• Nov 16th 2010 at 9:54AM
  • 30
By mid-2011, the Think City all electric vehicle will be available for sale in the U.S. for $34,000, before incentives. That's what Michael Lock, the company's new chief marketing officer, has told Plugin Cars. The Norwegian company plans to sell between 2,000 to 3,000 of the plastic electric vehicles in three to five stores, most likely to be located in Southern California, the San Francisco Bay Area, New York City, Washington, DC and Indianapolis, near the car's U.S. assembly plant. The two-seat vehicle will have a 100-mile range. Two features of the City are perfect for city driving: a large glass rear door for excellent visibility while parking and reversing and the ding- and scratch-resistant plastic panel body.

Think is very clear on the target markets for the City. The company does not plan on competing with other major auto manufacturers nor on selling the City as a replacement for regular gas vehicles. In fact, it believes that the car will most likely be a family's second or third vehicle. Thus, the focus is on positioning it as an eco-friendly alternative for urbanites living in environmentally conscious cities to drive around town. According to Lock:
We see ourselves as an urban city car specialist. We are not insisting this is a straight replacement for everybody for their internal combustion engine car. It's not the car that you want to do 200 miles in a day on. This is a car that's short, light, compact, easy-to-drive, has a 100-mile range, and in cities where there is congestion and infrastructure for charging, our car makes a lot of sense.
And a pile of dollars, too.

[Source: Plugin Cars]

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    • 1 Second Ago
      • 4 Years Ago
      Your situation is nothing like 'most people's'.
      Electric cars are designed primarily for urban drivers at the moment, and not everywhere has long periods of very cold or hot weather.
      The US is very unlikely to lead a move to electric vehicles, with long commutes, extreme weather and low petrol prices.
      Even in the US many millions are better suited to EV's than yourself.
      Typically most households who buy new have a second car, so can easily use the gas cars for emergencies, and many live in milder climates with shorter commutes.
      Here in the UK average use is less than 30 miles a day, petrol costs $6 or so a US gallon, and in London there is a £10/day congestion charge, waived for EVs.
      The temperature is rarely below 0 C for long.

      So there are a world of people for whom present cars will do fine, and your use is perhaps part of the 20% or so for whom it is most difficult to swap.
        • 8 Months Ago
        He is not average for the US either. Most people do not commute 100 miles a day. That is just way too much time driving.

        So one of the high-mileage hybrids, diesels, or just high-geared manual transmission cars might be best for him.
      • 4 Years Ago
      No one is stupid enough to pay that kind of money for this hunk of garbage.
      • 4 Years Ago
      The Think City seems ok but not for the price. If the Think is worth $34k then the Leaf is worth probably $20k more, which it is not. Even the e-Smart will likely be a far more well integrated and safer vehicle than the City. I've got a Smart ForTwo and that was staggeringly better made than a Think NEV I was a passenger in once. I'm sure the City will be far better than its NEV sibling but Think has neither the engineering nor testing resources to compete with any of the major manufacturers on EV production, and their highly uncompetitive selling price, even with gov't incentives, looks to be a real problem even as a niche manufacturer. mf
        • 4 Years Ago
        Forgot to mention the City should be about £5,000 cheaper than the Leaf in the UK, which is a whole lot more realistic pricing structure. mf

        > Full car status means it will also qualify for the government’s plug-in car handout come January. Although the Think City hasn’t yet gone on sale in the UK, when it does it will cost about £24,000 before grant, or £19,000 after. About five grand cheaper than a Nissan Leaf, in other words.

        • 4 Years Ago
        I'd take the Think City over the Smart. Don't forget that the Think City was designed by Ford. Ford bought think during the CARB zero emission mandate days and poured millions into designing the Think City and making it fully crash-tested and ready to go as a real vehicle so it is a big leap over the earlier Think EVs.
      • 4 Years Ago
      As i said last week: this car and any other battery cars can be driven for free with simple windmills and/or solar panels and some transformers and/or rectifiers boxes and it cost few 200$ to 1500$ approx in equipment with a good kit. The electric surplus when the car is fully charge or on the road , can serve for making hydrogen slowly ( or fast with the latest optimizer equipments) at home with water and then be transferred into this battery car along an electric generator from walmart or lowes to recharge and enhance performance when driving on the road. The hydrogen electric generator can serve to power the home and reduce dramatically utyility bills.
      • 4 Years Ago
      yeah much too expensive. Th!nk has always been quite clueless in this regard and they managed to go bankrupt quite a few times. I'm guessing they figure they can catch the few who really want it yet have money but I'm not sure that will work for long. even with the rebates.
      and what dealers do they have..

      Nissan might also drop the price of the Leaf after the first wave has been milked
        • 8 Months Ago
        I know
        • 8 Months Ago
        They've gone bankrupt several times so you want them to *lower* the price.

        You're a genius Dan!
      • 4 Years Ago
      Me think! its too pricey at $34K. Needs to be priced at $29K for a fighting chance with Nissan.
      • 4 Years Ago

      At that price, pretty much no one would go for that instead of the Leaf. What is its selling point over the Leaf? Pretty much the fact that is not the Leaf . . . an EV for someone that wants a different EV.

      I'll say it for the thousandth time . . . MAKE THE CONVERTIBLE 'OPEN' MODEL!! Having a convertible market would give the Think a difference from the Leaf that would attract some buyers. It would be a cute little convertible for driving around Californian cities.
        • 4 Years Ago
        I would buy this over the Leaf. Few reasons: 1) I never need four or five seats. Two will do. 2) I find this incredibly much more attractive. It's cute! 3) I like the fact that, from what it sounds like, I can adjust the regen braking on the Think. On the Leaf, you can go into eco-mode which *slightly* increases regen braking but at the same time cuts throttle response. I want more control.

        Now, granted, I know I'm a tiny minority. Just sayin's all!
      • 4 Years Ago
      ouch. that's way way to high of a price. Sorry. I'll wait for the I-MiEV
      • 4 Years Ago
      What a deal!


      I'm truly eager for th eelec's to catch on en masse. Specifically I'm waiting for the elec option to make economic sense. The Leaf is near, and the Volt almost as near that mark. With gas at $2.50 maybe not, with gas at $4.00, probably a good deal.

      If I can get 150 mile range minimum, 200 is better, with a better total cost of ownership, then I'm on-board with the elec bandwagon.

      I think this is the big thing keeping people from adopting elec by the millions. As the range & TCO improve over the next few years, I'm very excited for the future of the elec car....
        • 4 Years Ago
        with your needs it is far too early to be thinking about an EV. A hundred mile round trip with no possibility of recharge in inclement weather is pushing it too far.
        Diesel or hybrid is the way to go. Keep it simple.
        • 4 Years Ago
        Where did you get the 240V, 70A circuit requirement for a 200 mile range EV? Nissan recommends a 40A circuit, but are only drawing 13.75A with their 3.3kW charger. Doubling that for a 6.6kW charger would go to 27.5A. Well within the 40A circuit capacity.
        • 4 Years Ago
        Are you sure you can't charge at work? Just a 110V outlet would be fine.
        • 4 Years Ago
        "most of the cost is purely in the basic material elements not the manufacturing. "
        Maybe true for 18650 (cobalt, since cobalt is very expensive), not necessarily true for any others (esp those using manganese, which is a couple times cheaper than cobalt).

        Also, even though cell prices have stayed relatively fixed because of material costs, you are forgetting ~8% energy density improvements, which makes the cells cheaper per kWh. If this trajectory stays constant, in 5 years there will be 47% improvement over now, 116% improvement over now in 10 years. This only applies to 18650; Nissan is working toward doubling of capacity by the time the next gen of the Leaf comes out.
        • 4 Years Ago
        My problem is the 100 mile round trip commute with no charging at work.

        I live with snowy winters, and about 5 or 6 times a year I get an accident ahead of me on the highway that adds 1 or 2 hours to my commute. There's no way to predict when it will happen. To top it off, in mid-winter, it's dark when I drive in and dark when I drive home. So I can never drive an EV in winter without a seriously padded range. Feel free to label me Mr. Range Anxitey Extrordinaire, but I'll never buy a car I know I'll have towed home a few times a year. That messes up the TCO bad. Needing to have a second car for the 5% of times the EV won't meet my needs messes up the TCO too.

        A 50 amp service is all I'll ever be able to add in my current home, but keep in mind I'll only ever come near to fully discharging my battery a few times a year.

        So... 100 mile range in sunny So-Cal equals approximately what during a snowstorm at night?

        I'm not dissing on everyone's favorite topic here, I'm just taking a practical view of my reality.
        • 4 Years Ago
        Spec, it's not just the daily commute, but you have to figure the life of the battery as well. With 150 or 200 miles range, what is it going to be in 10 years? If you want to resell the car or plan on keeping it, you need a minimum range and if all batteries deteriorate, you have to start with a larger range, not to mention in cold weather, your range drops.
        • 4 Years Ago
        Yeah, I think it is going to be a while before a pure EV would work for you. I think the Volt is a better bet for you right now. I don't foresee a huge breakthrough in batteries that will radically cut the prices. Perhaps a car could be offered with an option for a bigger battery and you could get that? (Like the Tesla Model S.)

        Unless there is a material breakthrough, the battery prices probably won't come down steeply since right now most of the cost is purely in the basic material elements not the manufacturing.
        • 4 Years Ago
        Forget about a 200 mile range unless you are willing to pay big bucks for it. You really don't want such range since it adds a lot of money to the price of the car and you'll almost never use that much battery. If you are going to drive 200 miles get into a hybrid or gas car.

        Unless there is a miraculous battery breakthrough, EVs just won't have that range.

        Oh . . . and there is another factor: Charging time. For such range, you'd need a 70amp 240V charging system. I think a lot of people may have trouble installing such a system in their house. It certainly isn't possible if they only have 100 amp service. And even if they have 200 Amp service they may already have too many circuits thus making the inspector unhappy if they want to add a 70 amp circuit.
        • 4 Years Ago
        A Volt would not even be a good match for you Miles. Higher cost. and only 30% - 40% of your daily drive would be in EV mode. While 60% - 70% getting 35 mpg or less.

        A Plug in Prius or even a regular Prius might suit you better.


        Unfortunately, the EV revolution will have to wait for you. But at 100 miles per day. Moving closer to work, carpooling, mass transit, or telecommuting is the best thing you could do at the moment.
        • 4 Years Ago
        David, I didn't think the market could meet my needs today, but it's getting close to being a good choice for saving some $. (and I'm all about that)

        Richard, I didn't even think of that! I guess my situation is likely the hardest on batteries as well, eh?

        I think a near-200-mile range is going to be needed for a large slice of the population. Anyone have kids? Mine go to the hospital/doctors office with alarming regularity, and I'm not talking about the scheduled appointments. Having a dead battery for most of the rest of the evening is not ok.

        I have faith in the development of battery technology & economies of scale, and I'm hoping I see my needs met in the next 5 years or so - 10 years tops.

        So how much range do you folks think will be needed to win over the majority of the population to have an EV as their primary car? I'm thinking 100-miles of range in good weather is not for most people, as the weather is not always good.
      • 4 Years Ago
      convertibles cost more to build. Would cost even more.

      Hot seller at $19k maybe.
      Put things into perspective. It won't do nearly as much as a Yaris at $15k.
        • 4 Years Ago
        It won't cost much more to build and it will give the car a distinctive feature not available in any other pure EV.

        $19K? I assume after tax credits? At that price, they'd sell a lot of them. Of course they'd be losing money. $19K for a commuter car that will never need another drop of gasoline would be huge when gas starts costing $4/gallon again. The $15K Yaris would certainly sell more but what do you expect when comparing a brand new EV from a company people have not heard of compared to cheap conventional vehicle from the biggest automakers in the world. Put things in perspective, the EV market is just in its infancy.
      • 4 Years Ago
      Everyone keeps talking about the Think and Leaf as pure commuter cars. They aren't. They are sedans converted to electric. My perfect commuter would be built as an electric ... light and aerodynamic for extra range and lower cost. Licensed as a motorcycle preferably. I don't want 4 doors or a back seat, seating for 2 is enough. If the electric is the second car, than the family car will remain a sedan, SUV, or minivan for weekend trips or hauling the little league team. The original Aptera design, targetted at $15K was perfect. Now that they are projecting $35K for the Aptera, it sux. Put two back wheels on the X-tracer (so it can handle slick pavement) and bring the speed down (170 mph to 70 mph) and the price down to $20K and it would be perfect. The Zap Alias would be perfect (but that will never happen), The Li-Motors Wave 2 would be perfect, but apparently the builder can't be trusted. Maybe someone richer than me could import these from China: http://greenauto.en.alibaba.com/product/254047555-209282644/Electric_Tricycle.html#productDetailpageLocation
      • 4 Years Ago
      This is a great EV, I used to own one and the best city EV out there. Sadly the price is a bit high when compared to a Leaf. Since they are not as big a Nissan they lack the economies of scale to get the price down. I wish Think luck, this product is very fun, safe and practical. My dog loved the full real glass window:) I miss the Think:(
        • 4 Years Ago
        I agree, I just love that rear hatch. There's no guessing at all about how far your rear bumper is from anything behind you.
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