• Nov 9, 2010
Audi Quattro Concept – Click above for high-res image gallery

If your jaw dropped at the site of the Audi Quattro concept unveiled in Paris, you weren't alone. The aluminum and carbon fiber throwback was one of the best looking – and all-around most enticing – show cars on display at Versailles. And if you ask the people in charge, it could be destined for showrooms in short order.

The thing about Audi is that when it does a concept car, it does just do a rolling model. It engineers the thing. It does its homework. And in the case of the Audi Quattro, three years of development work have reportedly already gone into it. According to Motor Trend, both Audi's and the Volkswagen Group's chief execs are eager to put it into production, although their visions for how it'll get there are a little different.

Group CEO Martin Winterkorn reportedly wants to put it into serial production at around 35,000 units annually in order to keep pricing to a reasonable level, offering a full range of engine options in the process. Audi CEO Rupert Stadler, meanwhile, sees the Quattro as a niche product, sticking with the solitary turbo five and all-wheel drive set-up that featured in both the show car and the '80s icon that was its inspiration.

The biggest clue, however, could come down to the car's designer. Audi's design director Wolfgang Egger came to Ingolstadt after having designed the Alfa Romeo 8C Competizione, a limited-production halo vehicle that's driving the styling direction for a new generation of Alfas. If that's the role that's destined for the production version of the Quattro concept, Audi could do a lot worse.



[Source: Motor Trend]


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  • 35 Comments
      • 4 Years Ago
      At least the sides look like an Audi. The front is Lancer Evo X and the rear is Dodge Challenger.
      • 4 Years Ago
      And despite the giant mouth ("The better to suck you with, My Dear,") it eats only PLANKTON.
      • 4 Years Ago
      I giggled with delight as a read that headline. A turbocharged I5 with awd is something of a dream of mine. I still may have to keep my eyes open for a ur-quattro in the future.
      • 4 Years Ago
      autoblog is late very late again

      This is a news from the 14. October 2010 as Audi officle confirmed they will build a limited production run of the Audi Quattro Concept car... delivery starts end 2012

      • 4 Years Ago
      I would think the Group CEO has the final say as opposed to Audi's CEO. It does make more sense to go the 35k/yr route, assuming they'd make more money doing that instead of making limited run for 200k each. It's usually more profitable to sell a lot more at (much) cheaper price than a couple thousand for 200k.
      • 4 Years Ago
      *doesn't

      =)
        • 4 Years Ago
        It seems less off-road than the original Quattro. The ground clearance here makes it more like a street racing car than a trail blazer.
      • 4 Years Ago
      Porsche is testing the waters with the Gt3 RS in rally racing and BMW is using it's Mini Countryman to race in the WRC. Perhaps this is Audi's response and reason to get back into rally racing.
      • 4 Years Ago
      I assume a production version would use the supercharged 3.0 V-6. There's no real reason to be developing an oddball I-5.

      Either way, sign me up NOW!
        • 4 Years Ago
        "There's no real reason to be developing an oddball I-5."

        omg that is hilarious. This is project aniversario, it pays homage to the sport quattro which had, wait, an i5 t. I guess the limited run halo thing would be 200k like the alfa and maybe the other could come in for 911 money.
        • 4 Years Ago
        "There's no real reason to be developing an oddball I-5."

        TT-RS? RS3?
        • 4 Years Ago
        "omg that is hilarious"

        x1,000,000. autoblog comment section, always good for a laugh.
      • 4 Years Ago
      It's nice to see an actual fastback design that's going to go into production, even if in small numbers. No, those Pontiac Aztek rear ended hybrids don't count.
      • 4 Years Ago
      I don't know wheret hey can position this in the line where it wouldn't cannibalize sales of something smiliar. I doubt they can differentiate the performs much either.
        • 4 Years Ago
        Please, this thing is all but guaranteed to crack $100K. The RS5, while not priced for the US will probably be in the $70K+ range, fully optioned will probably put it in the $80's. The concept is based on the RS5 platform,but aluminum and carbon fiber intensive. If you think it won't be close to R8 territory, you're high. I'd be picking the R8.
        • 4 Years Ago
        lets see... 300lbs lighter than the TT, more powerful than the S4, limited run like a typical RS car but even more limited, yeah, I definitely see this cannibalizing sales of... erm... no. It'll be more than the TT-RS, less than the R8, More than the RS5, it won't cannibalize squat because it won't be cheap enough to.
        • 4 Years Ago
        me: It'll cost more than the RS5 but less than the R8

        you: you're high because it'll cost more than the RS5 but less than the R8

        Um. Reasserting what I've already said in an oppositional tone? Whatever it is you're already half a pipe into, I want it.
      • 4 Years Ago
      It's an interesting car, but a bit confusing.

      Take the design for starters: Using the A5/S5 swoop alongside seems a mistake, as the form is shorter than those lengthy coupes, thereby turning it from an elegant shoulder line to a contrived and foreshortened one. The severe DLO is at odds with those curves, and where are the blistered wheel arches of Ur Quattros? The RS6 Avant had them. Here, those fender arches sit ill at ease with the more conventional arch swelling.

      Then there's the focus - it's lacking. It can't go rallying, as the new regs stipulate much smaller engines. So it's a road car only... yet Audi already makes a supreme road car in the R8. This shape can't compete against a front-engine supercar either as its far too bluff.

      I'd be more interested in this eschewing the rally heritage engine for a 1.6 rally-ready engine, and base it off the A1 class... make a real return to Quattro genius! BMW is taking the Mini rallying with the Countryman, how great would it be to see this shape do something useful like win races again?
      • 4 Years Ago
      I doubt it will be a halo ca.r Audi already has one. And the V10 R8 has a lot going for it. if it was price as an evo/sti competitor, say starting in the high 20's and could be configured to around 32k then you will have a good car. If it's supposed to pay homage to the rally car then it needs to compete with rally cars.
        • 4 Years Ago
        I like your point but it will unfortunately never happen. It will be more $ no matter what. Audi doesn't compete 1 to 1 with Mits or Subarus and likely doesn't want to (especially considering the light materials they are using and the price of the TTRS) . My guess would be above RS5 and below R8 (as said above) but I would really like it to be around the S4 range :)
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