• Nov 9, 2010

Chrysler
is apparently still trying to iron out some of the kinks in its new pickup naming structure. The company recently decided to separate its popular line of pickups from the rest of the Dodge fleet by putting them under the Ram banner. The only problem is not every vehicle in the Pentastar pickup family has a history of boasting a billy goat on the hood. Example? Look no further than the successor to the Dakota throne. According to PickupTrucks.com, Chrysler is currently struggling to find a suitable nomenclature for the mid-size pickup.

So far, an early front runner is the Ram 100, though going with that system may mean that the Ram trucks will undergo yet another name change. Chrysler may shift its pickups from the 1500, 2500 and 3500 system it now uses to a 100, 150, 250 and 350 structure. There is some precedent for this tack, as Dodge employed the triple-digit badges for its 1981-1993 trucks.

Name-calling aside, we do know a little about the Dakota successor. Pickuptrucks.com says that the vehicle may be a unibody creation based on the bones of the new Jeep Grand Cherokee. With the death of the Ford Ranger on our shores, Chrysler may be hoping to position itself as the sole company with a genuinely new small-truck offering. Sounds good to us no matter what you call it.

UPDATE: David Eslhoff, head of media relations for the Ram brand, has stepped forward to officially deny that the company is considering changing the naming convention of its trucks. Elshoff tells us,

Yesterday afternoon an automotive blog, citing two unnamed sources, claimed that Chrysler Group was considering a name change for its Ram pickup trucks.

Rest assured, such is not the case.

There have been no discussions whatsoever, nor any consideration given to changing the names of our incredibly successful and award-winning Ram 1500, 2500 and 3500 pickup trucks nor our 3500, 4500 and 5500 Ram Chassis Cab trucks.

[Source: Pickuptrucks.com]


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  • 57 Comments
      • 4 Years Ago
      Bravo !
      • 4 Years Ago
      • 4 Years Ago
      Yo, gruv......bigtime has your #. And no, we can't all 'handle' a full size, so it's left up to those who can. Just think, maybe that skirt you're wearing was delivered in a man-size truck. Don't worry pumpkin, we'll do the tough stuff. P.S. What's that running down your chin?
      • 4 Years Ago
      Sergio Marchionne is not just trying to rebuild a product they are trying to rebuild a whole car company. Just because it might not make sense to you or I right now that there might be more in the works for future. If rumor has it right we will be seeing a lot more from Ram than just medium to light duty trucks in the not so close future. Splitting off Ram from Dodge might actually make sense in the fact that they can have one off dealerships that only sell big trucks such as Ford and International have done with there trucks.
      • 4 Years Ago
      Call it the Ram-Bo.
      • 4 Years Ago
      How about going back to Dodge and not creating a Ram brand. Problem solved. Money saved. Change for change's sake isn't value-added.
      • 4 Years Ago
      The Dodge and Ram names are intertwined in the public's, why push them apart? If Dodge wants the cars not to be overshadowed by the trucks, make the cars stand out. The new Charger and Challenger certainly show it can be done.

      Beyond that, I have do have a couple of a suggestions: for a new Dodge Ram 50, use the Fiat Strada platform for a true compact pickup (once the Ranger is gone there will be no competition for it). A Durango based Dodge Ram 100 will nicely replace the Dakota (an Australian style ute would be cool) and the big Rams will round out the field.
        • 4 Years Ago
        I meant to say "in the public's mind" above. There is also and extraneous "have" in the second paragraph. Those of us who can't type need an edit button!
      • 4 Years Ago
      Gruv, do you actually believe a construction worker would be able to carry his heavy equipment in a Prius? It is not practical for everyone to drive one of those small vehicles, stop being so judgemental.
      • 4 Years Ago
      5% go off road? Only because they missed the frippin' pavement...
      • 4 Years Ago
      I thought the Ram name was stupid all along. Why can't they just be Dodges? I think the jury's still out on Fiat's stewardship of Chrysler.
        • 4 Years Ago
        I think Chrysler should quit worrying about the freakin name and spend that time making products that are actually competitive.
        • 4 Years Ago
        I see why Chrysler separated the Ram name for its truck and future commercial sales group (replacement Sprinter Cargo Vans, etc...)

        The problem is you will maintain the standard Ram 1500,2500,3500,4500,5500 tags. A Ram 500 would make sense, but having 2 vehicles Chrysler/fiat will sell with the "500" name might not be smart. So maybe the Ram 1000.

        Based of the Durango version of the Jeep GC which rides on a stretched wheelbase at 119.8" is just 2" shy of what a Honda Ridgeline is at. While the Honda Ridgeline tried to be a larger truck, I believe the “Ram 1000/Dakota" should be designed to be a more compact truck. It will probably still be available in a Crew/Quad Cab configuration, but the bed will probably be similar to the Ridgeline where you can fit 4' wide material in the bed flat between the wheel arches, and get something 5' long in the bed. Maybe with a 2' deep cargo bed and tailgate, extend the bed with the tailgate down to 7'.

        Furthermore, we know the Durango is capable of towing upto 7400#s and the 3.6l V6 and 5.7l V8s fit right in. It will probably be All Wheel Drive, but meet 90% of the compact truck market's need with car like ride qualities. If Chrysler plans this right, it should be a success.

        Chrysler, please leave a traditional cargo box style bed however as the sloping roofline on around the cargo bed in the Ridgeline kills the look, style and practicality of putting something flat across the bed of the truck, making the flexibility of a truck pointless!

        And another note, make the Jeep Wrangler/GC Pickup Gladiator/Scrambler/J8/Comanche truck a real off road truck, with the same bed dimensions as the Ram 1000 (capable of 4' wide material flat in the bed, and something 5' long with a 2' bed for a 7' length with tailgate down) but make this thing capable of off roading with 33" tires, etc. Think Hummer H3t at less weight, more capability, and better day to day driveability.
        • 4 Years Ago
        From what I have seen Fiat has been the best thing to ever happen to Chrysler!
      • 4 Years Ago
      I too think going from Dodge to Ram for the pickup line was unnecessary. Even Chrysler's own dealership websites still don't follow the Ram-only designation and list 2011 inventories as Dodge Ram 1500, Dodge Ram 2500, etc.

      As far as the name of the new pickup, why wouldn't Ram 500 or Ram 1000 also work?
      • 4 Years Ago
      SLT = Slut
      OK, I can see why they might want a change.
      It has always been a funny name.
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