- Oct 29, 2010
Aston Martin Lagonda SUV green-lighted after all?
Aston Martin Lagonda Concept – Click above for high-res image gallery
Another day, another change in the winds surrounding the Aston Martin Lagonda. After last month's revelation that the high-riding Aston would remain nothing more than a bad dream for fans of the brand, Ulrich Bez, Aston Martin CEO, recently let it slip that the crossover had been given the green light. The luxury utility is slated to ride on the Mercedes-Benz GL platform, but the company is keeping drivetrain details to itself for the time being.
The Lagonda Concept debuted at the 2009 Geneva Motor Show and has since existed under a hail of disparaging comments from journalists and enthusiasts alike. Last month, Aston Martin owner David Richards officially announced that the project would be scrapped. And while there was much rejoicing at the time, it appears the Bez sees dollar signs in the mega-buck crossover market, pedigree be damned.
He may not be far off of his mark, either. Porsche famously stepped into the SUV market with its Cayenne and has been laughing its way to the bank ever since. It wouldn't surprise us if Bez and the rest of the Aston Martin crew are hoping for a similar performance.