• Nov 11, 2010

If Volkswagen has taught us anything, it's that you can never be too rich or have too many high-dollar automakers under your umbrella. Europe's largest auto group already encompasses Lamborghini, Bugatti and Bentley, is in the process of absorbing Porsche, and makes a couple more six-figure sports cars with Audi badges. But according to reports coming in from Europe, VW has its eyes set on acquiring yet another top-dollar automaker: Ferrari.

Given that it already owns Maranello's most direct competitor, you might be inclined to file this report in the "wild rumor of the day" category and be done with it. And while you'd certainly be justified, there's a whole lot of eyebrow-raising statistics surrounding this report. Rival Fiat group has been looking for ways to raise capital to keep both itself and Chrysler going, and selling stake in Ferrari has been tipped as a possible avenue. Reports have also linked Volkswagen – which reportedly has some $27 billion in cash on hand – with a possible Alfa Romeo takeover.

For his part, Fiat/Chrysler CEO Sergio Marchionne says neither is on the table, but Volkswagen chairman Ferdinand Piech has shown us nothing if not a penchant for buying up any brands he fancies. Given the fact that Fiat needs cash and Volkswagen is willing to spend, we wouldn't rule anything out just yet.

[Source: Automotive News - Sub. Req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 43 Comments
      • 4 Years Ago
      Hitler learning from Mussolini again? and after swallowing the whole thing? the culprit are regulations and boring drivers. One ring to lead everybody. I prefer variety.
      Can you imagine to open the cover of an Ferrari engine and find a plastic tray???
        • 4 Years Ago
        It's VW who's buying not GM. Piech knows thing or two about fine engineering.
      • 4 Years Ago
      You know what Fiat stands for, right? Finance It Again Tony!
      • 4 Years Ago
      "I think that they described it as a dream. It's a nice dream," Marchionne told reporters on the sidelines of an event at a university in Turin.

      Volkswagen Chief Executive Martin Winterkorn, who was also present at the event, also used the same word in reference to the German car maker's interest in Alfa Romeo.

      "Alfa Romeo is only a dream. They make marvellous cars and there is nothing else to say," he was quoted as saying by ANSA, a domestic news agency.
      • 4 Years Ago
      VW = Ford of 5 years ago.

      VW is maybe biting off a bit more than they can chew.

      You need competition. It breeds better quality and innovation.

      VW wants to be the #1 automaker in the world a bit too badly and hopefully they don't fall flat on their face because of this lust to surpass Toyota...
        • 4 Years Ago
        In fact Tioyota has only 2 brands..................maybe that#s the way to go?
        • 4 Years Ago
        @Shiftright

        accept GM f''cked up the home market, by believing everyone wants pushrods and when the energy crisis came it died.

        for those that buy bigh trucks again are basicly trweing money in the sewer with the upcommming tight CAFE, this will make current cars pretty valueless metal.

        that's why i said,some time ago, that some metal farmer should build a plant right next to te plant where they build the ford raptop, so they don't waste any feul sitting or car dealers lots.

      • 4 Years Ago
      I think VW's idea of becoming the world's largest automaker, is buying up all the other automakers because they sure as hell, don't know how to do it with they're own line-up. How long has this been going on? I remember VW talking about this almost 10 years ago.
        • 4 Years Ago
        "If you're going to sit here and argue the A4, Q5 and A7 are examples of the 'badge engineering machine' firmly in motion then you're going to firmly abandon all pretense of reason."

        Clearly I struck a nerve. Perhaps platform sharing is a better phrase. You are aware there are other brands in the VW group than Audi, VW, and Porsche, aren't you? For example, the A1 is underpinned by the same chassis and engine that powers the Skoda Ibiza and the VW Polo. The A3 is underpinned by a Golf chassis sans AWD (in some cases). Skoda released a model not too long ago (the Executive I believe it was called) that was simply a B7 A4 with a Skoda badge on it. Those are just examples I can think of off the top of my head.

        It's not necessarily a bad thing, but over time the temptation to "streamline" R&D leads to cars becoming more and more similar.
        • 4 Years Ago
        VW buying up alot of european cars... this sounds familiar
        • 4 Years Ago
        Yeah it worked for GM. Of course, after 50 years all the cars just sort of melted together until only the badge differentiated them. There was a post on Autoblog talking about how VW basically wants to build all of its product lines off of one platform in any given class so the badge engineering machine is already firmly in motion. Ford tried to buy most of the car companies in Europe in the 90s and sold most of them at a loss. I don't understand how VW can see the mistakes Ford, GM, and to a lesser extent, Toyota, made and still make every single one of them.
        • 4 Years Ago
        "...they sure as hell, don't know how to do it with their own line-up."
        I agree, they are buying their way to the top. However, this comment is largely applicable to North America only - more specifically, the US. VW actually sells quite well in the rest of the world and if they could find a way to do half as well in the US as they do globally they'd easily surpass Toyota.

        That being said, the *new* Jetta is a step towards addressing the line-up issue you indicated above - to try and make something that appeals to the *average* US buyer. (Meanwhile, US based VW enthusiasts are shaking their fists at the gods.)
      • 4 Years Ago
      The last word might be from JLR's parent Tata, Ratan Tata is on Fiat's board of directors and there were rumours going around Bombay house that Tata might plunk in some change.
      • 4 Years Ago
      Well, they didn't get it done in WWII, so this is the cover up to how the Germans will finally own the world.
      • 4 Years Ago
      No.
      • 4 Years Ago
      Oh no! a Ferrari SUV is on its way.....
      • 4 Years Ago
      I think VW has enough brands, especially since they are starting to all get variants of the same platform. And it would be no time at all before there were FUVs (Ferrari Utility Vehicles) roaming the roads.
      • 4 Years Ago
      Totally over exaggerated and speculative report. One, Fiat does not need the cash, it's presently sitting quite comfortably. And two, Ferrari going into the hands of a German company? Did hell just freeze over?
        • 4 Years Ago
        Lamborghini was once owned by Chrysler. When did hell freeze over exactly?
        • 4 Years Ago
        @naturallyshocked - yes, because one of the biggest automakers in the world is goilg to let itself be bought out in the middle of its comeback atttempt
        • 4 Years Ago
        no it's not.

        it's real, i have read a few weeks ago, Fiat is searching for money, it is selling or trying to sel inveco right now.


        VW should buy GM as whole and finish the it.
        i think that's the better move.

        you may not like it or not, but someone is going to die in detroit.

        • 4 Years Ago
        Hell already did become rather tepid when Lamborghini was bought by VW/Audi.Ugh...Just not right. I don't care if the interiors are of better quality.
        • 4 Years Ago
        it's also trying to sell some technical company
        • 4 Years Ago
        @naturallyshocked - yes, because one of the biggest automakers in the world is goilg to let itself be bought out in the middle of its comeback attempt. If GM remains in the dumps for 5 or 10 years, I can see it possibly happening. But then I ask, who would want it? The only reason why fiat wants chrysler is because they have no foothold in america and chrysler has a balanced portfolio (trucks, vans/minivans, sedans). VW already has both, what do they gain from GM besides GMs powertrain division (say what you will about the rest of the vehicles but the generals engines are world class.)
      • 4 Years Ago
      It would be a disaster for tradition and competition have Porsche, Ferrari and Lamborghini under one roof, and heresy if VAG looks over the Ferrari portfolio and decides to "improve profitability" by forcing a version of the Touareg upon them.
    • Load More Comments