• Nov 1, 2010
The Automotive Journalists Association of Canada gets together every year to determine the best of the newest crop of vehicles. After sorting through 150 cars in 11 categories, the AJAC has chosen its "Best Ofs" for 2011.

U.S. manufacturers did quite well throughout the competition, taking home five of the 11 awards. Volkswagen also did well, earning awards in two categories. Last year a VW even took top honors, with the GTI winning Car of the Year. This year's COTY title has yet to be handed out, but based on the overall category winners, our money is on an American automaker earning the prize.

Hop the jump to see the list of categories, along with the respective winners.

[Source: AutoNorth.ca]
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AJAC Test Fest Category Winners Announced
Oct 29, 2010

Best New Small Car (under $21K)
Ford Fiesta

Best New Small Car (over $21K)
Chevrolet Cruze

Best New Family Car (under $30K)
Volkswagen Jetta TDI Clean Diesel

Best New Family Car (over $30K)
Buick Regal

Best New Luxury Car (over $50K)
BMW 5 Series Sedan

Best New Prestige Car (over $75K)
Porsche 911 Turbo S

Best New Sports/Performance Car
Cadillac CTS-V Coupe

Best New Minivan
Toyota Sienna

Best New SUV/CUV (under $35K)
Hyundai Tucson

Best New SUV/CUV (under $50K)
Ford Edge

Best New SUV/CUV (over $50K)
Volkswagen Touareg


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      These "Best New" contests make no sense to me. It's not the best vehicle in the category that wins, just the best new vehicle. Know what I'm saying?
      • 4 Years Ago
      AJAC?!? Now that's funny.
      • 4 Years Ago
      Looks like Canadian journalists like American cars more than American journalists. Thanks for being supportive neighbors Canada!
        • 4 Years Ago
        AJAC's awards are a lot like MT's COTY: they exist to give car companies something to crow about in their marketing literature and have little to do with actual merit. The awards never, ever apply to non-new cars, or cars about to be replaced, no matter how good they might be because the money flat-out isn't there. There's no gravy train there.

        AJAC writers are often very nice, very capable people, but they're participants in an the incredibly incestuous relationship that is automotive press journalism. These awards mean nothing unless you're an ad exec.
        • 4 Years Ago
        Probably has something to do with all the "American" cars being built in Canada. Or Mexico. Hey, at least they are still North American.
        • 4 Years Ago
        It looks like Canadian Journalists have a soft spot for German/Euro cars...

        Every vehicle on the list except 4 were build/designed in Europe.
        • 4 Years Ago
        And the many thousands of cars that the "american" brand manufacture in Canada.
      • 4 Years Ago
      Car of the Year (COTY) awards are marketing schlock. They are blatant merchandising, mutual self-promotion, and just plain silly.

      This one is hosted by the grandly self-titled Automotive Journalists Association of Canada (AJAC), aka the Fraternal Order of Automotive Junketeers. Manufacturers pay a $9,000 per car entry fee. Several years ago General Motors and others balked. Never pick a fight with people who buy ink by the barrel. The journalists' comeback was predictable. The manufacturers capitulated.

      The prime failing is restricting the selection criteria to new or substantially changed cars which, not coincidentally, also have the largest marketing budgets. A car cannot compete unless it is new that year even if it is clearly superior to others in its class. If Brilliance was the sole company to release a new car in a class this year they would win regardless the car is the worst piece of drek since the Yugo.
      • 4 Years Ago
      Interesting, no Hyundai Sonata yet it out sells the new Jetta and Regal by leaps and bounds. I have seen 1 Jetta to date and not even a single Regal and these are 'top cars'? According to marketing $$$?
      • 4 Years Ago
      I like Canada. That's why I live there :)
        • 4 Years Ago
        Its funny how you got down ranked so fast :)
        better luck next time!
      • 4 Years Ago
      I guess the Jetta might win.
      • 4 Years Ago
      And Toyota wins the highly coveted MiniVan award.
      • 4 Years Ago
      I wonder why the new Focus isn't in there?

      My COTY guess is the new Cruise or Jetta Tdi.
        • 4 Years Ago
        The Focus is not for sale and has not even been released to the media, to be announced at the LA show Nov 19th

        Like you JMF I think the diesel Jetta will take it, Canadians love diesels

        But I'll stick to a classic red gasoline golden oldie

        http://www.flickr.com/photos/d70w7/4552318007/
        • 4 Years Ago
        Likely because it is not currently available. My guess is for Monday.
        • 4 Years Ago
        Ummm... do you see the new Focus on sale, yet? No? There's your answer...

        Wow...
      • 4 Years Ago
      Canada is that country like Australia , only colder , right ?
        • 4 Years Ago
        Yep. Australia is like an upside down Canada.
        • 4 Years Ago
        Ah, the good ol' US of A - the only country in the world where people wear their ignorance of the rest of the planet like a badge of honor. And you wonder why you are a failing empire.
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