• Nov 13, 2010

Nissan unveils its new JDM minivan, the Serena – Click above for high-res image gallery

Nissan has pulled the wraps off its updated Serena minivan, a feature-packed people mover that's only sold in the Japanese market. For the past three years (2007 to 2009), the Serena has been the top-selling minivan in Japan. Now it appears to have gotten even better.

The all-new Serena is roomier, has updated user-friendly features and a newly-developed MR20DD engine. The MR20DD boasts direct-injection, twin valve timing control (VTC) and Nissan's new Idling Stop control. Paired with Nissan's Xtronic CVT, the Serena achieves a 25 percent improvement in fuel economy over the outgoing model. Also, compared to the 2005 Serena, the new van produces 75% fewer exhaust emissions.

Full specs on the new Nissan Serena are available in the press release after the jump.



[Source: Nissan]
Show full PR text
Nissan Releases All-New Serena Minivan YOKOHAMA
(Nov. 8, 2010) - Nissan Motor Co., Ltd. today announced the launch of the all-new Nissan Serena minivan, which goes on sale November 29th at Nissan dealers nationwide.


Since its launch in June 1991 through the current third-generation model, Nissan Serena has been acclaimed by customers, especially families, for its roomy comfortable cabin, great drivability and versatile seat configurability. It has achieved the No.1 position in minivan sales for three consecutive years, from 2007 to 2009*1, as well as surpassing one million in cumulative units*2 sales in Japan this past February, making it an enduring bestseller since introduction.

The all-new Serena, with its advanced interior spaciousness, user-friendliness and Serena DNA, now adds best-in-class*3 fuel economy of 15.4km/L (10-15 mode)*4 to its long list of attributes. Serena is equipped with Nissan's new Idling Stop system, which adopts an ECO motor that restarts the engine and also serves as an alternator during deceleration. The engine restarts quicker and is quieter with ECO motor, providing a natural driving feel and enhanced interior comfort.

Equipped with a newly developed direct-injection engine with Xtronic CVT, the new Serena achieves both a 25 fewer exhaust emissions than 2005 standards in every grade. This qualifies the vehicle for the tax exemption for environmentally friendly vehicles*5, which provides for a 75% reduction of both new vehicle acquisition and weight taxes.

Key features of the new Nissan Serena are:
1) Spacious Interior Space
  • A roomy cabin, where all members of the family can travel comfortably
  • A large cargo area, which accommodates large-size recreational and leisure equipment, satisfying the needs of the entire family
  • A new level of interior openness, created by a large windows, enhancing passengers' enjoyment
2) Ease of Use
  • User-friendly features such as large luggage compartments, which provide added convenience for many different activities, including family trips
  • Cockpit with excellent visibility, making driving easier and more comfortable
  • Effortless 2nd and 3rd row ingress and egress, even for children Various seat configurations, such as a walk-through mode with the Smart Multi Center Seat
3) Exciting 'Eco' Features
  • Best-in-class fuel economy with Idling Stop system
  • Advanced meter, which visually provides eco drive information (Multi Graphic Upper Meter)
1. Design Serena's smooth, flowing exterior design sets it apart from conventional minivans' boxy styling. Its "Space Cabin" interior embraces the family, combining Serena's symbolic, stair-like waistline, large triangular windows that provide excellent visibility and panoramic windows that offer a view of the spacious cabin from the outside.

The distinctive front mask styling with large front grille and bumper expresses a sense of unity, while the four large headlights accentuate the look of boldness. Serena also features sporty upward-slanting D pillars, beautiful crystal-like clear rear combination lamps and three-dimensional high-mounted stop lamps, which add to the impression of sportiness.

Inside, Serena's open interior space is enhanced by the large windows and the open panoramic roof with emotional pale blue illumination. The advanced, high quality center instrument cluster includes glossy finisher and switches, while the Multi Graphic Upper Meter adopts blue and white lights to provide excellent visibility and advanced performance.

2. Driving Performance The new Serena's outstanding driving performance is the result of a combination of its advanced, efficient engine design with Idling Stop system, stable maneuverability and advanced aerodynamics.

The newly developed direct-injection MR20DD engine offers both excellent fuel efficiency and high torque, which are realized, in part, through improved thermal efficiency by directly injecting the fuel into the cylinder. Since the engine achieves high low-to-middle speed torque, less accelerator pressure is needed, reducing excessive fuel consumption. Stable acceleration also supports Eco-drive efforts. Improved fuel efficiency also results from use of twin VTC (Valve Timing Control) to improve intake and exhaust efficiency and efforts to reduce friction in various detailed parts. The Xtronic CVT, tuned specifically for use with the new MR20DD engine, also helps provide superb fuel efficiency, smooth response and enhanced dynamic performance.

Serena's Idling Stop system (with ECO motor) is standard on 20X, 20G and Highway STAR models. It automatically stops the engine when the car is stationary, such as when waiting for a traffic light to change, helping Serena achieve best-in-class fuel economy. Instead of the existing gear-type engine cranking system with starter motor, a belt-type engine cranking system with ECO motor is adopted. The ECO motor restarts the engine by directly rotating a pulley, which is directly connected to the crank through the belt. The engine not only restarts in a shorter time, but noise is reduced when restarting, by eliminating use of a starter motor.

A meter display shows how long the system functions and how much fuel is saved. While Idling Stop is engaged, the air-conditioner works only as a ventilator. If the system detects an increase in interior temperature, the engine restarts and the HVAC system switches to air conditioning again to maintain a comfortable cabin environment.

The new Serena minivan also offers improved aerodynamics performance and stable maneuverability. Through use of revised front bumper and rear combination lamps shapes, air resistance is reduced by approximately 8% compared to the current model, which improves fuel efficiency. In addition, torsional rigidity is improved through use of a new circular structure for door openings. The Highway STAR grade adopts shock absorbers with high-speed damping control, which improves driving comfort in nearly every situation.

3. Packaging, Seats and Sliding Door Compared to the previous generation, the new Serena's interior dimensions are all increased, including the interior length, which is 300mm longer. With the largest glass front window for 5-number grade cars, great visibility for easier driving and never-before-seen openness are ensured. Triangle windows provide better visibility for the driver and the lower waistline enhances side visibility, which helps the driver see pedestrians more easily.

The impressive packaging space includes a large-capacity underfloor compartment capable of holding a baby stroller or a 9-inch golf bag horizontally, even when the 3rd row seats are in use.

As in previous generations, the new Serena offers a highly versatile interior. There are fourteen variations of seating configurations with a wide sliding range of seats and Smart Multi Center Seat, which can serve as a table or an armrest. Since the Smart Multi Center Seat moves back and forth, passengers can walk through the 2nd row to the 3rd row seats despite that it is an 8-seater. Also adopted is a Smart-up Third Seat, in which the 3rd row seat can be retracted at a lower level by an innovative link mechanism. As the retracting position is 175mm lower than the previous model, visibility for rear side windows is enhanced. For 20G models, an Easy Clean Seat covered with a special coating is adopted. Spills on this seat can be removed by wiping with wet cloth without a cleaner. Pull-down sunshades for the 2nd row windows, which shut out 90% of light, are standard on all grades.

In addition, convenience is enhanced through use of a wider slide door opening (compared to the previous model), which makes getting in and out of the vehicle while holding a child, and putting on or down child safety seats, easier. When both hands are full of baggage, the One-Touch Auto Slide Door automatically opens/closes with a single touch of a button on the door.

4. Advanced Technologies and Equipment The new Serena also offers a range of advanced technologies and equipment, starting with the Multi Graphic Upper Meter. In addition to the speedometer and tachometer, the ECO meter is adopted to show current driving conditions. Three functions can be alternately displayed - Instant Fuel Consumption Display function, which simultaneously shows the average fuel consumption; Eco-drive Navigator function, which shows the appropriate acceleration condition based on the vehicle speed; and Idling Stop Timer function, which easily identifies how long the Idling Stop system has been functioning.

The Around View Monitor, a factory installed option on 20G and Highway STAR models, is ideal for use in garages and when parallel parking. The system utilizes a voice guidance system, simulated steering direction indicators, and reverse positioning displayed on the monitor (Parking Guide System). The front/rear wide view monitor gives priority to safety with a 180° perspective view when negotiating visibly difficult intersections and reversing from parking lots. By registering the visibly difficult intersections in the navigational map, when the vehicle stops at these points, it automatically activates the front Wide View Monitor Navigation.

Intelligent Air-conditioning System is standard on the 20G model and utilizes a high concentration Plasmacluster ion generator*6 and advanced filters (Vitamin filter) in the Intelligent Air-conditioning System. The high concentration Plasmacluster ion provides more comfortable cabin space as it helps keep the skin moisturized*7 and reduces interior odors. The Advanced filters (Vitamin filter) clean the air coming from both inside and outside the vehicle and generate Vitamin C to help keep the skin and hair moisturized.

CARWINGS Navigation System (Integrated Digital Terrestrial Signal/HDD system) is another factory-installed option. Also available as an option is the Carwings Navigational System (Integrated Digital Terrestrial Signal・HDD system). It features the most advanced map updating system available with high-speed route calculation, built-in digital with automatic signal tuner (12 SEG/ 1 SEG) and an iPod®*8 compatible entertainment system.

Finally, a large 11-inch Electronic Retractable Monitor is available as a factory-installed option on 20G and Highway STAR models. Monitor size is 1.6-times larger than the 9-inch conventional model display, allowing greater visibility even from the 2nd and 3rd row seats.

Other Key Features include:
Auto light system (linked front wipers, dawn sensors) (12G, 12G FOUR)
Optimum light distribution, multi-reflector halogen headlights (manual control)
Xenon headlamps (Factory-installed option on 20X, 20G and Highway STAR)
Halogen fog lamp-equipped front bumper (Standard on 20G and Highway STAR)
Electric retractable remote control body-colored door mirrors with integrated side turn lamps
LED High-Mount Stop Lamp
VDC (Vehicle Dynamics Control) with Traction Control System (TCS) functionality included
Hill Start Assist
ABS (Anti-lock Braking System) + Brake Assist + EBD (Electronic Brake force Distribution control system)
SRS curtain air bag system and SRS side air bag system for driver and front passenger (Factory-installed option on 20G and Highway STAR)
SRS air bag system for driver and front passenger Load limiter equipped double pretensioner seatbelts for driver seat
Load limiter equipped pretensioner seatbelts for front passenger seat
Front seat Active Head Restraints
Second seat ISO FIX Child seat anchor (right and left)
High-strength body construction (Zone Body) Body construction for pedestrian protection
Low-Friction Seatbelts
Seatbelt independent buckle (Standard on 20X, 20G and Highway STAR)
ASCD (Auto Speed Control Device) (Standard on 20X, 20G and Highway STAR)

Sales target: 5,400 units/month
Price range: 2,163,000 yen to 2,761,500 yen, including consumption tax
Sales launch events: December 11 (Sat.) - 12 (Sun.), 18 (Sat.) - 19 (Sun.), 2010

*1: 2007 (Jan. - Dec.): 77,544 units, 2008 (Jan. - Dec.): 72,927 units, 2009 (Jan. - Dec.): 78,836 units. (According to JADA). Minivan refers to vehicles with three rows of seating, which are made in Japan.
*2: Total domestic sales of 1,006,599 units from June, 1991 to the end of February, 2010. (According to Nissan)
*3: 2.0L class minivan for eight passengers (three rows of seating) (As of Nov. 2010, according to Nissan)
*4: Fuel consumption rate on 10-15 mode driving (Judged by MLIT)
*5: By achieving both SU-LEV certification by emitting 75 improvement in fuel economy over 2010 standards, automobile acquisition tax for new vehicles registered until March 31st 2012 will receive a 75 reduction. In addition, automobile tax for the next year of registration for the vehicle that will be newly registered until March 31, 2012, will be reduced by 50%.
*6: 'Plasmacluster' and 'Plasmacluster ion' are registered trademarks of Sharp.
*7: Results depend on individuals and working conditions. Tests conducted by Soken. Ion density: 25,000/cm3. Amount of skin moisture on the temple area of the subject.
*8: iPod is a registered trademark of Apple Inc in the United States and in other countries.


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  • 33 Comments
      • 4 Years Ago
      The Serena sounds like the cousin of the Sienna that no talks about, lol.
      • 4 Years Ago
      please tell me that this van is NOT heading to the states. this makes Hondas new van look very pretty.
      • 4 Years Ago
      The Serena has always been ugly so this new model is no surprise
      • 4 Years Ago
      LOL..I might never have seen such ambiguous styling on a new minivan!! if you want to see how a mnivan can look great/modern check out citroens Grand C4 Picasso :

      http://www.citroen.co.uk/new-cars/car-range/citroen-grand-c4-picasso/#/new-cars/car-range/citroen-grand-c4-picasso/
        • 4 Years Ago
        lol who cares, it's a minivan...
      • 4 Years Ago
      Very very nasty, sorry it looks like it was styled in the early 80's or the result of our pet cat hacking up a fur ball! . . . . 0/10 Must concentrate harder Datsun
        • 4 Years Ago
        What the hell is a Datsun? Wake up old man, it's not 1978 anymore. This car serves a purpose, and that's how it was designed. And if your cat is hacking up a furball, that's a sign of bad hygiene, and a badly hygienic household, which would signify that you live in a slovvenly household, which IN turn would signify that you sir, are a Slob.
      • 4 Years Ago
      That's just plain nasty ugly. The squared off back end just doesn't flow with the rest of the vehicle. The overall proportions are just "off", very similar to their upcoming cargo truck/van thing'ies. Don't bother bringing this to the US!

      • 4 Years Ago
      what kind of drugs are Nissan's designers on lately?
        • 4 Years Ago
        Designers that can't think outside the box...

        Really this is one of the ugliest things on the road.... With Mazda going crazy with lines and Nissan going back to the early nineties, it looks like Ford will have the only desirable MPV....
        • 4 Years Ago
        Really, really bad ones.
        • 4 Years Ago
        they aren't. these kinds of things do appeal to the Japanese customer. Every Japanese maker has at least one offering like this for the domestic market, e.g. Toyota Alphard, Honda FREED and STEPWGN, and so on.

        the Japanese seem to have an appreciation for things like this that are cubes or boxes. Don't know why. The Ford Flex would probably sell a few over there if it wasn't so big (and wasn't LHD.)
        • 4 Years Ago
        Yes, the Japanese have different needs than Americans. For one thing, roads are often very, very narrow here, and cars often have to live in parking spots that the average American couldn't walk into. Tall, narrow boxes make a lot of sense here, particularly when you've got kids and can expect to spend many, many hours in holiday traffic jams. Not everyone lives in Oklahoma, you know.
        • 4 Years Ago
        Um, these are JDM models. This is what the Japanese LIKE. I know it's hard to believe that their tastes aren't the same as that of Americans.

        And Nissan America's designers designs Nissan's cars for America, so they're not the ones that designed this. Nissan USA's been doing a really good job late imo..
      • 4 Years Ago
      What has been seen cannot be unseen.
      • 4 Years Ago
      Nice dash and an excellent powertrain. Nissan's probably the best of the Japanese Big Three these days.
      • 4 Years Ago
      The Kia Sedona looks much better.
      • 4 Years Ago
      Well... At least it looks BETTER than the Nissan Juke.
      • 4 Years Ago
      Not nearly as awesome as some of the other vans Japan gets, but the gauge cluster is pretty sweet!
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