• Oct 29th 2010 at 1:32PM
  • 38
Aston Martin Lagonda Concept – Click above for high-res image gallery

Another day, another change in the winds surrounding the Aston Martin Lagonda. After last month's revelation that the high-riding Aston would remain nothing more than a bad dream for fans of the brand, Ulrich Bez, Aston Martin CEO, recently let it slip that the crossover had been given the green light. The luxury utility is slated to ride on the Mercedes-Benz GL platform, but the company is keeping drivetrain details to itself for the time being.

The Lagonda Concept debuted at the 2009 Geneva Motor Show and has since existed under a hail of disparaging comments from journalists and enthusiasts alike. Last month, Aston Martin owner David Richards officially announced that the project would be scrapped. And while there was much rejoicing at the time, it appears the Bez sees dollar signs in the mega-buck crossover market, pedigree be damned.

He may not be far off of his mark, either. Porsche famously stepped into the SUV market with its Cayenne and has been laughing its way to the bank ever since. It wouldn't surprise us if Bez and the rest of the Aston Martin crew are hoping for a similar performance.

[Source: Autoblog.nl]

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    • 1 Second Ago
      • 4 Years Ago
      I mean, A-M is already re-badging the Toyota IQ. Hell, why not go all-out and just re-badge a Nissan Juke?

      • 4 Years Ago
      The other commenters have said it. Given that Aston Martin has gone ahead with the Cygnet, this isn't unlikely at all. In any case, I'm cool with an Aston Martin SUV, but PLEASE don't make it that horrendous thing!
      • 4 Years Ago
      For some reason it reminds me of a Mini Countryman's rich uncle.
      • 4 Years Ago
      If they feel they need to make this car to continue making enough money to stay open, then I suppose I'm okay with it.
      Well, not okay with it. I will ignore it's existence and pretend they made a one-off if I ever see one.
      • 4 Years Ago
      • 4 Years Ago
      The real question I'm wondering is hoe much will it be?!? Costumer shopping for SUV's do not have a 100k + budget!
      • 4 Years Ago
      I thinks it looks cool. THUMBS UP! im gonna try some ascii art action
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      • 4 Years Ago
      Oh Lord. My eyes. Why have you poisoned my eyes? Please... Lord... Have mercy.
      • 4 Years Ago
      I believe the correct term is green-lit.
      • 4 Years Ago
      This thing should have been shot down before it even passed the rendering stage.
      • 4 Years Ago
      well i donno what you guys are talking abouti really like it! the design looks perfect, very different, exotic, muscular yet elegant.... it might even make the cayenne run for its money! I would buy it! Ya think this will be priced same as the cayenne?
      • 4 Years Ago
      To think, all they have to do is de-radicalize the back and it'll be smooth sailing for Aston Martin. However, it'll lose the only character it has that makes it distinctive.

      This SUV kind of reminds me of Susan Boyle. Classic Old time British theme that uniquely blends butt ugly with elegance.You want to make it just a little easier on the eyes,but once you do it'll be no different than its equally capable competition.
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