- Nov 2, 2010
Alfa Romeo unveils "We Are Giulietta" photo-mosaic
Alfa Romeo "We Are Giulietta" photo mosaic – Click above for high-res image gallery
Back in April we reported on plans for Alfa Romeo to celebrate its centenary by compiling images from the marque's history into the form of a Giulietta, the Italian automaker's latest model. At the time we didn't know if the photos would be adorning an actual Giulietta or made into a two-dimensional photo-mosaic, but now we have our answer.
The mosaic was specially commissioned from thousands of photos of Alfa Romeos past and present. Most of the photos were submitted by Alfa owners, joined by images from Alfa Romeo's own archives including the 1950 Alfa Romeo 158 that won the first grand prix in the post-war F1 World Championship and the Duetto convertible from The Graduate.
The piece, called "We Are Giulietta" (whatever that means) is being displayed in billboard form in London's swanky Chelsea district, as well as at art galleries across the UK. Official announcement in the press release after the jump, photos of the photos in the gallery below.
[Source: Alfa Romeo]
"WE ARE GIULIETTA" – UNIQUE ALFA MOSAIC UNVEILED
Created by using thousands of photos from owners past and present, historic stills from film, TV and landmark motorsport successes, the Alfa Romeo Giulietta Mosaic is a unique celebration of the Italian brand's first 100 years.
Unveiled on a billboard in Chelsea, the specially commissioned artwork depicts the latest model to join a centenary of cars – the Alfa Giulietta. The all-new 5-door, which was launched in the summer, combines impeccable safety credentials, Italian style, comfort and functionality with all the dynamic qualities you would expect from the brand.
As a twist on the Alfa Giulietta's high profile advertising campaign which is fronted by Hollywood A-lister, Uma Thurman, and to mark the contribution made by the thousands of owners who submitted memories of their Alfas for the project, the mosaic bears the strapline 'We Are Giulietta'.
Sitting side-by-side with the images submitted by Alfisti, the Company raided its heritage image library to include photos which captured defining moments in its rich heritage including the 158 which took the chequered flag at the inaugural F1 World Championship race in 1950 and the legendary Duetto from 1960s classic, The Graduate.
Damien Dally, Brand Communications Manager, Alfa Romeo said: "This piece of artwork communicates the brand in its centenary year extremely well.
"Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about.
"Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year."
Every contributor is set to receive a Limited Edition print of the mosaic with the mosaic artwork also on display at art galleries across the UK for fans to enjoy the creation up close. For further information and details of your nearest gallery visit www.alfacentenary.co.uk website.