• Nov 17, 2010
Cadillac Urban Luxury Concept – Click above for high-res image gallery

One could be excused for thinking that the definition of urban luxury might be the Cadillac Escalade, but apparently the hive mind at General Motors' most luxurious division have other thoughts on the subject. In fact, it seems Cadillac is thinking the exact opposite. To wit, take a gander at the Urban Luxury Concept that's being debuted at the 2010 LA Auto Show.

As would seem appropriate for a car intended for urban confines, this Caddy concept features rather small exterior dimensions, but the automaker claims that it's large inside with seating for four occupants. Wheelbase comes in at a hair over 97 inches and overall length measures 151 inches. Width is listed at 68.1 inches and height at just under 57 inches.

Ingress and egress takes place through a pair of scissor doors that extend outward and rotate forward when opened – supposedly a boon for tight urban parking spaces. The rest of the exterior carries the brand's Art and Science motif to new levels and could sort of be described as a Smart Fortwo or Aston Martin Cygnet drawn with nothing but a straight edge. We wouldn't call it pretty, but striking would certainly be an apt descriptor.

Interior space is recovered by the lack of the expected gauges and control surfaces. Instead, we have projectors and a slew of capacitive touch screens that glow Tanzanite blueish-purple. There's a hide-away right-hand touch pad and the back of the folding passenger seat converts into an Orbit Baby SmartHub.

Power comes from a 1.0-liter turbocharged three cylinder engine (perhaps the unit that was originally planned for the Chevy Volt?) that makes up part of a hybrid drivetrain. GM claims the system would provide a completely theoretical 56 miles per gallon in the city and 65 mpg on the highway.

To get the full story of the Urban Luxury Concept, you really need to take a look at our high-res image gallery below, and you'll also find the complete press release after the break.



[Source: Cadillac]
Show full PR text
Cadillac Urban Luxury Concept: A Study Of Efficient And Intelligent Design For A New Luxury Customer

LOS ANGELES – Cadillac today introduced the Urban Luxury Concept, a design study exploring a new type of vehicle that offers a luxury experience in a diminutive size. The Cadillac Urban Luxury Concept complements its compact dimensions with the design, features and technology for which Cadillac is known.

"The Cadillac Urban Luxury Concept celebrates its scale with intelligent, innovative content that makes it unique regardless of its size," said Clay Dean, Director of GM North American Advanced Design and Cadillac Brand Champion. "It has a small exterior footprint, but is roomy inside."

Conceived and designed in the Los Angeles area, where tight, confined parking areas for apartments, office buildings and even suburban homes are part of everyday driving, the concept weaves Cadillac's iconic design elements into a form that eschews conventional vehicle design to answer the needs of those metropolitan motorists.

Comparable in size to popular city cars found in Paris, Shanghai and London, the Urban Luxury Concept demonstrates a departure from conventional vehicle design. It seats four, with easy access to all seats available via a pair of scissor-type doors that extend outward and rotate forward when opened. The design fosters a roomy passenger area, which is trimmed in exquisite materials and features next-generation interactive technology. Touch-pad screens and projected readouts take the place of most traditional gauges and serve as the audio and climate system controls – a design feature that helps open up the interior for greater passenger space.

"While small in size, this concept is an exploration of what Cadillac could be in the future, as the brand continues to focus on redefining industry standards for advanced vehicle design and integrated technology," said Don Butler, vice president for Cadillac marketing.

Engineers have developed a concept hybrid propulsion system for the Urban Luxury Concept that includes a turbocharged 1.0L three-cylinder engine employing electric assist technology, engine start-stop function, brake energy regeneration and a dry dual-clutch transmission. Based on extensive prototype and production experience, a combination of these technologies could offer projected fuel economy of 56 mpg in the city and 65 mpg on the highway, in a vehicle of the size and configuration of the Urban Luxury Concept.

A new scale of Art & Science

As a strong example of form following function, the unconventional body style maximizes passenger space and makes a technology statement. At the push of a button, the large, scissor-type doors push away from the body and rotate in a seamless, elegant motion. A large aperture allows for effortless entry and exit– particularly in tight city parking spaces.

"This is a new vision in vehicle design that was created to answer the needs of city dwellers," said Frank Saucedo, lead designer. "The door design is purposeful and technologically advanced, which is the essence of how we're taking Cadillac into the future."

The Urban Luxury Concept's design is marked by a sharp profile, supported by forward-sweeping body lines that combine to suggest motion even when the vehicle is stationary. The 19-inch wheels are pushed to the edges of the body – a design that creates almost no overhangs, leaving more space inside. In fact, the car's wheelbase is 97.1 inches (2,467 mm), but the overall length is only 151 inches (3,835 mm). The interior room is bolstered by a wide, 68.1-inch (1,730 mm) stance and 56.9-inch (1,446 mm) height.

"It may not look like Cadillacs on the road today, but it shares the comfortable and high-tech elements that owners have come to associate with larger, traditional luxury sedans," said Saucedo. "As more customers demand premium features even in smaller vehicles, a vehicle like the Urban Luxury Concept could be a solution."

Technologically advanced interior


A large windshield and twin skylights create an open, airy feeling and enhance the perception of spaciousness inside with seating for four. A minimalist approach blends with refined materials, colors and lighting. These elements combine to create a passenger space that conveys the new perception of luxury: small, exquisitely detailed and fitted with the latest in digital technology. The front row passenger seat slides and reclines to offer a relaxing seating position. When folded flat, the seat's rear panel offers modern parents a conveniently integrated Orbit Baby SmartHub™ docking station within reach.

"There is no minimum size for a Cadillac driving experience. The Urban Luxury Concept's interior reflects the 'smaller is better' aesthetic that permeates the world of technology," said Saucedo. "And while this design philosophy reflects what's going on in the world around us, it also has a more practical use when it comes to the Urban Luxury Concept: It creates more interior space."

The conventional "center stack" of controls is replaced by a divided interface that creates more space at the forward section of the interior. A pair of projected readouts flanks a large, prominent analog speedometer reminiscent of a high-end time piece, assisted by a high-definition head-up display. Capacitive multi-touch switches throughout the interior ensure seamless and intuitive electronic control.

The technology behind the unique touch pad controls is ergonomically tucked around the steering wheel to deliver real-time feedback for an efficient commute. The right-hand touch pad is hidden until deployed or detached by the passenger, who can interact online without compromising the driver's control. Via the on-board network, a passenger can request destination directions or audio playlists be integrated in the driver controls. Also woven into the system is OnStar with advanced voice recognition interaction, which allows the driver to do more without taking his or her eyes off the road or hands off the steering wheel.

Befitting its role as a Cadillac, the Urban Luxury Concept's interior materials convey luxury through quality and advanced technology. Blue and grey leather dominates the interior space and is contrasted by fabric selected for its high-tech look and feel, and usually found in couture fashion. It is used on the seats, as well as parts of the instrument panel and door panels.

The interior is finished with carbon-color wood inlays, brushed aluminum accents and ceramic materials. Ambient lighting conveys an upscale aura that is complemented by the ultra-modern Tanzanite glow of the touch-screen displays.


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  • 61 Comments
      • 4 Years Ago
      I hate it when I puke on myself and it's not my fault, but the fault of others. This thing is gross gross GROSS!!!! It looks like something I drew up when I was 8yrs old. It should come with pre-installed barf bags.
      • 4 Years Ago
      I don't like it, please try again.
      • 4 Years Ago
      fire the designers and those that signed off on it
      • 4 Years Ago
      luxury normally means legroom, but the back seats look crazy tiny. is there any chance this will happen, but with an extra couple inches in the back?
      • 4 Years Ago
      I don't think this concept is ugly...as many opine. It is a heckuva lot better looking than either the SF2 or Cygnet, modelling the same tiny package (with 4 seats!). What DOES seem oddly impractical to my eyes, however, is the incredibly high door/window opening vis-avis the driver and passenger position. Look carefully at the interior fotos, and notice the headrests on the seats are at the same level as the doorsills...that just can't be good for real-world visibility.
      • 4 Years Ago
      It looks good with the doors open, with the doors closed, the mismatch between the fenders and the doors doesn't work as well.

      All in all, I guess I like it, but it could be better.
      • 4 Years Ago
      I wish I could go back and UN-see it! Ugly.
      • 4 Years Ago
      Looks like some drunk caddy made love to some 80's hatchback and this is their bastard child... What I don't get here is the back seats? I'd like to see Jeremy Clarkson get in there yet alone the hamster!... Hey It's a Caddy why not make it a luxury 2 seater with a bit of luggage space, you wan't to have kids you get some other car..
      • 4 Years Ago
      What a perfect CAFE balance offering for the Escalade. I agree with the comment above about the side sweep. It is a bit too much. If it were toned down and if the back slab wasn't raked forward so far, this could work. I kind of like the idea of an ultra-compact Cadillac. If you can have a Cadillac interior and build quality, and get 50mpg or more, a small exterior dimension is just fine. The hardest part is going to be making it seem like all occupants have plenty of room. Cadillacs are typically bought by people who want to lounge in acres of leather. Price it at $25k and it'll be a hit. After all, its a numbers game out there.
      • 4 Years Ago
      The wrong answer to the question that nobody asked.
      • 4 Years Ago
      Quick! Put the wrap back on!

      Maybe I'm alone on this, but to me that thing is godawful ugly.
        • 4 Years Ago
        This is the single ugliest car I have seen in years.
        • 4 Years Ago
        Burn it now before others find it..... NOW
        • 4 Years Ago
        @Groza: It's a Kamm-back (or will be, if it goes production)
        • 4 Years Ago
        Very cute, and much truer to the Cadillac brand than the baby Aston.

        The 3/4 scale Volt drivetrain is a great choice for an urban car, and great economy figures seem quite possible in a smaller package.

        It's quite literally, the Cadillac of Minis.
        • 4 Years Ago
        You know When I first saw the pictures I was about to comment and agree with you. Then I went back for a second look. I now sort of agree with you. I like everything from the back edges of the doors forward. That rear end is a total mess, way to abrupt. I'm guessing most people aren't going to like the extreme rake the front of the car has but I rather like it. I've always liked cars like that because when your driving them it feels like your in some sort of futuristic space ship or something. I once drove an old Pontiac Silhouette and while that this was a total piece of junk I loved the view out the front! Keep the front, fix the back, give it either doors like those on the Renault Avantime or split them into 4(2 regular, 2 suicide) and I think this could be a rather neat car. I love the idea of a small car with a great upscale interior.
        • 4 Years Ago
        @John H. Ahh thanks I never knew what that style was called. I still don't much car for it mainly because the rear pillar are just way to thick and slab sided reminds me of the awful back on the current Scion xB. If they could slip another window in the pillar I think it would do wonders for it, not to mention for rear visibility.
        • 4 Years Ago
        Probably one of the worst applications of their design language. And Cadillac grilles normally look pretty good, but this one is just awful.
        • 4 Years Ago
        At first I was like, WTF? That's ugly. Then I looked again was like, wow, that's kind of cool. Then, I noticed the interior and saw the door/shoulder goes up even to the driver's head. Then realizing the driver would not be able to turn and look over his shoulder, or would have a hard time in the the drive through, I was like WTF?
      • 4 Years Ago
      I had to read those deminsions a couple times. That sure is kinda small, but it really does look big in the photos, even the interior seems kinda roomy. Glad to see that luxury makers really are considering small for the US. Hopefully it will catch on that luxury doesn't mean big as your house.
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