• Nov 15, 2010
2010 Honda Civic (JDM) – Click above for high-res image gallery

According to a report from Japan's Nikkei.com, Honda will stop selling the Civic sedan in its home market as soon as existing inventories run out. As customers shift their focus towards MPVs and more compact vehicles, the popularity of the Civic has dwindled substantially in Japan – only 452 of the trusty Honda sedans were sold in the automaker's domestic market during the month of October.

Honda is still committed to offering the Civic sedan in other markets, such as the United States and Europe, where sales numbers are substantially more robust. In fact, new versions of both the U.S.- and Euro-spec Civics are set to bow sometime next year. Honda will continue to manufacturer Civic sedas at its Suzuka plant for export purposes. It's unclear whether Honda will continue to import the European-built Civic Type R Euro hatchback into Japan. Thanks for the tip, Jim!



[Source: Nikkei.com]


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  • 43 Comments
      • 4 Years Ago
      You are exactly right ajkl

      This is something that ALL auto manufacturers are guilty of. Remember the 1st Toyota rav 4 and Honda CRV?, now they are getting close to becoming what was considered Full Sized almost 15 years ago. I could go on but I think everybody gets the point.

      I could also just as well add that the average person could stand to lose about 40-80lbs in order to prevent manufacturers from needing to design their next vehicle release with a much wider stance with wider seats to very comfortably seat your typical average 350+ lb gargantuan rear.
        • 4 Years Ago
        The RAV4 has grown CONSIDERABLY since its introduction in the US.

        The CR-V has not really grown much at all, maybe 3 inches since its introduction.

        Check the figures....
      • 4 Years Ago
      This isn't unsurprising.

      As others have brought up, first, there is size inflation across all manufacturers. Compare a compact now, to a "mid-size" sedan 20 years ago, and the compact is larger than the 20-year old midsize. Civics bigger than Accords, Corollas larger than Camrys, Polos larger than Golfs. This adds weight, cost, and reduces fuel efficiency, and increases insurance cost.

      Japan also produces Kei cars which aren't sold in other markets (i.e. the US). Think Scion xB styled vehicles with 600cc engines. They're buzzy, but fuel efficient, very simple, not very long (more can park in less space), cheap, and cheap to insure. Go to Honda.co.jp and notice how incredibly different the line up is. What sells? The smaller, boxy vans and MPVs with the smaller price tags.

      Next, Japan has a mass transit network worth a damn. One of the better ones on the planet. In the US, mass transit isn't viable for most people that are more than 15 miles outside of a major city, certain urban areas excepted (LA, NYC, Chicago, Boston, DC) due to extended commuter rail networks. Mass transit works extraordinarily well in Japan. Living in Boston, my MX-5 is 100% luxury, and 0% necessity. Why buy a car, insure it, garage it, etc. when you can spend that money on other things? Granted, when I lived 50 miles south of Boston, in a city with 100K people, you barely had buses. You needed a car. This is not the case for much of Japan.

      Finally, younger audiences have no interest in bland, less fun, boringmobiles when new gadgets and such allow them to do things that hold their captive interest. Auto manufacturers have failed Generation Y in general but not having inexpensive, fun cars -- modern versions are overweight, large, more expensive shadows of their former selves. Those just starting out aren't anywhere near their peak earning potential, and grads are taking 10-30% pay hits from 10 years ago just to land a job (and that cut will haunt them for 10-15 years as they try to catch back up to where they would've been if not for the financial crisis).

      Civics not selling in Japan? I'm not surprised.
        • 4 Years Ago
        Honda top sellers in Japan are Fit, Freed and StepWagon. I think Honda sold more than 21000 Fit in Japan for the month of October. Anyway, here is Honda sales for top three models for the first half of 2009 (April-September).



        Fit was the industry's second best-selling car among new vehicle registrations for the first half of the current fiscal year, with sales of 90,074 units. Freed was the industry's fifth best-selling car with sales of 51,075 units. Step WGN was the industry's seventh best-selling car with sales of 43,335 units.


        Life was the industry's seventh best-selling car among mini-vehicles for the first half of the current fiscal year with sales of 32,895 units. Zest was the industry's tenth best-selling car with sales of 21,905 units.
        • 4 Years Ago
        Error in my post replying to Rob. Should read first half of 2010, not 2009.
      • 4 Years Ago
      I guess the JDM Civic Type-R is dead soon. At least the Euro Civic Type-R will be alive and well.
      • 4 Years Ago
      Without reading the actual source, perhaps this just means they're going to stop selling the *current* Civic sedan, and they will resume sales once the 9th generation 2012 model comes out.
      • 4 Years Ago
      Japanese models have generally had slightly higher content than their USDM counterparts. Now that they won't be selling the civic in the land of the rising sun, I guess there goes all those good parts. I wonder if this is the start of a trend. Nonetheless, a bizarre move by Honda. Without a high quality JDM model to base the decontented USDM of off (albeit this isn't as much of a problem in the new decade as it was in the 90's), i'm not surprised that the next gen US honda civic sees a non-competitive amount of improvement.
      • 4 Years Ago
      It just shows how the auto markets vastly differ from continent to continent (or even country to country). I guess every nation has different culture/tastes/needs, its actually amazing how similar and yet how different humans are. Here in USA Civic is a household name and perceived as the best small car in its class with yearly sales of over 300,000 and yet in the homeland of Japan it will be discontinued.
      • 4 Years Ago
      The problem with Japan
      1. Not many young people want to own or drive a car. (Too expensive for them, My Japanese friend told me in the city you must show them you have a parking spot before you could buy a car damn that is crazy.)
      2. Their public transport is VERY dependable.
      3. Their country is not huge so traveling using mass transit is VERY convenient.
      4. Those people who could afford to buy a car are MOSTLY old people so their taste or preference is more toward economical, practical (Could be use for business, can carry a lot of stuff, small enough to park in tight places, dependable so it has low maintenance cost and cheap to operate)

      That is why many of those small boxy cars are very popular in Japan. In US it doesnt make sense to get those boxy small car unless
      1. You are very practical (every inch of space in the car can be use)
      2. You use it as working car (small deliveries/salesman car)
      3. You wanted to save money because it cheap to operate and own.
      • 4 Years Ago
      I agree with Rob gosh my posting same comment like his.
      • 4 Years Ago
      It's Honda's own fault for making the Civic bigger and bigger each generation.
      • 4 Years Ago
      Dammit, Autoblog. Get with the times and allow users to edit/delete their posts...
      • 4 Years Ago
      Just 452 sedans? That's ridiculous. That's like the number of Civics sold every day in America.
      • 4 Years Ago
      That's an Acura CSX, not a Honda Civic. Get it right Steven Ewing.
        • 4 Years Ago
        an Acura CSX is just a rebadged Honda Civic
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