• Nov 15, 2010

2012 Ford Focus EV – Click above for high-res image gallery

Ford is gearing up to launch the 2012 Ford Focus EV, and the automaker has selected 19 target markets for its first-ever all-electric passenger car. A press release can only reveal so much emotion, but we would like to believe the copywriters had a Howard Dean-like moment as they rattled off the markets that include 14 states and Washington, D.C.

Ford is working with local government agencies and utilities in the selected markets to help prepare for the launch of the EVs. Its efforts are focused on consumer outreach, education programs and providing information on charging needs. Ford also wants to make sure the local power grid will be able to support the increased demand caused by the vehicles.

The Focus Electric, which will reportedly have a 100-mile driving range, will go on sale towards the end of 2011. It will be produced on the same assembly line as the traditional Focus, allowing Ford to alter production based on demand. Click through to the jump to see if your state is on Ford's initial markets list.




[Source: Ford]
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Ford names first markets to sell Focus Electric, the company's first all-electric passenger car

* Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011
* Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification
* Focus Electric is Ford's first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge
* Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid


DEARBORN, Mich., Nov. 15 – Ford Motor Company has announced first markets that will sell the Focus Electric, Ford's first all-electric, zero CO2-emissions passenger car.

The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

"There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible," said Mark Fields, President of the Americas, Ford Motor Company. "This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country."

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers' needs.

Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles

Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric's motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Collaboration between Ford and local authorities
Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

"Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities," said Mike Tinskey, Global Manager of Electric Vehicle Infrastructure, Ford Motor Company. "Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out."

As part of its electrification outreach, Ford has been conducting the "Charging Into the Future: The Ford Electric Vehicle Tour." The 14-city tour promotes Ford's electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of Ford's overall product sustainability strategy. Ford's aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

Ford's electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company's global vehicle platforms in order to develop affordable choices for consumers.


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  • 19 Comments
      • 3 Years Ago
      I have a 2010 prius, but when wife trades in accord, I will definitely buy this, as by then in a couple years will prob. have better range...ford ceo mulally has said a lot of green things, never took govt/taxpayer money and is true free enterprise..anybody still supporting gm are hypocrites and not 'patriots'...I think it looks better than leaf, as well....
      • 4 Years Ago
      I'm pretty surprised to see some northern cities being picked. A lot of manufacturers avoid the colder climate areas with an initial launch because of the negative effects it has on battery life. Saddened that Philly did make the cut. Not that I was planning on buying one but it would have been cool to see some scooting around in near silence.
        • 4 Years Ago
        You'd almost think they took a political survey. With few exceptions this is a list of environmental strongholds in the US, so they should have more potential sales. They also seem to do a good job of covering a broad range of climates, so they'll be able to collect a lot of useful data about relative performance and operational cost. (For instance, Richmond, VA has one of the highest electricity rates in the US. Seattle has one of the lowest.) Overall it seems like Ford is being very smart about this. What they learn might yield something amazing in the 2020 timeframe.
      • 4 Years Ago
      Yes, it includes my town. Ford had a test drive two weeks ago but I missed it.

      I feel that Ford's liquid heated/cooled battery will be superior to the Leaf's version. Not to mention that the Focus EV looks 10x better. That being said, 100 miles per charge is still to low for me. When they reach 150-200 miles per charge, I would buy one.
        • 4 Years Ago
        "When they reach 150-200 miles per charge, I would buy one."

        I agree. I'd describe my driving style as "spirited", so that 100 miles probably will turn into 75ish by the time I'm done having my way with it. And with my 30 mile commute to work, making a quick stop somewhere after work probably wouldn't happen unless it's right en-route.
      • 4 Years Ago
      WHOO HOO! Raleigh/Durham/Chapel Hill NC is on the list! My husband and I will take two!
      • 4 Years Ago
      That front-end is much nicer.
      • 4 Years Ago
      Since everyone seemed to miss this, the car featured in the photos was the car did for Jay Leno's show. They new electric Focus will be the same body style as the 2012 Focus.

      • 4 Years Ago
      Living in Michigan I always wonder what the winter range will be. Or the Summer range in the south for that matter...
        • 4 Years Ago
        I'm surprised that Minneapolis-St.Paul isn't on the list. In the Twin Cities metro area there are around 3.5 million people who statistically are relatively well educated, middle-income suburbanites, that are somewhat liberal, supportive of the environment, and tend to purchase domestic vehicles.

        It seems like a fairly good test market for Ford's Focus EV. The two possible reasons why they didn't bring the Focus to MSP were probably low temperatures and deep snow fall in the winter, to echo @miles question.

        But what about Detroit, surely it gets cold, as does NYC and Chicago, right? Yeah, I suppose so, but not like in MN. Plus, there are certain cities in the US that Ford and the other auto manufacturers are almost obliged to have a presence in for commercial reasons - chief among them are Detroit, NYC, and LA.

        I hope this car does well, I like the vehicles that Ford has been developing over the last few years, especially the Fiesta, the Fusion, and the Edge. I hope the the Focus EV does well also, I just wish it showed its face in MN. Not that it really matters, I'm only a few minutes form Raleigh-Durham in NC anyway.
      • 4 Years Ago
      Washington DC? Sweeeeet.

      I can't wait to see these zipping around the streets around here. I think this will blow the Leaf out of the water. It looks much better and is more practical.
        • 4 Years Ago
        I'll agree this looks better than the Leaf and the Volt (and much better than the regular Focus), but why is it more practical exactly?
        • 4 Years Ago
        @ Dest

        It is larger.

        I believe the Leaf is a B segment sized vehicle while the Focus is a C segment.
        • 4 Years Ago
        Awesome! This was on The Jay Leno Show like a year ago! The official celebrity driver car!
        • 4 Years Ago
        Nothing zips around the streets of DC. Its like rush hour 24/7.
      • 4 Years Ago
      No Fort Worth, TX :(
      • 4 Years Ago
      Honestly from an interior and exterior styling standpoint I would rather get this than either than Volt or the Leaf.....maybe that's just me.
      • 4 Years Ago
      If they are launching in LA and San Diego then that almost includes Orange County by default, right?
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