Back in July, Honda announced plans to launch a mid-size plug-in hybrid and a pure electric commuter car in 2012. The company stopped short of revealing how each vehicle would factor into the overall automotive picture, but the notion that Honda was readying a dive into two segments that it's never ventured into before was more than enough to whet our appetite and left us longing to discover more. Late last month, Honda announced that it will show off a battery-powered concept and a plug-in hybrid platform, presumably related to the two vehicles previously announced, at the Los Angeles Auto Show in mid-November. We will know a lot more when we get a first glimpse of both vehicles on the auto show floor in a few weeks.It's starting to look like there will be a market for electric vehicles. We can't keep shooting down their potential, and we can't say there's no business case for it.
[Source: Automotive News – sub. req.]