• Nov 11, 2010
To help spur sales last year, Lincoln offered a complimentary maintenance program on select 2010 vehicles. Initially intended as a promotional tool, Lincoln has decided to make it permanent. Starting this fall, all 2011 Lincoln vehicles will have access to free oil and filter changes, tire rotations and multi-point inspections, in addition to the four-year/50,000 mile bumper-to-bumper warranty already included. The complimentary maintenance program is also transferable to a second owner, if the vehicle is sold.

[Source: Ford]
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LINCOLN COMPLIMENTARY MAINTENANCE PROGRAM FURTHER ENHANCES BRAND'S LUXURY IMAGE

The Lincoln Complimentary Maintenance Program has become a permanent staple for all new Lincoln customers with the beginning of the 2011 model year.

Lincoln Complimentary Maintenance Program builds on brand's luxury image
Program offers free maintenance service to all 2011 customers and beyond on a permanent basis
Lincoln is fully committed to providing consumers with a true luxury experience


Dearborn, Mich., Nov. 11, 2010 – The Lincoln Complimentary Maintenance Program has become a permanent staple for all new Lincoln customers with the beginning of the 2011 model year. First announced last summer as a promotion for select model year 2010 Lincoln lease and retail customers, the program became permanent for all model year 2011 vehicles in fall 2010.

The program is designed to enhance the four-year, 50,000-mile bumper-to-bumper manufacturer's warranty and is fully transferable to a second owner. Furthermore, the program includes coverage for oil and filter changes, tire rotations and multipoint inspections for up to eight service visits.

"We are redefining the Lincoln customer ownership experience," said C.J. O'Donnell, Lincoln group marketing manager. "Lincoln Complimentary Maintenance is just one example of Ford Motor Company's commitment to elevating the Lincoln brand and experience."

The company also will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.

Lincoln hallmarks will be refined, modern design, the most fuel-efficient premium powertrains and industry-leading technology that create a unique driver experience both in the cabin and on the road.

New products form solid base
The future of Lincoln is building from a strong base that includes the flagship MKS large sedan; MKT seven-passenger crossover; significantly refreshed MKZ midsize sedan; new MKZ Hybrid, the most fuel-efficient luxury sedan at 41 mpg city; and Lincoln MKX crossover, the first vehicle to feature MyLincoln Touch™ driver connect technology.

Plans for Lincoln include:
First-ever Lincoln C-segment vehicle
New Lincoln-exclusive powertrains, including an all-new V6 engine and advanced fuel-efficient transmissions
EcoBoost™ engines available in all Lincoln models – from the Navigator full-size SUV to the new C-segment Lincoln
Fuel economy leadership with each new vehicle – leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market
More useful technology and features than any other competitor – with a special focus on comfort and convenience. New advanced features include fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear selectors; active noise control and exclusive MyLincoln Touch driver connect technology
Lincoln already is gaining traction. The J.D. Power and Associates 2010 Initial Quality Study showed Lincoln had moved into the top 10 among all automotive brands in the U.S. Lincoln was in the eighth spot, up from the 26th position a year ago – the largest jump of any brand.

The J.D. Power and Associates 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.

Also, Lincoln placed second behind Porsche in the 2010 J.D. Power and Associates Vehicle Dependability Study, ahead of several luxury brands including Lexus, Mercedes-Benz, Acura and Cadillac. This study examines long-term durability of vehicles sold in the U.S.


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    • 1 Second Ago
  • 24 Comments
      • 4 Years Ago
      And I still don't want one....
      • 4 Years Ago
      That's pretty awesome, and a decent incentive to buy a Lincoln. When I bought my '05 Mitsu Lancer it came with the same type of program, only it expired after 3 years. Not paying for any sort of maintenance for 3 years was pretty damn nice.
      • 4 Years Ago
      Technician in photo: "You sunk my battleship!"
        • 4 Years Ago
        Technician in photo: "Whoever Photoshopped this picture did a terrible job masking me and softening the background."
      • 4 Years Ago
      That's nice of Lincoln!! Now the warranty is going to last longer then many of the Lincoln owners lifes!!!
      • 4 Years Ago
      Very appealing.
      Now Ford.Please do a Lincoln version of the Ford Mustang and bust a segment.
      Lots of retiring baby boomers out there who would respond to a more sophisticated version of the Mustang.
      Thanks
        • 4 Years Ago
        Exactly, a 4 door off the Mustangs platform would be nice too.

        Ford needs to make a 4 door and wagon from the Mustang platform. Why not, it would just be an extension of the existing platform. Just don't style it on a Mustang, or call it a Mustang, or even mention Mustang platform so purists don't scream nooooo.....
      • 4 Years Ago
      FREE? It's in the price of the car. Foreign cars have had similar programs for years. Ever wonder why regular service at a Toyota dealer was 250 dollars and a Ford dealer was 29.95? Because Toyota did a ton of prevenitive maintenance, changing belts and etc. That made dumb Americans think the car was more reliable. Customers were paying for that reliability, and the foreign manufactures were laughing. American cars only did and charged what owners requested. Foreign cars made you pay for it and you bought it. Now people are finding out they were had.
      • 4 Years Ago
      Is it just me or does that look like a screenshot from GT5.
      I think someone tried to blur the background to make it look like they used a nice camera while shooting.
      • 4 Years Ago
      Why haven t we been driving fuel effiencient cars all along???? I have
      • 4 Years Ago
      side note still missing competitive RWD platform...
        • 4 Years Ago
        this. I'm a Ford guy. I loved my LS. I think this is a smart move on Lincoln's part, but they better bring something quick or I'm defecting to Cadillac when the ATS comes out.
        • 4 Years Ago
        you mean the Panther isnt competitive?????

        /jk

      • 4 Years Ago
      this is good news for consumers for sure. I can only hope other manufacturers follow suit (Im looking at you Cadillac). Offering basic care like this just makes sense for luxury owners and can only help keep the vehicle in better shape which might help the residual on a car, right?
        • 4 Years Ago
        wow really matt? I was just saying, no personal attack at all
        • 4 Years Ago
        @Not THAT Matt

        Lincoln was offering it before Cadillac

        @Cmicasa the GREAT

        Lincoln's plan covers more than Cadilac's plan
        • 4 Years Ago
        See this is what I talk about when I say that people having
        unsubstantiated knowledge is worse than having no knowledge at all.

        Check your facts son... Cadillac started this last summer with
        Lincoln. I have been getting it on my Vseries since I bought it in
        2009... "under the table" I guess. This summer they made it official
        on all 2011 models


        JUNE 21, 2010

        DETROIT – Cadillac announced today it will provide owners of all
        2011 models with frequently required maintenance services for the
        first four years or 50,000 miles as it seeks to build the best
        customer service experience in the luxury segment.

        The program, called Cadillac Premium Care Maintenance, covers
        scheduled oil changes, tire rotations, replacement of engine and cabin
        air filters and a multi-point vehicle inspection. AUTOBLOG via
        GM/Caddy Press Release

        http://www.autoblog.com/2010/06/21/cadillac-jumps-into-free-maintenance-game-with-2011-models/
        • 4 Years Ago
        I thought Cadillac already offered this? Regardless, though, glad to hear Lincoln is catching up with other luxury automakers on the complimentary maintenance.

        I never understood that idea, though - isn't that where the dealers get to shaft their buyers, with $90 "if you don't get this, your warranty won't be honored, even though Mobil 1 changes are half this price" oil changes, and such?
        • 4 Years Ago
        See this is what I talk about when I say that people having unsubstantiated knowledge is worse than having no knowledge at all.

        Check your facts son... Cadillac started this last summer with Lincoln. I have been getting it on my Vseries since I bought it in 2009... "under the table" I guess. This summer they made it official on all 2011 models


        JUNE 21, 2010

        DETROIT – Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.

        The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection. AUTOBLOG via GM/Caddy Press Release
        http://www.autoblog.com/2010/06/21/cadillac-jumps-into-free-maintenance-game-with-2011-models/
        • 4 Years Ago
        @Andrew L

        I didn't mention that Cadillac "offered it before Lincoln". What I did say is I thought that Cadillac offered the first 3 years maintenance free, in general. Thanks for explaining how Cadillac "offered it first and it's better," though, because I was TOTALLY in the market for a fourty thousand dollar car, and because I was in the market and your opinion matters so highly to me, I would be swayed out of getting a Lincoln and instead buy the Cadillac.

        Tool.
      • 4 Years Ago
      Free maintenance is great, but Lincoln needs to make cars that people actually want to buy. Lincoln desperately needs some desirable vehicles with rear wheel drive and a powerful v8.
        • 4 Years Ago
        And they need to make a nice sporty 2 door
      • 4 Years Ago
      This is pure BS. Any program can and does get changed, much as the laws in our country. It isn't permanent, anymore than the jericurl on yo nut is permanent.

      Permanent means at least to me the life of original owner or the life of the car as long as someone owns and operates it.

      And lastly, I have a real issue with manufacturers (BMW listening, you bastids?) giving out and touting free maintenance after seriously downgrading the scheduled maintenance. Anyone ever looked at what BMW recommended for their cars BEFORE maintenance was free for 4/50? Same with Audi. It's false advertising, fraudulent, and ripe for a class action lawsuit. Hmmmmm....
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