These days, there are some serious battle lines drawn around which late-night host you prefer. With the embattled Conan O'Brien taking to the airwaves for the first time since being ousted from NBC, we can all but guarantee another outpouring of down-with-Leno sentiment. But who are the rank and file that make up the heart of each suit's fan base? Who is it exactly that watches Letterman, and how do they differ from Stewart's army of fans?
The crew from USA Today set out to discover the answers to those questions by commissioning a poll with Penn Schoen Berland. What did they find? Conan O'Brien fans are likely to be between 18 and 34 years old, drive Volkswagens and be single atheists. Seriously.
Meanwhile, Jay Leno is favored by folks who are 45 years old and up, religious and listen to country music. Their chariot of choice tends to be something of the domestic flavor – especially Pontiac and Chevrolet hardware.
One of Leno's harshest critics, David Letterman, picks up views from people between the ages of 25 and 44 years-old who are likely divorced democrats. Interestingly enough, Letterman's crew rolls on a beige tide of Toyotas.
Finally, the study took a look at Jon Stewart's fan base and found that the comedian garners views from 35-54 year-old married Catholics. Team Stewart tends to favor a GMC truck for getting around town.
[Source: USA Today]