• Nov 8, 2010
Next time you walk up to a BMW at an auto show, you won't be left to merely read the specs and imagine what the car looks like in more worldly conditions. BMW is equipping its stands at "Major American Auto Shows" with a iPads that will present interactive content in English and Spanish, along with a configurator, videos and photographs and to schedule a test drive. The BMW iPad techfest is going on now at the South Florida International Auto Show in Miami and expect it to appear in your own backyard soon.

[Source: BMW]
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BMW Launches iPad Experience for Consumers at Major American Auto Shows.
Traditional Auto Show Specification Panels Replaced by Interactive iPads.


Woodcliff Lake, NJ – November 05, 2010... For the first time in the United States, BMW will launch an interactive and innovative iPad experience for Auto Show consumers, which will debut at the South Florida International Auto Show in Miami. The traditional Auto Shows Specification panel used to display vehicle information and pricing will be replaced by interactive iPads.

In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad's multimedia features, such as video content and photographs.

Auto Show consumers will have the opportunity to request additional details on the vehicle and can ask to be contacted directly by a local BMW center to schedule an appointment or test drive.

The iPad application has both English and Spanish language settings. The vehicle configurator allows consumers to explore the various color, wheel and interior options that are available for each model.

BMW's iPad application differs from other luxury vehicles use of technology in that is customized for each vehicle. The iPads are located adjacent to each model, and there is one iPad per vehicle on the showroom floor.

Consumers can experience the iPad from November 5th through November 14th at the South Florida International Auto Show. BMW will roll out the iPad experience to other Auto Shows in North America.


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      They're using iPads? Well, now I MUST buy a BMW.
      • 4 Years Ago
      That can't be a photo from the Florida show, that's a non-US car.
      • 4 Years Ago
      iCouldn'tCareLess
      • 4 Years Ago
      Look, its the 5 series wagon that we cant get in the US. We get a mini van instead! Why must we be punished so?
      • 4 Years Ago
      BMW and others have been using interactive screens at the Detroit show for a few years. Using the iPad will save them money as the custom systems must cost more than $500 plus a mounting stand...
      • 4 Years Ago
      We're there for the car, not gimmicks.

      But it's still kinda cool.
      • 4 Years Ago
      BMW didn't even show up to the Twin Cities auto show last year, which I think is supposed to be the 6th or 7th largest in the country.
      • 4 Years Ago
      Lol. Apples attract sticky fingers. We'll soon be reading "BMW replace IPads with placards at Auto Shows.".
      • 4 Years Ago
      Just when you thought buying a BMW couldn't make you more a pretentious dou...oh, nevermind.
      • 4 Years Ago
      went to the SoFla show this weekend. Every single automaker (except for one) was using iPads in someway in their displays. Lexus actually had a wall thing made up of a mosaic of iPads and iTouches.
      • 4 Years Ago
      How about BMW replace the Gran Turismo abortion from the US and replace them with that F11 wagon as pictured.