• Nov 2, 2010
2007 Kia Kee concept – Click above for high-res image gallery

Kia has come a long way since arriving on these shores over fifteen years ago. Looking ahead, the Korean automaker still has plenty of tricks up its sleeve, says Automotive News after an interview with the company's design chief, Peter Schreyer.

Having landed at Kia in 2006 after a 26-year stint at Volkswagen, Schreyer knows a thing or two about design. He's credited with styling the groundbreaking original Audi TT, and would like to do something similar for Kia... in time.

For the moment, Kia is focusing on its core products. But "sooner or later," says Schreyer, the Korean automaker will be ready for a sportier model to serve as a halo and help define the brand. When that time comes, we could see something along the lines of the Kee concept from 2007 (pictured) take form, and given Schreyer's experience, we don't doubt it'll be a looker. Just when that time will be, however, remains a big question mark.



[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      I perfer sooner.
      • 4 Years Ago
      Thats funny, I thought that Freeman Thomas was credited with the design of the Audi TT?
      • 4 Years Ago
      Schreyer, is the best move Kia has ever made. They are getting they're money's worth and then some.
      • 4 Years Ago
      I know its a long shot and a half but if KIA did decide to dip its toes into the sports car market they should ask Hyundia about using the Genisis frame work. Maybe shorten it I dunno but I think KIA in another 10 years will be what Honda was years ago till they wanted to be Toyota.
      • 4 Years Ago
      I wouldn't expect anything sooner than 2015.
      • 4 Years Ago
      Don't waste my time if it's FWD.
      • 4 Years Ago
      I think that is very exciting news, as long as it does not look like that concept and is not fwd.
      • 4 Years Ago
      nice, base it on the genesis. wait, nm. kia is hyundai, of course it'll be based on the genesis, or the volester.
      • 4 Years Ago
      That design is not tempting.
      If they build sports car, They need completely all-new design.