• Nov 9, 2010
According to the Detroit Free Press, we may see a new small Lincoln crossover crop up sometime soon. Reports indicate that Ford is looking to build another small, fuel-efficient vehicle at the company's Louisville Assembly Plant, and that the mini-ute will likely sail under the Lincoln banner when it hits the light of day. The goal, according to some unnamed Ford executives, is to have a vehicle below the MKX that can better lock horns with the Lexus RX.

Officially, the Louisville plant will stop producing the Ford Explorer on December 13, at which time the facility will undergo a large renovation to prepare to build vehicles like the Ford Escape. The Freep reports that the small Lincoln is still under development, and that details are scarce as to what buyers can expect to see from the creation. Logic points to something that can seat 5-7 people with power from a four-cylinder or V6 engine and available with either front- or all-wheel drive.

Still, Lincoln has made it clear to dealers that it could be as much as two year before any genuinely new models surface. If that's true, this machine isn't likely to see the light of day until 2012 or later.

[Source: Detroit Free Press]


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  • 21 Comments
      • 4 Years Ago
      "The goal, according to some unnamed Ford executives, is to have a vehicle below the MKX that can better lock horns with the Lexus RX."

      The base prices for the MKX and RX350 are already within $1000 of each other (AWD guise) and their length, width, and height are all within a few inches of each other too... I wonder if this means Ford has plans to move the MKX upmarket and/or eventually add a 3rd row of seating?
      • 4 Years Ago
      Yeah, it will be a Kuga/Escape spinoff. Lincoln swears up and down that going forward, its cars will have more differentiation. Now that Ford doesn't have to fuss about with Mercury, it should be easier for them.
      • 4 Years Ago
      Is the MKX the SUV? or is that the MKT...or MKZ.....wait MKS?
        • 4 Years Ago
        I'm a Lincoln fan and I think the naming convention sucks!

        The M kills it to start. They should use

        CC 300 (continential mid sized)
        TC 500 (town car, full sized)
        SV 300 / SV 500 (suvs small and big)
        CV 300 / CV 500 (cuv small and big)

        Electric versions

        CC 300E (continential mid sized)
        TC 500E (town car, full sized)
        SV 300E / SV 500E (suvs small and big)
        CV 300E / CV 500E (cuv small and big)

        Mark Versions (X Marks the spot)
        CC 3MK (continential mid sized)
        TC 5MK (town car, full sized)
        SV 3MK / SV 500V (suvs small and big)
        CV 3MK / CV 500V (cuv small and big)

        Half of these suck too! LOL
        • 4 Years Ago
        I keep hearing everyone complain about the alphabet names of Lincolns and how to keep them straight. I, too, would prefer actual names, but c'mon.
        We then go right into talking about Lexus, Cadillac, Mercedes, BMW, etc. with their alphanumeric soup of names. How is that a lot different?

        Besides the CTS, if you mention a Cadillac I struggle to think about which model is being talked about. And Lexus IS, ES, RX, LS, GS, HS, SC, ... that's better?

        I miss the days of continentals, zephyrs, etc.
      • 4 Years Ago

      I agree. We have had RXs since '99. The MKX is the competing model.

      This sort of reminds me of a few years ago when Chevy was pushing advertisement comparing the previous Equinox with an RX350. Seriously Chevy? Those made me laugh more than an SNL skit.
      • 4 Years Ago
      Let me get this right. Mercury was dumped because Ford wouldnt differenciate between the 2.
      Now Linciln has to take over the "upscale" slot that was Mercury by pumping out vehicles that true lux buyers dont want but "upscaler" might. Lincoln is not lux ANYWAY, it is barely upscale. I can see Lincoln fading away soon
      • 4 Years Ago

      Does anyone remember the good old days when cars/trucks had names rather than letters? I have been a car buff since I was a child, but MKX, MKS, MKT, & MKZ are all quite confusing to me, so imagine how confusing they must be to the average car shopper.

      I guess they are trying to emulate the Germans and the Japanese methods of naming and marketing automobiles. If they would instead concentrate on building a better product, they might not be close to extinction.
      • 4 Years Ago
      This is not news, in any way, shape or form. We've know for months (years?) that the next-gen Ford Escape will spawn a Lincoln version. So guess what mystery Lincoln vehicle, smaller than an MKX, will be built in the same Louisville plant that is building the next-gen Ford Escape?

      Uh huh.

      Best guess--and this is just a guess--is that it will be offered in 4-cyl EcoBoost, V6, and V6 EcoBoost guises. At least one of those will be a Lincoln-exclusive version. Sheet metal will all be unique to Lincoln. Interior will be designed around the MyLincoln Touch interface. Seating will almost surely be for 5, maybe for 4--there's no way Lincoln will stuff a third-row seat into a vehicle this size. Given Mullaly's belief in brand equity, it seems like there is some hope that the moronic "MK" nomenclature will go away.

      And the reason Lincoln is heading into this segment is that this is where the volume is. A strong-selling compact CUV will generate the kind of revenue needed to justify more esoteric models like a sporty coupe or a low-slung 4-door sedan. Chasing niches while ignoring the middle would be the *real* lack of vision.
      • 4 Years Ago
      Sounds like they are making a smaller MKT than a RX fighter. Also: this sounds like an awful idea. I just picture a Grand C-Max with an odd Lincoln grill grafted on the front.
        • 4 Years Ago
        MKX is already smaller than MKT. This would be smaller than MKX. more like a Ford Kuga with a Lincoln grille. A lifted, boxy Focus for $30K+.
      • 4 Years Ago
      smaller than the MKX but competes with the RX???

      I do not see how that is possible
        • 4 Years Ago
        Same thing I thought.

        The MKX already DIRECTLY competes with the RX.

        Was that a typo, Autoblog?
      • 4 Years Ago
      Most likely its main competitors will be the audi Q5, bmw x3, and mercedes glk. I think it's great move and hopefully will bring more loyal customers to the brand.
      • 4 Years Ago
      Build a GT coupe and sleek 4-door sport sedan, both with liftback bodystyles, based on an improved S197, or next gen Mustang platform.

      We don't need YET ANOTHER expensive little cute-ute, for pete's sake.

      Lincoln is letting an entire segment go without competition from FoMoCo, yet wants to build meaningless little crap.

      How can these people have such lack of vision?
      • 4 Years Ago
      Logic points to something that can seat 5-7 people with power from a four-cylinder or V6 engine and available with either front- or all-wheel drive.

      Well, that certainly narrows it down and clarifies it. Logic points to 4 rubber wheels and steering wheel, too. File this under MK-BS for now. :)
        • 4 Years Ago
        I guess Ford thinks that someone will want a V6/4Cyl that seats 7 since they are releasing the explorer with that same exact combination in a month or so.
        • 4 Years Ago
        Do you want to drive a vehicle with 7 people on-board, powered by a 4-cylinder engine, or even a weak V6?

        Do you want to pay Lincoln mark-ups for said under-powered vehicle?

        This screams of lack of systematic thought-process on Lincoln's part.
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