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Ford Focus Electric - Click above for high-res image gallery

Want to buy a Ford Focus Electric when they become available in about a year? We now know where the cars will be first hit the market:
Atlanta, Austin, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, New York, Orlando, Phoenix, Portland (OR), Raleigh Durham (NC), Richmond (VA), San Diego, San Francisco, Seattle, Tucson and Washington, D.C.
Ford is logically following the path taken by plug-in vehicle pioneers Nissan and Chevrolet by picking cities for the electric car launch that are well-suited for plug-in vehicles, "based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification." Mark Fields, Ford's President of the Americas, said a statement that:
This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.
So, it sounds like, if you want a Ford plug-in in 2012, maybe you should go out and buy a hybrid today. Or convince your neighbor to do so. Or move.

[Source: Ford Motor Company]

PRESS RELEASE

FORD NAMES FIRST MARKETS TO SELL FOCUS ELECTRIC, THE COMPANY'S FIRST ALL-ELECTRIC PASSENGER CAR
  • Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011
  • Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification
  • Focus Electric is Ford's first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge
  • Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid
DEARBORN, Mich., Nov. 15 – Ford Motor Company has announced first markets that will sell the Focus Electric, Ford's first all-electric, zero CO2-emissions passenger car.

The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

"There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible," said Mark Fields, President of the Americas, Ford Motor Company. "This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country."

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers' needs.

Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles

Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric's motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Collaboration between Ford and local authorities
Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

"Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities," said Mike Tinskey, Global Manager of Electric Vehicle Infrastructure, Ford Motor Company. "Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out."

As part of its electrification outreach, Ford has been conducting the "Charging Into the Future: The Ford Electric Vehicle Tour." The 14-city tour promotes Ford's electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of Ford's overall product sustainability strategy. Ford's aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

Ford's electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company's global vehicle platforms in order to develop affordable choices for consumers.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
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  • 16 Comments
      • 2 Months Ago
      You guys got a winner ....why not a color match side molding to protect the door dings everyone seems to get in parking lots ....sign me up ....where do i get one !
      • 2 Months Ago
      What happened to the hot orange hatch from Jay Leno's Green Car Challenge? Please tell me that sedan in the photo is just a test mule, and they'll be selling it in hatch form.
        • 2 Months Ago
        @Dan, nope the Jay Leno show car was an electrified old model European Ford Focus. It's better looking than the bland American Focus but it's not the new car. Ford has never shown an actual Ford Focus Electric model.

        I hope the Focus Electric will be available as sedan and hatch, again Ford hasn't said.
        • 2 Months Ago
        @Dan, nope the Jay Leno show car was an electrified old model European Ford Focus. It's better looking than the bland American Focus but it's not the new car. Ford has never shown an actual Ford Focus Electric model.

        I hope the Focus Electric will be available as sedan and hatch, again Ford hasn't said.
        • 2 Months Ago
        yes pic above is old and not the one.
        It will be same as Jay Leno had. (probably not orange though... or will it?)
      • 2 Months Ago
      Why don't they choose Nashville, TN and copy the infrastructure that will ALREADY BE THERE from the rollout of the Nissan Leaf!
      • 2 Months Ago
      Ha! Nothing for the 2011 model year....I don't have to eat my cheese hat!
      • 2 Months Ago
      When is Ford going to reveal:
      1. Production capacity? Ford says it can vary according to demand, but are they ordering 500 or 5000 powertrains from Magna?
      2. Whether the Focus Electric will be sedan, hatchback (Ford calls it a "five door") or both?
      3. An actual Focus Electric prototype? Ford revealed the gasoline 2012 Ford Focus months ago, I'm tired of seeing the old mules and the Jay Leno car.

      The 2012 Focus hatchback looks nice, though very Mazda-ish
      http://www.fordvehicles.com/cars/focus/2012/features/#page=FeatureCategory2
      • 2 Months Ago
      And naturally, I'm bypassed again. No Volt, no Leaf, no Focus for people who don't live in one of the select cities.

      Just as naturally, they'll say this is because we're not as interested.
      • 2 Months Ago
      I'm outside of Austin and couldn't use it anyways, but is it going to be that ugly ass version of the Focus or the new model coming out?
        • 2 Months Ago
        That grey pic above is the old version.

        The one that's coming out is going to be like (same as) the one from Jay Leno's car challenge.
      • 2 Months Ago
      To clarify, the Focus BEV will be neither the picture shown above nor the car on the Jay Leno show. The picture here is a test mule on the present Focus. The car for the JL show was a cobbled up European Focus done expressly for the show. For the best indication of what the car will look like, take a look at the 2012 Focus on Ford's web site.

      The new Focus will begin production in late January in what is essentially an all-new flexible plant in Michigan, and will be simultaneously launched in Europe. All we have right now is that the Focus BEV will be "later in 2011" and an estimate from a Ford VP of 15,000 units in 2011 which tells me 3Q. Similar to the Leaf, the BEV will be constructed in a manner that it can be flexed into the main assembly line, so there is the possibility of more (or less?) volume. As in any product, there is a supply chain of batteries, motors, and electronics that have to react to volume swings, and there can be production "break points" that could require additional investment on the part of Ford or its suppliers.

      We are heading into the auto show season, so I see this announcement as a preview with more questions being answered as Ford is likely to show the finished product at either LA or Detroit. There is a lot we don't know, including body style availability, appearance changes, and performance.

      Ford is being pretty gutsy in introducing the Focus BEV to cold-weather climates, and also adding the mountains in Denver. I hope they have a good communication system with the customers backed up by testing data that would indicate performance characteristics in these climates which could be substantially less than more favorable climates the Leaf is heading into. If the customers are willing to go along for the ride, great. But they should know going in that they are likely to get less than nominal performance, particularly if the car sits outside at ambient winter conditions while not being charged. And keeping the car plugged in in an unheated garage will require more juice to keep the batteries temperature conditioned.

      But the more the merrier as far as I'm concerned.
      • 2 Months Ago
      EVSuperhero, you gonna give this car a spin?
      • 2 Months Ago
      Houston. ABOUT TIME!
      • 2 Months Ago
      How much is it going to cost. That is what we all want to know.
      • 2 Months Ago
      Denver, FINALLY.
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