• Nov 17th 2010 at 2:29PM
  • 46
2010 Cadillac Urban Luxury Concept - Click above for high-res image gallery

Cadillac, usually an automaker that likes to go big, has taken a stab at scaling things back with the 2010 Cadillac Urban Luxury Concept unveiled at the 2010 LA Auto Show today. The Urban Luxury Concept is a vehicle designed for people who live in a city and need a smaller vehicle but don't want to compromise on the upscale tech.

The Urban Luxury Concept is filled with touch screens and projected displays in addition to high-end trim materials like carbon-colored wood, aluminum and ceramic. Those screens and displays also allow for more interior space, which is ultra important since this Caddy is a mere 151 inches long, 68.1 inches wide and 56.9 inches tall. Cadillac is toying with the very limits of its Art and Science ethos by compressing luxury, technology and design into this tight package.

Since this is designed to be a small city car, the powertrain is also efficient. Go-motivations come courtesy of a 1.0-liter turbocharged three-cylinder engine that utilizes electric assist, start-stop, brake-energy regeneration and a dry dual-clutch transmission. It's estimated that fuel economy would be in the neighborhood of 56 miles per gallon in the city and 65 mpg out on the highway, were the Urban Luxury Concept ever approved for production... but it's not.


Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
  • Cadillac Luxury Urban Concept
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  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior
  • Cadillac Luxury Urban Concept interior

Photos copyright ©2010 Drew Phillips / AOL
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Cadillac Urban Luxury Concept: A Study Of Efficient And Intelligent Design For A New Luxury Customer

LOS ANGELES – Cadillac today introduced the Urban Luxury Concept, a design study exploring a new type of vehicle that offers a luxury experience in a diminutive size. The Cadillac Urban Luxury Concept complements its compact dimensions with the design, features and technology for which Cadillac is known.

"The Cadillac Urban Luxury Concept celebrates its scale with intelligent, innovative content that makes it unique regardless of its size," said Clay Dean, Director of GM North American Advanced Design and Cadillac Brand Champion. "It has a small exterior footprint, but is roomy inside."

Conceived and designed in the Los Angeles area, where tight, confined parking areas for apartments, office buildings and even suburban homes are part of everyday driving, the concept weaves Cadillac's iconic design elements into a form that eschews conventional vehicle design to answer the needs of those metropolitan motorists.

Comparable in size to popular city cars found in Paris, Shanghai and London, the Urban Luxury Concept demonstrates a departure from conventional vehicle design. It seats four, with easy access to all seats available via a pair of scissor-type doors that extend outward and rotate forward when opened. The design fosters a roomy passenger area, which is trimmed in exquisite materials and features next-generation interactive technology. Touch-pad screens and projected readouts take the place of most traditional gauges and serve as the audio and climate system controls – a design feature that helps open up the interior for greater passenger space.

"While small in size, this concept is an exploration of what Cadillac could be in the future, as the brand continues to focus on redefining industry standards for advanced vehicle design and integrated technology," said Don Butler, vice president for Cadillac marketing.

Engineers have developed a concept hybrid propulsion system for the Urban Luxury Concept that includes a turbocharged 1.0L three-cylinder engine employing electric assist technology, engine start-stop function, brake energy regeneration and a dry dual-clutch transmission. Based on extensive prototype and production experience, a combination of these technologies could offer projected fuel economy of 56 mpg in the city and 65 mpg on the highway, in a vehicle of the size and configuration of the Urban Luxury Concept.

A new scale of Art & Science


As a strong example of form following function, the unconventional body style maximizes passenger space and makes a technology statement. At the push of a button, the large, scissor-type doors push away from the body and rotate in a seamless, elegant motion. A large aperture allows for effortless entry and exit– particularly in tight city parking spaces.

"This is a new vision in vehicle design that was created to answer the needs of city dwellers," said Frank Saucedo, lead designer. "The door design is purposeful and technologically advanced, which is the essence of how we're taking Cadillac into the future."

The Urban Luxury Concept's design is marked by a sharp profile, supported by forward-sweeping body lines that combine to suggest motion even when the vehicle is stationary. The 19-inch wheels are pushed to the edges of the body – a design that creates almost no overhangs, leaving more space inside. In fact, the car's wheelbase is 97.1 inches (2,467 mm), but the overall length is only 151 inches (3,835 mm). The interior room is bolstered by a wide, 68.1-inch (1,730 mm) stance and 56.9-inch (1,446 mm) height.

"It may not look like Cadillacs on the road today, but it shares the comfortable and high-tech elements that owners have come to associate with larger, traditional luxury sedans," said Saucedo. "As more customers demand premium features even in smaller vehicles, a vehicle like the Urban Luxury Concept could be a solution."

Technologically advanced interior


A large windshield and twin skylights create an open, airy feeling and enhance the perception of spaciousness inside with seating for four. A minimalist approach blends with refined materials, colors and lighting. These elements combine to create a passenger space that conveys the new perception of luxury: small, exquisitely detailed and fitted with the latest in digital technology. The front row passenger seat slides and reclines to offer a relaxing seating position. When folded flat, the seat's rear panel offers modern parents a conveniently integrated Orbit Baby SmartHub™ docking station within reach.

"There is no minimum size for a Cadillac driving experience. The Urban Luxury Concept's interior reflects the 'smaller is better' aesthetic that permeates the world of technology," said Saucedo. "And while this design philosophy reflects what's going on in the world around us, it also has a more practical use when it comes to the Urban Luxury Concept: It creates more interior space."

The conventional "center stack" of controls is replaced by a divided interface that creates more space at the forward section of the interior. A pair of projected readouts flanks a large, prominent analog speedometer reminiscent of a high-end time piece, assisted by a high-definition head-up display. Capacitive multi-touch switches throughout the interior ensure seamless and intuitive electronic control.

The technology behind the unique touch pad controls is ergonomically tucked around the steering wheel to deliver real-time feedback for an efficient commute. The right-hand touch pad is hidden until deployed or detached by the passenger, who can interact online without compromising the driver's control. Via the on-board network, a passenger can request destination directions or audio playlists be integrated in the driver controls. Also woven into the system is OnStar with advanced voice recognition interaction, which allows the driver to do more without taking his or her eyes off the road or hands off the steering wheel.

Befitting its role as a Cadillac, the Urban Luxury Concept's interior materials convey luxury through quality and advanced technology. Blue and grey leather dominates the interior space and is contrasted by fabric selected for its high-tech look and feel, and usually found in couture fashion. It is used on the seats, as well as parts of the instrument panel and door panels.

The interior is finished with carbon-color wood inlays, brushed aluminum accents and ceramic materials. Ambient lighting conveys an upscale aura that is complemented by the ultra-modern Tanzanite glow of the touch-screen displays.


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  • 46 Comments
      • 4 Years Ago
      I like this. Be nice if the seating offered a more straight leg approach to the pedals like an exotic.

      • 4 Years Ago
      Is it me or is Cadillac becoming a caricature of its own styling? They don't seem to know how to grow it in any way other than make the lights longs and the creases and angles bigger.
      • 4 Years Ago
      Forget what I said before, looks better in these pictures than in the press release ones.
      • 4 Years Ago
      i kinda dig it! actually.. i dig it a lot! it's original and well executed.
      • 4 Years Ago
      This is Cadillac's answer to the A-M Cygnet for a high-end city vehicle.

      Except that this Caddy looks way the hell better than A-M's creation.
      • 4 Years Ago
      For communicating a design "theme", I like it. The final design "intent" will be different, and I'd like to see something come from this study...just not exactly what's shown here.
        • 4 Years Ago
        It's a very strong concept. It's different and challenging. The Cadillac design team hit a home run here.

        Based on the strong reactions, people see it as "real", and it's getting people to think and talk.
      ForteX555
      • 4 Years Ago
      Cadillac buyers want big luxurious vehicles, not small boxes!
        • 4 Years Ago
        @ForteX555
        Big dinosaurs don't make sense everywhere, and a Mini-like Caddy really isn't a bad idea, especially as it's so very different from anything else out there.
      • 4 Years Ago
      I keep coming back to the idea that it looks like a Cybertron version of an unnamed Autobot, which would make it perfect for the next Transformers movie...
      • 4 Years Ago
      The shape of this Cadillac concept is exactly the same as the KIA POP Concept. Looks like Cadillac is now copying KIA.
        • 4 Years Ago
        Um, no, they're not. Aside from both cars being 1-box vehicles, they look nothing alike.

        At that rate, say they're all the same as the A-class, Smart, etc.
      • 4 Years Ago
      hmmm. A caddy I would actually buy.
      • 4 Years Ago
      And what about the doors? I know that they wont never make it to production but urban cars park in underground carparks.
        • 4 Years Ago
        I'd expect conventionally-hinged doors, perhaps a pillarless design with a suicide rear - the wing doors are just to show off the interior.
      • 4 Years Ago
      I think that Cadillac is on a roll. I am very impressed with this car's styling. It looks really modern and probably is very efficient as well. Best of all, Cadillac can keep doing what they are doing with their existing models since it does not overlap with anything.

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