2011 Chevrolet Volt – Click above for high-res image gallery

A little over a week ago, J.D. Power released the results of its report called "Drive Green 2020: More Hope than Reality." The outlook for green cars, according to the report, isn't all that bright. J.D. Power forecasts that a scant 100,000 electric vehicles (EVs) will be sold in the next ten years. Well, as we should all know by now, one study is often contradicted by the next.

To get a contrasting view of the market, PluginCars contacted Oliver Hazimeh, director of the global e-Mobility practice at PRTM, a global management consulting firm. PRTM predicts that U.S. sales of plug-in vehicles will capture ten percent of the market, or roughly one million sales per year, by 2020. That's ten times more than J.D. Power forecasts.

Hazimeh, in speaking with PluginCars' Brad Berman, outlined five factors that he believes will jump start sales of EVs.
  • Economics of scale on battery production reducing the cost of batteries by 50 percent in just a few years.
  • Electric cars benefiting from consumer understanding and adoption of conventional hybrids. "Prius has greased the skids," Hazimeh said. "We're not starting from scratch."
  • Automakers marketing EVs more aggressively than hybrids were marketed. Hybrids were barely advertised in the early years. By contrast, as we've already seen, automakers are putting big ad dollars behind their electric cars.
  • In addition, the marketing messages will shift to appeal to much wider consumer base. "It goes beyond green," Oliver said. "These are smart cars. They will be connected cars. They have a high-tech flair to it. So I think they will appeal to a broad audience, more than just about green."
  • There will be greater consumer choice for grid-connected vehicles than there have been for hybrids. The Prius still outsells all other hybrids combined. Expect a wider and more competitive field for EVs.
Hazimeh further states that buyers are:
Trying to avoid being stuck in history, and think about other factors that need to be considered going forward-climate change, variability on oil price, and thinking about how much money is flowing into the space for battery technology, etc.
On top of the ten percent of the 2020 market PRTM sees for plug-ins, the consulting firm also believes sales of conventional hybrids will grow to 20 percent by then. This means that PRTM ambitiously forecasts that sales of hybrids and plug-ins will make up nearly a third of new car sales by 2020.


  • Bob Lutz, Vice Chairman
  • Bob Lutz, Vice Chairman
  • The Chevrolet Volt "Freedom Drive" across the country concludes at Pier 92 during the annual Macy's Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The "Freedom Drive" began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
  • The Chevrolet Volt "Freedom Drive" across the country concludes at Pier 92 during the annual Macy's Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The "Freedom Drive" began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
  • Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
  • Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
  • A pre-production Chevrolet Volt passes a trolley while navigating the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • A pre-production Chevrolet Volt drives near the Golden Gate Bridge while on an engineering development drive in San Francisco, California Saturday, April 25, 2010. The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • A pre-production Chevrolet Volt navigates the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range on display at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
  • A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
  • The first pre-production Chevrolet Volt rolls off the line at the Detroit-Hamtramck manufacturing plant Wednesday, March 31, 2010 in Detroit, Michigan. The pre-production versions of the Volt will not be sold at dealerships, but will be used to assure all steps in the production system will meet the quality targets set by the Volt engineering team. (Photo by John F. Martin for Chevrolet) (04/01/2010)
  • A Chevrolet Volt battery at the General Motors Global Battery Systems Lab in Warren, Michigan Wednesday, June 30, 2010. The Chevrolet Volt will offer customers an unprecedented standard 8 year/100,000 mile warranty on its lithium-ion battery. GM engineers have completed more than 1 million miles and 4 million hours of validation battery testing since 2007. Each Volt battery pack has nine modules and 288 cells. GM designed and engineered 99 percent of the 155 components in each battery. (Photo by John F. Martin for Chevrolet)

[Source: Plugin Cars]


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