• Oct 30, 2010
BMW Group has announced that DesignworksUSA is hard at work on what's supposed to be the world's greenest parking garage. In partnership with Canopy Airport Parking, the design house plans to construct a 4,200-vehicle facility at Denver International Airport that will leverage a full spectrum of green technology solutions. The garage (and its shuttle buses) will tap into power sources from solar, wind, geothermal, compressed natural gas, biodiesel and hybrid drivetrains, just to name a few. In an attempt to make the new building more attractive to EV and plug-in hybrid owners, there will be "juice bar" charging stations on hand, too.

As a result of its efforts, DesignworksUSA hopes that the new garage will nab a Platinum certification from the Green Parking Council, a non-profit group that certifies parking structures based on their ecological and social impact. The whole shebang is slated to be open for business starting late next month, just in time for the holiday season. Hit the jump to take a look at the quick press release.

[Source: BMW Group]

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BMW Group DesignworksUSA creates brand experience for Canopy Airport Parking, expected to be the world's greenest parking facility

October 21, 2010 – Los Angeles, CA. – BMW Group DesignworksUSA has partnered with Canopy Airport Parking to create the brand experience, look and feel for what's anticipated to be the world's greenest parking facility.

Slated to open in time for the holiday season in November 2010 with capacity for 4200 vehicles, Canopy Airport Parking is located at 8100 Tower Road at Colorado's Denver International Airport and showcases a variety of advanced environmentally-friendly technologies, including solar power, geothermal, wind, CNG, Biodiesel and hybrid shuttles all helping to reduce consumption, costs and emissions. Canopy Airport Parking expects to attain LEED Gold certification and is also striving for Platinum certification by the Green Parking Council, the non-profit organization responsible for certifying parking structures that incorporate ecologically and socially beneficial technologies.

Through this collaboration DesignworksUSA is developing systems for Canopy Airport Parking that create a unified and uniquely rewarding customer experience for patrons across all touch points. This experience will convey Canopy's values in an integrally connected manner to heighten the sustainable foundations of this facility, and build brand equity through a highly positive customer journey. This process began with DesignworksUSA first developing an identity that communicates the brand values, positioning and promise of the facility.

Garage Juice Bar charging stations for electric vehicles, also co-created by DesignworksUSA, will be among the many innovative technologies available to customers parking at Canopy Airport Parking. Garage Juice Bar provides charging on a complimentary basis to help speed the adoption and deployment of electric vehicles and charging stations across North America. Garage Juice Bar is a high-power Level-2 EV charging station with the SAE-approved J-1772 charge point that will work with all OEM EV cars.
ProPark, the operating partner at the Canopy Airport Parking Denver facility, is one of the leading parking companies in the United States and has been instrumental in aiding the evolution of the green parking movement. This initiative at DIA is the latest example of ProPark's commitment to advance sustainable systems and design within communities.


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  • 13 Comments
      • 4 Years Ago
      I thought Bimmer would only feature their own cars inside this image... until I saw the LEAF and the A-Class. Fair enough..
      • 4 Years Ago
      They should be looking into designing the world's most reliable High Pressure Fuel Pump instead.
      • 4 Years Ago
      Its nice to see they can't spell "reserve"...
        • 4 Years Ago
        probably a typo, they left out 1 letter, im sure it will be corrected.
      • 4 Years Ago
      LEED Certification is way more important and rigorous than the Green Parking Garage certification, with that said we need to begin retrofitting infrastructure with pervious pavements and green roofs, not building new.
      • 4 Years Ago
      'Juice bar'? You have Barry Bonds' and Mark McGuire's attention...
      • 4 Years Ago
      Open in 1 month? Thats quite impressive although the actual garage will be full of gas guzzlers. They should be make it so Electric cars get one years parking for free or something. Then again they wouldn't do that because BMW don't have an electric car yet and thats what they would push if they did such a campaign.
      • 4 Years Ago
      So, just curious... What's in it for BMW?
        • 4 Years Ago
        Nobody said that BMW Designworks did this for free. They might have been paid by the parking company to work on the project.
        • 4 Years Ago
        I don't know, maybe good will?
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