• Nov 10, 2010
2012 Ford Focus – Click above for high-res image gallery

This January Ford CEO Alan Mulally will take the stage as one of the keynote speakers of the Consumer Electronics Show in Las Vegas. It'll be the fourth time Mulally has headlined CES, and this time he'll have one of The Blue Oval's most anticipated new products in his corner. The 2012 Focus has been named the official car of 2011 CES, an honor that will give the forthcoming C-Segment blockbuster the spotlight right in time for its launch. The Focus enters the market early in 2011 with most of Ford's latest technology including Sync, MyFord Touch and Wi-Fi capability.

Ford Marketing, Sales and Service VP Ken Czubay calls the Focus the best of what Ford has to offer, adding that the vehicle will deliver "class-leading features and technologies as well as an expected 40 mpg." Ford will showcase the Focus in several ways at CES "including more product-specific signage, displays, demonstrations and materials."

The Focus is actually the second straight Ford to claim the title of "official car of CES," as the Taurus held the title at CES 2010. Hit the jump to read the Ford's release.



[Source: Ford]
Show full PR text
* The new Ford Focus will be the official car of the 2011 International CES held on Jan. 6-9 in Las Vegas
* The all-new Focus is an ideal matchup for CES; demonstrating that high-end, high-demand tech features such as Ford SYNC, MyFord Touch, HD Radio, and in-car Wi-Fi capability can be expertly blended into a fun-to-drive car expected to deliver 40 mpg on the highway
* Focus four-door sedan and sporty five-door hatchback models are set to go on sale in early 2011

DEARBORN, Mich., Nov. 9, 2010 – With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world.

The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9 in Las Vegas. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES held earlier this year.

"The all-new Focus harnesses the best of what Ford Motor Company has to offer, delivering class-leading features and technologies as well as an expected 40 mpg," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, Ford Motor Company. "We're excited for Focus to reach dealers in North America and Europe in early 2011 and want to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry – an increasingly important influence on new vehicles."

The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year. Further upping the ante at CES, Ford is also increasing its display's floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.

"We welcome Ford, Alan Mulally and the new Focus to the 2011 International CES," said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES. "Vehicles such as the Focus are built with the latest technologies that address consumer demand for on-the-go innovations."

Chockfull of tech
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.

The all-new Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.

For avid in-car tech lovers, Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC's USB port producing a secure wireless "hot spot" that will be broadcast throughout the vehicle. This secure connection will allow passengers with Wi-Fi-enabled mobile devices to access the web while on the go.

Tech enthusiasts as well as music lovers also will appreciate that Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony®. Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power. Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging – also a first in its class.

"Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles," said Czubay. "With the all-new Focus leading the pack, our next-generation of smaller cars and utilities will prove that Ford is ready to meet that challenge."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 4 Years Ago
      The design is clearly cohesive with the Fiesta....looks really good to me. The 2010 Focus I rented a few months ago was a nice drive, and I imagine this is even better.
      • 4 Years Ago
      The Focus is looking good. The Fiesta is a bit small for me, but the Focus may be just right. I love the hatch, but I'm not thrill with the tail lights. I can live with that. I do wonder how the grille is going to look without the Euro style plates in the middle. Give me the hatch ST version and I'll be happy.
      • 4 Years Ago
      Odd that they don't mention the upcoming electric Focus.
      • 4 Years Ago
      Yes, the Sonata looks good in black too.
      • 4 Years Ago
      The now previous Focus looked better IMO
        • 4 Years Ago
        As much as I dislike the new Focus' looks, the old Focus remains one of the few cars that is able to look both plain AND ugly. The new one at least looks modern and intentionally styled.
      • 4 Years Ago
      Oh, BTW....the hatch is much better looking than the sedan pictured!
      • 4 Years Ago
      it's not even out and it's already winning nominations lol
      • 4 Years Ago
      Headlights, tail lights and delivered free to you door from eHeadLights.com.

      Read more: www.eheadlights.com
      • 4 Years Ago
      2012 Ford Focus Officially Fugly.
        • 4 Years Ago
        What dont you like about it?
        • 4 Years Ago
        I agree. Why? The front end, for a start. I'm sure its mother thinks it's beautiful, though.
      • 4 Years Ago
      Will the trend of offering a wagon in the US continue with this Focus?
        • 4 Years Ago
        There hasn't been a focus wagon in the US since 2007...
      • 4 Years Ago
      It would be a great looking car if it didn't have those vertical bars on the lower grille.. they kind of ruin it for me. I bet it looks good in black, though.
      • 4 Years Ago
      Hmm.... I'm no Ford fan, I don't care about them, I'm indifferent. And my honest opinion on the styling: They've changed the front a bit, but nothing else has changed. The side is still bland, and well, the new front... looks like an alien bug. Like most other Fords (including Mustangs... not aggressive looking even), this one looks boring; Ford has style/design issues.
        • 4 Years Ago
        Dont be shy to wear glasses if you need them.
    • Load More Comments