But General Motors didn't back down, instead challenging The Blue Oval's truck team to a mountainous tow-off. Ford refused. Instead of walking away, GM offered Pickuptrucks.com the opportunity to observe a competition between the Ford and Chevy, an opportunity the truck site couldn't pass up, with stipulations. The trucks had to be purchased off the dealer lot, equipment levels had to be as close as possible and the testing would have to be performed by Pickuptrucks.com and Diesel Power magazine, with Chevy merely looking on.
The trucks were driven out to Dillon, Colorado to the Eisenhower Pass on Interstate 70 for a 7.6-mile mountain course with grades ranging between five and seven percent at an elevation that topped two miles high. With four adults and an 18,920-pound trailer for each truck, the overall GCWR of the Chevy came in at 27,940 pounds, while the Ford tipped the scales at 28,160 pounds. The very simple goal was to determine which one-ton truck would reach the summit first, as well as to compare how their exhaust brakes performed.
[SPOILER ALERT: Follow the jump to find out who won or read the official results at Pickuptrucks.com]
The winner? The Silverado HD managed to win every segment, and by a shockingly wide margin for a truck that's supposed to be down on power, at least on paper, compared to its competitor. For example, the Silverado finished the 7.3-mile uphill haul a full two minutes before the Ford, with an average speed 11 miles per hour faster than the Super Duty.
Coincidentally, not ten minutes after Pickuptrucks.com published the results of its competition, Ford issued a press release (below) extolling the virtues of its heavy-duty truck. In particular, the release points out that the Super Duty currently commands a 50-percent share of the heavy-duty pickup market, and that Ford's truck alone accounts for 80 percent of the segment's growth this year.
* Ford Super Duty grabs 50 percent of heavy-duty truck market, its highest since 2001
* Super Duty accounts for 80 percent of this year's growth in the heavy-duty segment
* Two all-new engines, including award-winning 6.7-liter Power Stroke® diesel, help lead the way
DEARBORN,Mich., Nov. 15, 2010 – One of every two heavy-duty pickups sold in the United States in the first nine months of the year is a Ford F-Series Super Duty.
The new Super Duty dominates the heavy-duty pickup segment with 50 percent of total heavy-duty sales, an increase in market share of 5 percentage points over the same period last year – its highest share since 2001. This is according to a Ford analysis of recently released registration data by R.L. Polk.
Furthermore, the heavy-duty pickup segment is growing – up 17 percent over last year – and Super Duty accounts for 80 percent of that heavy-duty segment growth.
The all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke diesel engine has helped drive Super Duty's sales performance in 2010. In September, the engine was recognized by Ward's Automotive as Best Diesel Truck Engine after rigorous testing against competitive trucks.
Rated at 400 horsepower and 800 lb.-ft. of torque, the new engine delivers the best-in-class towing and hauling capability as well as highest fuel economy in its class, a full 20 percent better than the outgoing model. Click www.fordvehicles.com/2011superduty/.
The 2011 Super Duty, which went on sale in April, also received a new 6.2-liter gas engine. Other upgrades include a new six-speed automatic transmission, live-drive power takeoff technology, a new instrument panel, factory-installed fifth-wheel towing package and more.
"As always, our goal is to better satisfy the needs of our customers. Super Duty's continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding," says Doug Scott, Ford Truck Group marketing manager.
In October, Ford's entire F-Series lineup became the first nameplate in the industry in 2010 to top 400,000 units sold.
The new 2011 F-150 arrives in dealerships later this month with the most extensive powertrain makeover in the 62-year history of F-Series. Among the new engines coming are two fuel economy leaders: the 3.7-liter V6 at 17 mpg city, 23 mpg highway; and the 5.0-liter V8 at 15 mpg city, 21 mpg highway. The truck also offers the 6.2-liter V8 in specialized models. The highly anticipated 3.5-liter EcoBoost™ engine-powered F-150 comes to market early next year.