• Nov 3, 2010
Mummbles Hyundai Equus – Click above for high-res image gallery

Ten years ago, when Hyundai came to SEMA for the first time, it did so with Tucson and Veracruz models with wacky appliques. Now, like Jay Z, they've rolled up Big Pimpin' with three Equus luxocruisers dressed and dropped by the likes of Rhys Millen, Mummbles, and DUB magazine.

The Mummbles Marketing steed, nicknamed the "Elegant Equus," has had its outside, inside, wheels, brakes, suspension and engine reworked. Among the extensive changes are an SPA turbo for the V8 with an S-Max intercooler and wastegate, as well as a Nitrous Express kit blowing out through a Magnaflow system, an Air Lift digital air suspension, Wilwood brakes hiding behind 22-inch Equip E10 wheels, while inside there are gunmetal and burgundy custom leather interior, glowing gauges, and Junction Produce curtains all around.

Rhys Millen is offering an RMR take on the Equus, the third year he's worked with Hyundai to show something off. A more subtle option than either of Hyundai's other big horses, Millen's gone for carbon fiber and blue satin outside on 21-inch HRE wheels with RMR brakes, thirty more ponies under the hood with the RMR air intake, while ostrich leather provides the... goosebumps... inside atop embroidered seats.

As for DUB – well, you know full well what they did: mesh, chrome, 24-inch TIS wheels, "D" logos, nine more speakers plus a couple more amps, blacklights, and DUB edition Monster energy drinks in iced coolers, all drenched in gloss black and matte charcoal. Be honest: you'd have been disappointed with anything else. Find them all in the gallery of high-res photos below.





Photos copyright ©2010 Jonathon Ramsey / AOL


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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      If I ever become a billionaire, I will personally show-up at every SEMA show with a car compactor, buy the pathetic blinged-out car and simply crush it.
        • 4 Years Ago
        Some of those tuners will approach you offer to bling out your car compactor.
      • 4 Years Ago
      Did I just read +30 hp from an air intake?
      • 4 Years Ago
      Why did they put such a hideous grille on the DUB Edition?
      • 4 Years Ago
      SEMA=trash.
        • 4 Years Ago
        +100000000000000000000000000000000000000000000000 AND when are we going to see the end of this bling bling getto-rific garbage........it's been going on for too long.
      • 4 Years Ago
      seriously?
      • 4 Years Ago
      tHIS CAR IS PERFECT FOR A KOREAN GANGTERS.
      • 4 Years Ago
      The end of SEMA can't come soon enough. Scrolling through all this pimped-out junk is getting tiring.

      • 4 Years Ago
      I guess this is what you call ghetto rice.
      • 4 Years Ago
      It actually looks good... though kinda gangsta...
      • 4 Years Ago
      the perfect pimpmobile
      • 4 Years Ago
      DUBS is bar none the worst of the 3.
      • 4 Years Ago
      -DUB ed. is played out with its whack ass over priced STRUT grilles.
      -Rhys needs to stick to racing; the interior and color choice on that car is aweful.
      -The Mummbles car is not bad for VIP style roller.
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