi A4, more headroom than the Toyota Camry, and more hip room in the rear seats than either – Ford is hoping to expand its Focus customer base. The upper trim Titanium model even aims to lure larger luxury vehicle drivers. According to chief engineer Jim Hughes:
One of every four new vehicles sold in the world today comes from this small car segment, which we anticipate will see further growth in North America. We're aiming to stretch Focus' 'brandwidth' by adding a premium Titanium series with luxury levels of convenience and comfort, appealing to an ever-expanding spectrum of buyers.
Production will begin at the end of the year at Ford's Michigan Assembly Plant in Wayne, MI. The hatchback and sedan models are expected to hit the market in early 2011. Hit the jump for the full details in Ford's press release.

[Source: Ford]


All-New Ford Focus Makes North American Debut With High-Tech Style, Projected 40 MPG

LOS ANGELES, Nov. 17, 2010
  • New Ford Focus combines expressive design with an exceptional array of smart new technologies, high levels of craftsmanship and occupant safety
  • Focus will deliver up to a projected 40 mpg on the highway, while offering the driver engaging performance and handling
  • Focus production starts at the end of 2010 at the company's Michigan Assembly Plant in Wayne, Mich.
  • North American Focus hatchback and sedan models will go on sale – in S, SE, SEL and Titanium trim series levels – at Ford dealerships in early 2011
The all-new Ford Focus is gearing up for its North American launch with a sporty five-door hatchback and sleek four-door sedan, both taking center stage today at the 2010 Los Angeles International Auto Show.

The all-new Focus will set a new standard in the small car segment, offering more technology and features than more expensive European cars, while delivering an expected 40 mpg, the only gas engine-powered vehicle with an automatic transmission in its segment to do so.

"Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy," said Mark Fields, president of The Americas. "The new model should expand Focus appeal to a whole new generation of customers."

Focus is Ford's most significant global nameplate. With more than 10 million units sold since launch in 1998, Focus has become a sales leader with consumers worldwide for its outstanding value, comfort, safety, technology and driving dynamics.

Following an unprecedented global development program under the company's One Ford strategy, the all-new 2012 Focus is set to continue its successful tradition. Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.

"In every world market where Focus competes, customers are looking for expressive design, meaningful technologies, responsive performance and exceptional fuel economy," said Derrick Kuzak, Ford group vice president of Global Product Development. "Focus will set new standards for these comparatives and offer a class-leading range of standard and available content, enabled by its global scale."

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than Honda Civic or Toyota Corolla or even larger competitors such as Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, and it takes driving dynamics to a new level.

"One of every four new vehicles sold in the world today comes from this small car segment, which we anticipate will see further growth in North America," said Jim Hughes, chief engineer. "We're aiming to stretch Focus' 'brandwidth' by adding a premium Titanium series with luxury levels of convenience and comfort, appealing to an ever-expanding spectrum of buyers."

Developed in Europe and for sale in more than 120 markets worldwide, the all-new Focus is a key element of the North American Ford product portfolio. Building on the quality leadership of the previous model, the next-generation Focus range has been expanded to include a high-series Titanium model that will please drivers shifting from larger and luxury-class vehicles.

Striking, streamlined design

Both Focus bodystyles share a sporty character, marking the next evolution of Ford's acclaimed kinetic design form language. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver.

The all-new Focus four-door has a drag coefficient as low as 0.297, compared to the current model's 0.320. This is a lower drag coefficient than Chevrolet Cruze and Volkswagen Jetta. The slippery Focus shape and steeply raked windshield contribute to significantly reduced drag. Optimized aerodynamics help to reduce Focus wind noise at speed and contribute to improved fuel efficiency.

Focus features new active grille shutters to block airflow through the cooling system when not required. In addition to an aerodynamic improvement at higher speeds, active grille shutters reduce underhood temperatures at low speed, increasing thermal efficiency.

Stylish, functional interior

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. Focus has a modern, cockpit-style interior, with a stylish center console.

The most significant interior innovation is SYNC® with MyFord Touch™, which replaces many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and five-way buttons. The screens can be personalized to display information relevant to each driver using a simple button click, voice command or touch screen tap. MyFord Touch is powered by a new generation of the company's award-winning SYNC system, which includes a sophisticated voice control system for vehicle functions, connected Bluetooth® devices, MP3 players and a wide variety of external media.

The interior combines functionality with outstanding craftsmanship. The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials combine to give occupants a premium-class experience.

Focus brings C-car interior space to a new level, rivaling larger vehicles. It offers more shoulder room than an Audi A4, and more front headroom than a Toyota Camry. In the spacious second row, Focus provides more hip room than the Audi or Toyota.

Smart technology for safety and practicality

The worldwide scale of Ford's C-car program makes additional technologies and features more economically viable than ever for cars in this segment. This enabled Focus engineers to make a wide range of innovative technologies available to meet the diverse needs of global consumers.

While the number of features offered in each market will vary according to local customer demand and acceptance, the full range of technologies has been engineered for Focus, meaning additional features could be made available to meet changing market requirements.

The comprehensive range of smart technologies and features available on the new Focus for North America includes:
  • Active park assist
  • SYNC with Traffic, Directions and Information
  • HD Radio™ with iTunes® Tagging
  • Ambient lighting
  • Torque vectoring control
  • Rear view camera
  • Intelligent Access with push-button start

Unmatched driving quality

The original Ford Focus brought new levels of driving agility to this segment of cars. Now Focus raises the benchmark to target class-leading driving quality, blending communicative steering with significantly improved ride quality. To achieve this, Ford engineers have optimized new designs for the Control Blade™ multilink rear suspension and semi-isolated front subframe.

The Focus chassis design is complemented by a completely new electric power-assisted steering (EPAS) system, which has been carefully tuned to deliver precise response at speed while remaining light and maneuverable for easy parking.

Ford engineers have enhanced Focus cornering stability and agility with an advanced torque vectoring control system, behaving like a limited-slip differential to constantly balance the distribution of torque between the front wheels. This results in reduced understeer, improved traction and better turn-in.

The system is particularly effective as the car accelerates through corners, applying an imperceptible amount of braking to the inside front wheel so that more of the engine torque goes to the outside wheel with greater traction. This makes the car feel smaller, more agile and responsive. Torque vectoring control provides handling characteristics that will flatter novice drivers and reward the expert ones.

Spirited performance with outstanding economy

The engaging driver appeal of the new Ford Focus is magnified by an advanced powertrain delivering spirited performance while targeting class-leading fuel economy.

Focus is fitted with a completely new 2.0-liter gasoline direct-injection four-cylinder engine that combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency. This engine delivers more power than the current 2.0-liter Duratec® unit featured in the North American Focus, while contributing to projected fuel economy gains of more than 10 percent.

To maximize its performance and economy advantage, the engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. A high-efficiency dual dry-clutch design, the transmission alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic. This advanced transmission is also offered with SelectShift Automatic™ functionality, allowing drivers to manually control gear selection.

For drivers preferring a stick shift and clutch pedal, Focus offers a five-speed manual transmission alternative.

The all-new 2012 Ford Focus goes on sale at North American Ford dealerships in early 2011. It will be manufactured at Michigan Assembly Plant in Wayne, Mich.

For more information

Visit the 2010 Ford L.A. Auto Show mini-site for additional news, photos and video, including
  • Ford Focus ST
  • Ford Focus Race Car
  • Ford Focus Tuner Cars
  • Focus Rally: America
  • Four Ford Vehicles Making 40 MPG

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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    • 1 Second Ago
      • 4 Years Ago
      Saw a red sedan north of Ann Arbor today. Wasn't as unique looking as I thought it would be, except for the large lower grill. Still think it looks sharp though.
      • 4 Years Ago
      No new details here as far as i can see.

      The new Hyundai Elantra starting at $15k will be neck and neck with this car. I wonder what the city MPG will look like, plus how much faster will it be.. !
        • 4 Years Ago
        Looking at the configurator on the Ford website for the Focus, the Elantra is quite a bit cheaper. Hopefully incentives will bring the price down on the Focus.
      • 4 Years Ago
      Although the ST with the 247 hp Turbo will be out a few months after the first launching.
      • 4 Years Ago
      Who cares what it is rated on the highway!? What is the city mileage? What is the combined mileage?

      It used to be that if you were only going to cite one mileage number they would cite the combined mileage or cite cite/highway. Vehicle manufacturers realized that their city mileage sucks, but instead of improving it they just don't talk about it anymore. I am sick of abg parroting their press releases.

      Call a spade a spade and give us the real numbers. Nobody drives on the interstate all the time.
        • 4 Years Ago
        John, I don't know for sure, but I think that the new 6 and 7 speed auto transmissions allow for a taller top gear allowing your car to loaf along at 70 mph and 2000 rpm. And I think the overall trend has been for the cars cD to improve enough that even though the cars tend to be a touch taller and wider, the improved cD allows them to be just a bit slicker at speed. What I am curious about is whether DI allows for more improvement on steady highway speeds vs. intermittent power spikes in city driving. Not sure.
        • 4 Years Ago
        Why are the city and hwy mileage numbers diverging so much? My '95 Corolla never varied much more than about 6 mpg. Now I see 10-12 mpg swings on the EPA numbers. Is it the testing, or is it the way transmissions are geared?
        • 4 Years Ago
        Thanks ziv and 1guyin10. Your explanations make sense to me.
        • 4 Years Ago
        John, The reason the numbers are diverging is that the highway number is the low hanging fruit. By making the cars slicker and using ever taller overdrives - and in some cases multiple overdrives - they can push those highway numbers up significantly. City numbers are much harder to change. Engine technology has improved immensly, but so has the weight of the cars. Meeting modern roof crush and side intrusion standards adds a significant amount of weight to the cars - not to mention all the airbags, stronger seats, spiffy brake systems and all the "necessities" required by todays car buyer. In the early 80's a typical 4 cylinder car was probably around 2500 lbs. Today a 3000 lb car would stick out for being lightweight. Since city mpg is mostly about moving weight up to speed all that extra weight has a big impact. The engineers have faced a daunting task just to keep the city mpg from going backwards.

        On the upside, a peek at the falling fatality rates will probably convince you that that extra weight is worth the cost to fuel milage.
      • 4 Years Ago
      Hopefully the focus EV will be available in a hatchback.
      • 4 Years Ago
      You can call BS all you want. Doesn't change fact there were 9 new cars in the shop. And the owner had a book with 30 different colors of leather available for the owners to pick from. All the local dealers send cars there.
      • 4 Years Ago
      Someone ask them at the show why it will ONLY be available with a dank BLACK interior. Where is the Tan, or Red, or Gray. Why are all these manufacturers putting in BLACK only interiors. The Build your own web for the Focus is already up.


      I went down to a local upholstery shop recently and they had the whole shop filled with new cars from dealers ripping out the black leather putting in several choices of color leather the customer wanted.
        • 4 Years Ago
        Actually there were 9 new cars in having their seats changed out for new color of leather.
        • 4 Years Ago
        I would suggest that the automakers and the customer base have reached an unspoken agreement:

        Carmakers make more profit on basic interiors due to less time being needed to produce them and less skilled labor.

        Customers can have a custom interior made at a higher quality for a lower price in the aftermarket.

        This is true with car audio, with performance parts, with appearance packages, with wheels, and naturally, with interiors - and it (the aftermarket) has existed from day one. There's nothing at all unusual about someone buying a brand-new car and then having the car substantially modified - it's one of the most basic parts of car culture, and it's a world-wide phenomenon.
        • 4 Years Ago
        I call bullsh*t.
      • 4 Years Ago
      I think this is a great looking car, but like every other car in the history of mankind, it is getting bigger and heavier with each body style change. Is this new Focus still smaller than the Fusion? Maybe the pictures are just misleading.
      • 4 Years Ago
      Another ugly car from Ford! Is something wrong with the design at Ford? Ford better starts looking at this before things get ever worse!
        • 4 Years Ago
        Are you serious?
        Ford's been putting out the best looking cars in a long time, in my opinion.

        I would have never seriously considered a Ford before this.
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